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                            <title><![CDATA[ Latest from Next TV in Publicis-media ]]></title>
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        <description><![CDATA[ All the latest publicis-media content from the Next TV team ]]></description>
                                    <lastBuildDate>Fri, 03 May 2024 13:14:42 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/publicis-wont-use-nielsens-big-data-as-currency-in-this-upfront</link>
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                            <![CDATA[ Giant media buyer believes numbers haven’t been stable and there isn’t enough historical data to make projections ]]>
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                                                                        <pubDate>Fri, 03 May 2024 13:14:42 +0000</pubDate>                                                                                                                                <updated>Fri, 03 May 2024 16:02:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Upfronts]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dTqEbs9QiNnonAoYdRRAP6-1280-80.jpeg">
                                                            <media:credit><![CDATA[Rafael Henrique/SOPA Images/LightRocket via Getty Images]]></media:credit>
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                                                            <title><![CDATA[ Telly Says Ads on Its Free TVs Generated High Recall for Kia (CES 2024) ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ces-telly-says-ads-on-its-free-tvs-generated-high-recall-for-kia</link>
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                            <![CDATA[ New features include a voice assistant powered by ChatGPT ]]>
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                                                                        <pubDate>Tue, 09 Jan 2024 14:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 10 Jan 2024 21:29:41 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/sLPxh3K8AeJNLPYcvbb8jb-1280-80.jpg">
                                                            <media:credit><![CDATA[Telly]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Telly two-screen TV set]]></media:description>                                                            <media:text><![CDATA[Telly]]></media:text>
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                                                            <title><![CDATA[ FAST Is Making Streaming TV Look More Like Traditional TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/fast-making-streaming-tv-look-more-like-traditional-tv</link>
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                            <![CDATA[ Vevo, Publicis study finds viewers are flipping ‘channels,’ watching ads ]]>
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                                                                        <pubDate>Mon, 02 Oct 2023 11:30:00 +0000</pubDate>                                                                                                                                <updated>Mon, 02 Oct 2023 13:33:29 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/QxWti2qJfuP43JBeWAexG9-1280-80.png">
                                                            <media:credit><![CDATA[Vevo]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[&#039;Barbie Girl&#039; on Vevo]]></media:description>                                                            <media:text><![CDATA[&#039;Barbie Girl&#039; on Vevo]]></media:text>
                                <media:title type="plain"><![CDATA[&#039;Barbie Girl&#039; on Vevo]]></media:title>
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                                                            <title><![CDATA[ Study Points To Ways Sponsors Can Gain Attention on Connected TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/study-points-to-ways-sponsors-can-gain-attention-on-ctv</link>
                                                                            <description>
                            <![CDATA[ With more ad dollars flowing to ad-supported connected TV, a new study aimed to determine if streamers were paying attention to the commercials they are showing and found ways to improve how closely viewers look at advertising. ]]>
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                                                                        <pubDate>Tue, 21 Mar 2023 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 21 Mar 2023 14:07:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/b6kB6GMZqe4RUpGU9vnrHE-1280-80.jpg">
                                                            <media:credit><![CDATA[Maskot via Getty Images]]></media:credit>
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                                                            <title><![CDATA[ Verizon Media, Publicis Study Calls AVOD a Growing Ad Opportunity ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/verizon-media-publicis-study-calls-avod-a-growing-ad-opportunity</link>
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                            <![CDATA[ Advertisers should take advantage of the large audiences flocking to ad-supported streaming services, a new study from Verizon Media and Publicis Media said. ]]>
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                                                                        <pubDate>Mon, 17 May 2021 14:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 17 May 2021 18:34:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/rkj352P3pbbY69Xd9F88bM-1280-80.jpg">
                                                            <media:credit><![CDATA[Verizon]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Verizon Medai]]></media:description>                                                            <media:text><![CDATA[Verizon Medai]]></media:text>
                                <media:title type="plain"><![CDATA[Verizon Medai]]></media:title>
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                                                            <title><![CDATA[ Hispanic TV Summit 2017: Pay TV Workforce Should Better Reflect Multicultural Audience ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hispanic-tv-summit-2017-pay-tv-workforce-should-better-reflect-multicultural-audience-416044</link>
                                                                            <description>
                            <![CDATA[ Hispanic TV Summit 2017: Pay TV Workforce Should Better Reflect Multicultural Audience ]]>
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                                                                                                                            <pubDate>Thu, 19 Oct 2017 16:08:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ thomas.umstead@futurenet.com (R. Thomas Umstead) ]]></author>                    <dc:creator><![CDATA[ R. Thomas Umstead ]]></dc:creator>                                                                                                </item>
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