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                            <title><![CDATA[ Latest from Next TV in Programmatic-ads ]]></title>
                <link>https://www.nexttv.com/tag/programmatic-ads</link>
        <description><![CDATA[ All the latest programmatic-ads content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ Media Agency Havas Picks FreeWheel To Scale Programmatic Campaigns ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/media-agency-havas-picks-freewheel-to-scale-programmatic-campaigns</link>
                                                                            <description>
                            <![CDATA[ Supply-side  platform provides access to premium CTV inventory ]]>
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                                                                        <pubDate>Wed, 01 Feb 2023 13:30:00 +0000</pubDate>                                                                                                                                <updated>Wed, 01 Feb 2023 13:54:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/G5gq8ERbB9LYBBfDCiBPfn-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[FreeWheel]]></media:description>                                                            <media:text><![CDATA[FreeWheel]]></media:text>
                                <media:title type="plain"><![CDATA[FreeWheel]]></media:title>
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                                                            <title><![CDATA[ Streaming Services Buying Promos Programmatically, Says MediaRadar ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/streaming-services-buying-promos-programmatically-says-mediaradar</link>
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                            <![CDATA[ 86% of $301 million in total spending goes through automated systems ]]>
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                                                                        <pubDate>Fri, 04 Jun 2021 18:33:49 +0000</pubDate>                                                                                                                                <updated>Fri, 04 Jun 2021 18:51:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/mrZj7hKWhtxMChcfDd9pmY-1280-80.jpg">
                                                            <media:credit><![CDATA[HBO Max]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[A screenshot of the HBO Max app]]></media:description>                                                            <media:text><![CDATA[A screenshot of the HBO Max app]]></media:text>
                                <media:title type="plain"><![CDATA[A screenshot of the HBO Max app]]></media:title>
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                                                            <title><![CDATA[ ANA Sets Probe of Programmatic Media Buying ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ana-sets-probe-of-programmatic-media-buying</link>
                                                                            <description>
                            <![CDATA[ Advertisers group seeks consultant to find ‘billions of dollars in waste’ ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 29 Apr 2021 13:47:52 +0000</pubDate>                                                                                                                                <updated>Thu, 29 Apr 2021 14:12:19 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/84oJw9Fj6LFVmvpy7FUC3C-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Association of National Advertisers]]></media:description>                                                            <media:text><![CDATA[Association of National Advertisers]]></media:text>
                                <media:title type="plain"><![CDATA[Association of National Advertisers]]></media:title>
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                                                            <title><![CDATA[ Beachfront Brings Systems Together to Make Linear Ads Programmatic ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/beachfront-brings-systems-together-to-make-linear-ads-programmatic</link>
                                                                            <description>
                            <![CDATA[ Addressable advertising is coming to linear TV slowly because it’s hard to do, especially within the cable environment. ]]>
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                                                                        <pubDate>Mon, 22 Mar 2021 10:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/vMMfgxyP2gt4zno5uY9fVf-1280-80.jpg">
                                                            <media:credit><![CDATA[Beachfront Media]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Beachfront Media CEO Chris Maccaro]]></media:description>                                                            <media:text><![CDATA[Beachfront Media CEO Chris Maccaro]]></media:text>
                                <media:title type="plain"><![CDATA[Beachfront Media CEO Chris Maccaro]]></media:title>
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                                                            <title><![CDATA[ Beachfront, SeaChange Enable Programmatic for Cable Operators ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/events/beachfront-seachange-enable-programmatic-for-cable-operators</link>
                                                                            <description>
                            <![CDATA[ Cable operators will be able to dive into the linear TV programmatic ad pool thanks to technology created jointly by Beachfront and SeaChange International. ]]>
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                                                                        <pubDate>Mon, 14 Dec 2020 11:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 14 Dec 2020 20:08:13 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/pqvJpRDUguMWVdHkY2HzkK-1280-80.jpg">
                                                            <media:credit><![CDATA[SeaChange International]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[SeaChange president and CEO Yossi Aloni:  “We are moving [cable operators] into the 21st century.”]]></media:description>                                                            <media:text><![CDATA[Yossi Aloni, CEO, SeaChange ]]></media:text>
                                <media:title type="plain"><![CDATA[Yossi Aloni, CEO, SeaChange ]]></media:title>
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                                                            <title><![CDATA[ Super Bowl, Olympics Join Sling TV’s Sports Playbook ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/super-bowl-olympics-join-sling-tv-s-sports-playbook-417921</link>
                                                                            <description>
                            <![CDATA[ Super Bowl, Olympics Join Sling TV’s Sports Playbook ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 05 Feb 2018 13:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Platforms]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/atNLZJXm9U9GUdi5qnchFo-1280-80.jpg">
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                                                            <title><![CDATA[ NYC TV Week: 5+ Years to Programmatic Tipping Point ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nyc-tv-week-5-years-programmatic-tipping-point-394692</link>
                                                                            <description>
                            <![CDATA[ NYC TV Week: 5+ Years to Programmatic Tipping Point ]]>
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                                                                                                                            <pubDate>Tue, 20 Oct 2015 15:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                    <category><![CDATA[MCN Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ George Winslow (Broadcasting &amp; Cable) ]]></dc:creator>                                                                                                </item>
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                                                            <title><![CDATA[ Programmatic and Relevant Ads: Successfully Tapping the Universal Passion ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/programmatic-and-relevant-ads-successfully-tapping-universal-passion-393981</link>
                                                                            <description>
                            <![CDATA[ Programmatic and Relevant Ads: Successfully Tapping the Universal Passion ]]>
                                                                                                            </description>
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                                                                        <pubDate>Tue, 22 Sep 2015 14:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Mixed Signals]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jimmy Schaeffler ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RGoDogy6EtR6BbQrmXvnsZ-1280-80.jpg">
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                                                            <title><![CDATA[ Programmatic Video Ads on the Rise ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/programmatic-video-ads-rise-393181</link>
                                                                            <description>
                            <![CDATA[ Programmatic Video Ads on the Rise ]]>
                                                                                                            </description>
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                                                                        <pubDate>Mon, 24 Aug 2015 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VCG4oEbHfB3WoBHJBDDfka-1280-80.jpg">
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