Pursuit Channel said it has signed a carriage deal with the National Cable Television Cooperative, making the outdoor enthusiasts network available to the organization’s more than 800 members.

“Our partnership with NCTC is a great win for the entire outdoor community,” said Pursuit Channel CEO Rusty Faulk in a statement. “Through this relationship, our advertising partners and producers will have the opportunity to reach millions of homes in suburban and rural communities, the heart and soul of the American outdoors television audience.”

The deal, terms of which were not disclosed, adds to earlier carriage agreements with providers like Dish Network, CenturyLink, Verizon and AT&T.

Pursuit Channel showcases dozens of outdoor television series, including: Gus Congemi’s Live the Wildlife; Just Killin’ Time; Jimmy Houston Outdoors; Trailing the Hunter’s Moon; and Ducks Unlimited Television.

Outdoor enthusiast network Pursuit Channel said it has reached a new long-term agreement with ratings giant Nielsen that will allow it to better report on the size and demographics of its television audience.

“While previously Pursuit had relied on third-party audience measurement from other providers it has concluded that with recent expansion onto additional distribution platforms and strong audience response to its improving programming schedule, it is time to move to Nielsen,” said Pursuit Channel CEO Rusty Faulk in a statement. “We look forward to working with Nielsen to develop deeper insights into avid viewers of the outdoors TV category.”

Pursuit Channel focuses on outdoor lifestyle programming with shows like Destination Baja, Ducks Unlimited TV, Fly Rod Chronicles, Deer and Deer Hunting and Gamekeepers of Mossy Oak. The network is distributed nationally on linear and digital television systems including DirecTV HD (604 PRST), AT&T HD (1644 PRST) and Dish Network (393 PRST) subscribers, and it is available to all Verizon FiOS (818 PRST) and CenturyLink Prism (1677 PRST) subscribers. Pursuit Channel first launched in 2008.

“Our brand has risen quickly becoming one of the highest profile brands in outdoor enthusiast entertainment with high quality content and emotionally connected viewers,” said Pursuit Channel head of U.S. ad sales and investment Scott Boos in a statement. “Along with this rapid growth comes a responsibility to the advertising community to provide the very best analytics available. We take that responsibility seriously and joining forces with the Nielsen family is at the center of the business model.”

The Hispanic Information and Telecommunications Network, or HITN-TV, is being added to CenturyLink's Prism TV service as part of the Paquete Latino Spanish-language offering as of Wednesday, July 20, the Brooklyn, N.Y.-based programmer said. “HITN-TV is very pleased CenturyLink will offer our channel to its Prism TV lineup. This addition affirms our recent shift in programming and the increase in viewership HITN-TV has had during the first half of 2016,” Eric Turpin, HITN’s general manager, said in a release. HITN-TV will air on Channel 3055 in all Prism TV markets.

UPDATE: beIN Sports also said it's being launched today (July 20) on CenturyLink's Prism TV service. beIN Sports joins the Prism Preferred and Prism Sports Plus packages on channels 662 and 1662 in HD and beIN SPORTS en Español will now be available through the Prism Paquete Latino package on channels 3119 and 4119 in HD. “This agreement with CenturyLink allows us to reach a larger fan base, providing new viewers with access to leading soccer and global sporting events,”  Yousef Al-Obaidly, deputy CEO of beIN Media Group, said in a release. “This partnership marks an integral step in our network’s expansion, and is a testament to our continued efforts to strengthen our offerings and provide unrivaled programming to even more viewers across the U.S.”

Hunting-focused Pursuit Channel also said it has a carriage agreement with CenturyLink to launch on Prism TV this fall. “Pursuit Channel is thrilled to offer world class outdoor programming to millions of CenturyLink customers,” Rusty Faulk, CEO and founder of Pursuit Channel, said in a release. “This agreement, on the heels of other recent launches, greatly expands the opportunities for us to reach more outdoor enthusiasts.”

Fios, launched in 2005, continues to be singled out for its speed, reliability and picture quality.

CEO and Founder of Pursuit Channel Rusty Faulk said in a release: “Becoming available to millions of Verizon HD customers represent about eight years of keeping our partners first.”

Prominent series premiers and all-new episodes of long-running television brands featured on Pursuit for 2016 include: Remington Country; ARO TV; Primal Instinct TV; Reaper Outdoors; Bloodline with Alex Rutledge; Silent Draw Outdoors; The Best of the West; Destination TQ; Horns and Hooks with Rex Peterson; Wallhanger TV; American Airgunner; Winchester & Drury’s Natural Born; Avian X; Ducks Unlimited TV; NWTF 365; Game Keepers of Mossy Oak; Mossy Oak Deer Thugs; Shoot Straight with Chad Schearer; Ultimate Outdoors; The Grind Waterfowl TV; Brush Country Monsters; The Bear Whisperer; Canadian Whitetail TV; Into the Wild and The High Road with Keith Warren.

Pursuit Channel said it has gained about 60,000 subscribers through carriage by Shenandoah Telecommunications Co. in Virginia, West Virginia and parts of western Maryland. Shentel will add the hunting, fishing and shooting programmer in its Fans Choice sports package on or after Tuesday, Aug. 19, the network said.

"We are excited to add the Pursuit Channel to our lineup," Tom Whitaker, vice president of Shentel Cable, said in a release. "The channel will do well with our demographic. Our customers live in areas where hunting and fishing and other outdoor activities are part of an important tradition."

Pursuit Channel said it has distribution to more than 42 million homes, including all DirecTV and Dish Network subscribers.