<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
     xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:dc="https://purl.org/dc/elements/1.1/"
     xmlns:dcterms="http://purl.org/dc/terms/"
     xmlns:media="http://search.yahoo.com/mrss/"
     xmlns:atom="http://www.w3.org/2005/Atom"
>
    <channel>
                    <atom:link href="https://www.nexttv.com/feeds/tag/programmatic-advertisnig" rel="self" type="application/rss+xml" />
                            <title><![CDATA[ Latest from Next TV in Programmatic-advertisnig ]]></title>
                <link>https://www.nexttv.com/tag/programmatic-advertisnig</link>
        <description><![CDATA[ All the latest programmatic-advertisnig content from the Next TV team ]]></description>
                                    <lastBuildDate>Thu, 16 May 2024 13:00:00 +0000</lastBuildDate>
                            <language>en</language>
                                <item>
                                                            <title><![CDATA[ Clients of Independent Agencies Boost Programmatic Buying ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/clients-of-independent-agencies-boost-programmatic-buying</link>
                                                                            <description>
                            <![CDATA[ FreeWheel study finds impressions up 24% among smaller marketers ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">3oWCjawRULfDt5gEeryxWQ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/xXDUYGHnP8ojbhWxf4Dbd8-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 16 May 2024 13:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 16 May 2024 14:36:20 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/xXDUYGHnP8ojbhWxf4Dbd8-1280-80.png">
                                                            <media:credit><![CDATA[FreeWheel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FreeWheel Programmatic]]></media:description>                                                            <media:text><![CDATA[FreeWheel Programmatic]]></media:text>
                                <media:title type="plain"><![CDATA[FreeWheel Programmatic]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/xXDUYGHnP8ojbhWxf4Dbd8-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ FreeWheel Introduces Way To Manage  Upfront Buys–Even Programmatic Deals ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/freewheel-introduces-way-to-manage-upfront-buyseven-programmatic-deals</link>
                                                                            <description>
                            <![CDATA[ AMC, NBCU, Warner Bros. Discovery sign up for Allocation Module ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">CkkrJ6NAi5gEEenbnQB9FC</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/WkPqXSwB6kPezNJDhonFcV-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 29 Feb 2024 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Upfronts]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WkPqXSwB6kPezNJDhonFcV-1280-80.jpg">
                                                            <media:credit><![CDATA[FreeWheel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FreeWheel logo]]></media:description>                                                            <media:text><![CDATA[FreeWheel logo]]></media:text>
                                <media:title type="plain"><![CDATA[FreeWheel logo]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/WkPqXSwB6kPezNJDhonFcV-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Dish Media Works With PubMatic To Boost Programmatic Demand ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/dish-media-works-with-pubmatic-to-boost-programmatic-demand</link>
                                                                            <description>
                            <![CDATA[ Buyers will be able to access inventory on Sling TV ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">eFBcBBqDwTLL2juNNEwGbD</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/YzfsyrhJde6wbuGLoPWbjZ-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 15 Feb 2024 14:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 15 Feb 2024 17:00:27 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/YzfsyrhJde6wbuGLoPWbjZ-1280-80.png">
                                                            <media:credit><![CDATA[PubMatic]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[PubMatic Dish Media]]></media:description>                                                            <media:text><![CDATA[PubMatic Dish Media]]></media:text>
                                <media:title type="plain"><![CDATA[PubMatic Dish Media]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/YzfsyrhJde6wbuGLoPWbjZ-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Beeswax Inventory Desk Launched By FreeWheel ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/beeswax-inventory-desk-launched-by-freewheel</link>
                                                                            <description>
                            <![CDATA[ Buyers get direct access to premium connected TV video ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">SSsyQMtrLqo2ZTAVRtgd9V</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/WkPqXSwB6kPezNJDhonFcV-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 09 Feb 2024 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WkPqXSwB6kPezNJDhonFcV-1280-80.jpg">
                                                            <media:credit><![CDATA[FreeWheel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[FreeWheel logo]]></media:description>                                                            <media:text><![CDATA[FreeWheel logo]]></media:text>
                                <media:title type="plain"><![CDATA[FreeWheel logo]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/WkPqXSwB6kPezNJDhonFcV-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/looking-ahead-at-ad-tech-as-new-year-for-ctv-data-and-programmatic-begins</link>
                                                                            <description>
                            <![CDATA[ Executives predict dollars will shift as linear and digital continue to blur ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">jkJnAPfz8mcv35puxNC2hT</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/PdFUrzk3sLhiziYBXYjsjY-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 02 Jan 2024 14:26:18 +0000</pubDate>                                                                                                                                <updated>Tue, 02 Jan 2024 15:45:33 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PdFUrzk3sLhiziYBXYjsjY-1280-80.jpg">
                                                            <media:credit><![CDATA[Tetro Images/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Crystal ball ]]></media:description>                                                            <media:text><![CDATA[Crystal ball ]]></media:text>
                                <media:title type="plain"><![CDATA[Crystal ball ]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/PdFUrzk3sLhiziYBXYjsjY-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Magnite Gives FreeWheel Users Better Look at Programmatic Demand ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/magnite-gives-freewheel-users-better-look-at-programmatic-demand</link>
                                                                            <description>
                            <![CDATA[ Integration increases competition for programmer inventory ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">BaxvL7chNU8fpXsWXcKSoM</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/YpCpgSUFy3qSfgRhkgc6Fg-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 03 Aug 2023 12:00:00 +0000</pubDate>                                                                                                                                <updated>Thu, 03 Aug 2023 12:46:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YpCpgSUFy3qSfgRhkgc6Fg-1280-80.jpg">
                                                            <media:credit><![CDATA[Magnite]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Magnite survey logo]]></media:description>                                                            <media:text><![CDATA[Magnite survey logo]]></media:text>
                                <media:title type="plain"><![CDATA[Magnite survey logo]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/YpCpgSUFy3qSfgRhkgc6Fg-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ DirecTV Picks Magnite To Enable Programmatic Buying of Traditional TV Inventory ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/directv-picks-magnite-to-enable-programmatic-buying-of-traditional-tv-inventory</link>
                                                                            <description>
                            <![CDATA[ Launch to focus on VOD with linear available within a year ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">dHRF5bn92Pky3QMSWVw2RT</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/YpCpgSUFy3qSfgRhkgc6Fg-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 14 Jun 2022 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 14 Jun 2022 13:41:39 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YpCpgSUFy3qSfgRhkgc6Fg-1280-80.jpg">
                                                            <media:credit><![CDATA[Magnite]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Magnite survey logo]]></media:description>                                                            <media:text><![CDATA[Magnite survey logo]]></media:text>
                                <media:title type="plain"><![CDATA[Magnite survey logo]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/YpCpgSUFy3qSfgRhkgc6Fg-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ ANA Names Team To Probe Programmatic Ad Buying ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ana-names-team-to-probe-programmatic-ad-buying</link>
                                                                            <description>
                            <![CDATA[ The Association of National Advertisers named PwC, Kroll and TAG TrustNet to conduct an in-depth study of programmatic media buying. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">sXjex3N9igPNdkqUMF6CqX</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/84oJw9Fj6LFVmvpy7FUC3C-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Thu, 16 Dec 2021 13:50:04 +0000</pubDate>                                                                                                                                <updated>Thu, 16 Dec 2021 15:14:31 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/84oJw9Fj6LFVmvpy7FUC3C-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Association of National Advertisers]]></media:description>                                                            <media:text><![CDATA[Association of National Advertisers]]></media:text>
                                <media:title type="plain"><![CDATA[Association of National Advertisers]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/84oJw9Fj6LFVmvpy7FUC3C-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ StackAdapt Launches Ad Campaign For Speedy Programmatic Platform ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/stackadapt-launches-ad-campaign-for-speedy-programmatic-platform</link>
                                                                            <description>
                            <![CDATA[ Ad tech company StackAdapt is launching an ad campaign  touting how quickly its programmatic platform can get campaigns up and running. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">WAetJqrPcWx9UFtmfyr3gZ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/i9rvBYRQNwi5Vjhiq8eLbU-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Mon, 14 Jun 2021 14:55:10 +0000</pubDate>                                                                                                                                <updated>Mon, 14 Jun 2021 15:05:01 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/i9rvBYRQNwi5Vjhiq8eLbU-1280-80.png">
                                                            <media:credit><![CDATA[StackAdapt]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[StackAdapt spots shows media departments stuck in slow motion]]></media:description>                                                            <media:text><![CDATA[StackAdapt Programmatic]]></media:text>
                                <media:title type="plain"><![CDATA[StackAdapt Programmatic]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/i9rvBYRQNwi5Vjhiq8eLbU-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Trade Desk, Magnite Offer Programmatic Interactive CTV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/trade-desk-magnite-offer-programmatic-interactive-ctv</link>
                                                                            <description>
                            <![CDATA[ Interactive ads on connected TV are being made available programmatically to clients of The Trade Desk and Magnite. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">br6ExLJRpome86nY6mcoKX</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/9s8aZuYEzUWvraawRX8jAf-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 19 Apr 2021 17:27:23 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Apr 2021 21:04:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9s8aZuYEzUWvraawRX8jAf-1280-80.jpg">
                                                            <media:credit><![CDATA[Dish Media]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Interactive ads on CTV are being made available programmatically]]></media:description>                                                            <media:text><![CDATA[Dish Media Addressable]]></media:text>
                                <media:title type="plain"><![CDATA[Dish Media Addressable]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/9s8aZuYEzUWvraawRX8jAf-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Magnite: Sling TV Saw Programmatic Growth in 2020 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/magnite-slingtv-saw-programmatic-growth-in-2020</link>
                                                                            <description>
                            <![CDATA[ Addressable campaigns increased via the Magnite platform ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ojkFEeQXT6UhpsEAD6Qasm</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/njaUWvKSNETVFoofqLnhfK-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 13 Apr 2021 12:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 13 Apr 2021 14:25:06 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/njaUWvKSNETVFoofqLnhfK-1280-80.jpg">
                                                            <media:credit><![CDATA[Sling TV]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Sling TV Magnite programmatic]]></media:description>                                                            <media:text><![CDATA[Sling TV Magnite programmatic]]></media:text>
                                <media:title type="plain"><![CDATA[Sling TV Magnite programmatic]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/njaUWvKSNETVFoofqLnhfK-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Disney Ad Showcase Heralds Data, Programmatic Tech ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/disney-ad-showcase-heralds-data-programmatic-tech</link>
                                                                            <description>
                            <![CDATA[ Disney Ad Sales showed off the technology it has developed to help marketers and media buyers take better advantage of its sprawling assets, including Disney Select, a new data offering, DRAX providing a real-time programmatic bidding and GatewayGo, a transactional ad format. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ZT5WMpXSj5R3c2uwXKGK4H</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/i5SsjX9nyHnSQHDwouoyrj-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Tue, 02 Mar 2021 14:30:00 +0000</pubDate>                                                                                                                                <updated>Wed, 19 May 2021 11:33:26 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/i5SsjX9nyHnSQHDwouoyrj-1280-80.jpg">
                                                            <media:credit><![CDATA[The Walt Disney Co]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[DRAX--the Disney Real Time Ad Exchange--was introduced at Disney&#039;s Tech Showcase]]></media:description>                                                            <media:text><![CDATA[DRAX The Walt Disney Co]]></media:text>
                                <media:title type="plain"><![CDATA[DRAX The Walt Disney Co]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/i5SsjX9nyHnSQHDwouoyrj-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Crackle Plus Goes With SpotX for Programmatic Ad Business ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/crackle-plus-goes-with-spotx-for-programmatic-ad-business</link>
                                                                            <description>
                            <![CDATA[ SpotX said it made a deal to become the primary supply-side platform for Crackle Plus ad inventory across its existing and new distribution channels. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">Hv4qdyTCeuBJhGGAyyvome</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/JsJYWeWPxcDa8eA23kLvtY-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Tue, 02 Mar 2021 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/JsJYWeWPxcDa8eA23kLvtY-1280-80.png">
                                                            <media:credit><![CDATA[SpotX]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[SpotX]]></media:description>                                                            <media:text><![CDATA[SpotX]]></media:text>
                                <media:title type="plain"><![CDATA[SpotX]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/JsJYWeWPxcDa8eA23kLvtY-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Magnite Agrees to Acquire SpotX for $1.17 Billion ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/magnite-agrees-to-acquire-spotx-for-dollar117-billion</link>
                                                                            <description>
                            <![CDATA[ Magnite said it agreed to acquire SpotX from RTL Group for $1.17 billion in cash and stock. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">qTLzxoNHLgnDWgcLzU7NeQ</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/R27htDknn3UvRWKeCZnN47-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Fri, 05 Feb 2021 10:59:13 +0000</pubDate>                                                                                                                                <updated>Fri, 05 Feb 2021 12:02:11 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/R27htDknn3UvRWKeCZnN47-1280-80.png">
                                                            <media:credit><![CDATA[Magnite]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Magnite agrees to acquire SpotX]]></media:description>                                                            <media:text><![CDATA[Magnite agrees to acquire SpotX]]></media:text>
                                <media:title type="plain"><![CDATA[Magnite agrees to acquire SpotX]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/R27htDknn3UvRWKeCZnN47-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ FreeWheel Adds Programmatic Depth By Acquiring Beeswax ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/freewheel-adds-programmatic-depth-by-acquiring-beeswax</link>
                                                                            <description>
                            <![CDATA[ Comcast’s FreeWheel ad tech company agreed to acquire Beeswax, which offers programmatic advertising capabilities through a customizable bidding stack. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">pw5WQT4ngxz2BEhXD5eami</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/B38iFNX97MHTKQWHn2W7yT-1280-80.png" type="image/png" length="0"></enclosure>
                                                                        <pubDate>Thu, 17 Dec 2020 15:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/B38iFNX97MHTKQWHn2W7yT-1280-80.png">
                                                            <media:credit><![CDATA[FreeWheel]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[FreeWheel&#039;s Dave Clark]]></media:description>                                                            <media:text><![CDATA[FreeWheel]]></media:text>
                                <media:title type="plain"><![CDATA[FreeWheel]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/B38iFNX97MHTKQWHn2W7yT-1280-80.png" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ SpotX Identifies 2021 Trends for TV’s Post-Cable Era ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/spotx-identifies-2021-trends-for-tvs-post-cable-era</link>
                                                                            <description>
                            <![CDATA[ Addressable linear is ready for scale as TV enters a post cable era, according to SpotX, which put out its 2021 Global Video Advertising Trend report. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">ktQnw3SANbgFTEuXZBiHhk</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/3G4r68FyhweMiz4qZpqeud-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Mon, 07 Dec 2020 12:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 07 Dec 2020 12:03:05 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3G4r68FyhweMiz4qZpqeud-1280-80.jpg">
                                                            <media:credit><![CDATA[Eric Audras/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A family watches content on multiple screens in their living room.]]></media:description>                                                            <media:text><![CDATA[A family watches content on multiple screens in their living room.]]></media:text>
                                <media:title type="plain"><![CDATA[A family watches content on multiple screens in their living room.]]></media:title>
                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/3G4r68FyhweMiz4qZpqeud-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ GroupM Working With SpotX on Programmatic Programs ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/groupm-working-with-spotx-on-programmatic-programs</link>
                                                                            <description>
                            <![CDATA[ Media agency GroupM and SpotX said they will be working more closely on programmatic ad buying. ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">h5f8DVV5qE7CsHvT4FVkJP</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 23 Oct 2020 00:41:39 +0000</pubDate>                                                                                                                                <updated>Fri, 23 Oct 2020 11:11:02 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg">
                                                            <media:credit><![CDATA[GroupM]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/bkxRPKh9CoQ4tDSxULN6Ym-1280-80.jpg" />
                                                                                        </item>
                                <item>
                                                            <title><![CDATA[ Corus, Visible World Forge Programmatic TV Deal ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/corus-visible-world-forge-programmatic-tv-deal-404400</link>
                                                                            <description>
                            <![CDATA[ Corus, Visible World Forge Programmatic TV Deal ]]>
                                                                                                            </description>
                                                                                                                                <guid isPermaLink="false">jbeTqjAShkerJNkgks1PJt</guid>
                                                                                                <enclosure url="https://cdn.mos.cms.futurecdn.net/g57rNVdmV25R8vgisZjX2g-1280-80.jpg" type="image/jpeg" length="0"></enclosure>
                                                                        <pubDate>Fri, 22 Apr 2016 21:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/g57rNVdmV25R8vgisZjX2g-1280-80.jpg">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                                                                                                                                    </media:content>
                                                    <media:thumbnail url="https://cdn.mos.cms.futurecdn.net/g57rNVdmV25R8vgisZjX2g-1280-80.jpg" />
                                                                                        </item>
            </channel>
</rss>