Latest from Next TV in Promaxbda

Lemon, Adlon Headline Virtual Promax Confab

jon.lafayette@futurenet.com (Jon Lafayette) — Tue, 07 Jul 2020 13:43:02 +0000

CNN’s Don Lemon and Pamela Adlon of FX’s Better Things headline this year’s Promax conference, which will have a very different look because of COVID-19 and new demands for diversity.

Because of the pandemic, the conference will take place online. The Promax Virtual Experience is July 7-9.

The day one speaker is Lemon, who in addition to anchoring CNN Tonight, is host of the Silence Is Not an Option podcast. He’s followed by Verna Myers, VP, inclusion strategy at Netflix, who is scheduled to speak about “Overcoming Bias and Disrupting Institutional Racism: From Neutrality to Action.”

Jeanine Liburd, BET’s chief social impact officer, is the opening speaker on day two.

On day three, Adlon opens with a talk about “Being Better, Doing Better.”

Other speakers on the program are from Hulu, Showtime, Nickelodeon, BET, Disney, Discovery, FX, TNT, Fox and Pepsi.

PromaxBDA 2016: HBO Marketer Details Culture Shift of Going OTT

Dade Hayes, Broadcasting & Cable — Thu, 16 Jun 2016 13:15:00 +0000

New York -- Sabrina Caluori, senior VP of digital media and marketing for HBO, told an overflow audience at PromaxBDA’s New York conference Wednesday that the 14 months since HBO Now launched have significantly altered the company’s culture and structure.

“The launch of HBO Now was a tremendous shift,” she told moderator Gwen Throckmorton, Facebook’s head of industry, U.S. entertainment and global sales. “We learned what it’s like to do direct-to-consumer marketing. For us, we were technically a wholesaler prior to this.”

She added, “In the traditional linear world, buzz and ratings are your key metrics. Now, we’re talking about cost per subscriber and measuring the effectiveness of our dollars. For marketers, it’s an entirely different level of scrutiny. … We’ve had to take a lot of cues from true D-to-C marketers.”

FX Networks Nabs Most Promax BDA Awards

jessika.walsten@futurenet.com (Jessika Walsten) — Fri, 13 Jun 2014 01:00:00 +0000

FX Networks, A+E Networks, Showtime and HBO took home multiple accolades from PromaxBDA Thursday.

The winners for the 2014 Promotion, Marketing & Design North America Awards and Global Excellence Awards were announced during Promax’s annual conference.

In the North America categories, FX Networks won 40 individual awards for various campaigns and was also honored as the Marketing Team of the Year. North America Agency of the Year went to Los Angeles-based Stun Creative, which also earned seven awards for campaigns.

“This award means a lot to us,” said Brad Roth, Stun Creative cofounder and partner, in a statement. “The idea to start our shop was actually hatched over coffee at Promax fifteen years ago in South Beach.”

Additional top North America winners were A+E, Showtime and HBO, nabbing 30, 26 and 25, respectively.

Global Excellence Award winners this year included Bell Media Agency, winning 23; ProSiebenSAt.1TV Deutschland, earning 13; ABC TV Australia, garnering seven; and National Geographic Channels International, receiving 12.

Bell also was honored as the Marketing Team of the Year, while The Corner London was awarded Agency of the Year.

PromaxBDA serves television and video content marketers, honoring the achievements of whole marketing teams and individual ad campaigns at its annual conference.

For a complete list of this year’s winners click here.