Touting itself as the “NextGen broadcast partner of Rip City,” Evoca wants everyone in Oregon to know that it's the cheapest regional sports network option available to catch Portland Trail Blazers games this upcoming season. 

Evoca, which delivers ATSC 3.0 access to live broadcast channels and a handful of other networks for $25 a month in Oregon, first announced deployment into the region back in May, as well as carriage of the local NBA franchise’s exclusive RSN home, Root Sports Northwest, which is jointly owned by AT&T and Major League Baseball’s Seattle Mariners. 

With the Trail Blazers entering training camp next week to begin their 2022-2023 season, Evoca is now marketing the live sports relationship, even billing it as the ”Rose City Partnership.“ 

Evoca notes that using the service’s proprietary Android TV receiver, subscribers can tap into player and in-game stats while the game is playing. 

Based in Boise, Idaho, Evoca started out as a kind of virtual MVPD targeted to rural consumers lacking the broadband to efficiently stream video, delivering the bulk of its signals via the new ATSC 3.0 broadcast standard. 

More recently, Evoca seems to have evolved its business model to compete with operators of RSNs including Sinclair and New England Sports Network, which are taking their services direct-to-consumer via $20-a-month streaming services. 

In the Denver region, for example, Evoca subscribers have access to AT&T SportsNet Rocky Mountain, home of MLB’s Colorado Rockies, as well as Altitude Sports, home of the NBA's Denver Nuggets and NHL's Colorado Avalanche, all for $25 a month. 

Through a marketing partnership with Dish Network, Evoca tells its customers that they can flesh out their channel lineups with a $35-a-month subscription to Sling TV. 

Notably, Evoca CEO and co-founder Todd Achilles said his service hasn't been able to engage Sinclair in carriage talks folr Bally Sports Arizona, which houses the NBA's Phoenix Suns and MLB’s Arizona Diamondbacks. Sinclair plans to roll out its big DTC streaming play, Bally Sports Plus, on Monday. 

“Our mission at Evoca is to make live sports, news, and programming accessible and affordable for local communities around the country,” Achilles said in a statement regarding the Trail Blazers partnership. “As a native Oregonian, I couldn’t be more thrilled to not only bring the Trail Blazers’ games to more households across Oregon but to provide a better, more interactive experience for fans watching the game on Evoca.” ■

NBC Sports Group has extended its national direct-to-consumer streaming sports strategy to the regional level with the creation of a 15-game over-the-top package involving the National Basketball Association’s Portland Trail Blazers.

Starting Monday, Dec. 11, the $39.99 Blazers Pass, available to viewers within the footprint of the Blazers' television market, will offer a package of 15 games to cord-cutters and cord-nevers, as well as subscribers of pay TV providers that don’t have a distribution deal for the RSN. Multichannel News programming editor R. Thomas Umstead spoke with David Preschlack, president of NBC Sports Regional Sports Networks and Platform and Content Strategy, about Blazers Pass and if the company’s live sports streaming strategy would extend to other NBC-owned regional sports services. Here’s an edited transcript of their conversation.

MCN: Why did you choose the Trail Blazers and NBC Sports Northwest to launch an OTT service around?
David Preschlack: This was part of the recent rights deal we completed last year, where we procured all the games. Before that, there was a broadcast package of 20 games, so we wanted to buy a pay TV exclusive product to provide value to our distribution partners. Then, we wanted to work in this DTC [direct-to-consumer] concept as a way to experiment in the Portland marketplace. We have a series of products ranging from the English Premier League to track and field, cycling, rugby and motocross to [our] domestic and international products, so it’s not a new concept to NBC Sports.

MCN: Do you believe there’s enough fan interest in paying for an OTT service on the regional sports level?
DP: As consumer habits are changing at a national level, consumer habits are changing on a regional level, too, and we felt that it was important in the context of our rights deal to have the ability to experiment by taking a subset of the games and selling them direct-to-consumer. In this particular case, that’s what we’re doing with 15 Blazers games. As has been reported, those 15 games will co-exist with the network, so fans who receive NBC Sports Northwest through our multichannel provider partners will have access to the games as well. The world is changing and our feeling certainly is that you have to embrace that and try to serve our fans in a way that’s reflective of a changing marketplace.

Related: NBC Sports to Launch 'Premier League Pass' OTT Service

MCN: Does Blazers Pass become the template for what NBC Sports will look to do with its other RSNs?
DP: I think it’s too early to tell. Markets are different and rights deals are different, so I don’t think that we’re wedded to kind of any one approach going forward in terms of establishing direct relationships with fans. We’re certainly open-minded about how the industry and the regional sports landscape is evolving, and we want to continue to push the envelope to serve all different types of fans. We’re not living in an environment where one size fits all, and you’re seeing that in a variety of different ways.

The bundle is still a great product at a great price for a lot of consumers, but there are also fans and consumers gravitating towards digital [multichannel video programming distributors] MVPDs like Hulu or YouTube TV and that’s a great product for them. There are also some fans that are gravitating towards a product of 15 high-quality games for $34.99 — and by the way, we’ve already got some orders for the product. So we’re trying to provide the best value proposition that we can to as many fans as we can. How that evolves in other markets remains to be seen.

Related: NBC Sports Rebrands Comcast RSNs

MCN: Overall, how do you see the regional sports business evolving as it pertains to a changing content distribution environment?
DP: I really believe that these types of experiments/product offerings are really, really well situated for regional sports networks to take advantage of. We’re targeted towards the region and in order to scale something like this, it’s obviously a lot less work than if you wanted to scale a product nationally. It enables us to kind of come in and get our hands dirty in the market. We have a lot of boots on the ground in Portland running our network, so we can learn and figure out how this can influence serving our fans better going forward.

I’ve always viewed the regional sports networks as incredible opportunities to experiment as the [TV sports] business in the broadest possible sense continues to evolve, and this is an example of that. We’re obviously going to watch this closely, and while we do not have any other plans right now to do anything like this in other markets, we’re going to be testing other things. It could be new ad technologies; it could be how we partner with different content companies; it could be a lot of different things.

The good news is, when you’re focused on experimenting in a market as opposed to nationally, you can do it quickly and efficiently, and then to the extent that things work, it’s completely scalable.

NBC Regional Sports Networks has jumped into the direct-to-consumer market by launching NBC Sports Gold’s Blazers Pass, a streaming product that lets fan buy 15 telecasts of the NBA's Portland Trail Blazers games without subscribing to cable.

The Blazer Pass costs $34.99 for all 15 games, with a 10% discount if purchased by Dec. 1.

NBC Sports Northwest will continue to offer Trailblazer games on traditional TV and streaming via its TV Everywhere app,

“When we set out to renew our rights last year, distribution was a top priority,” said David Preschlack, president, NBC Sports Regional Networks and Platform and Content Strategy. “In today’s media environment, fans have the ability to follow their favorite teams in a variety of ways. We’re pleased to offer Rip City this new DTC product, so that fans can follow Damian Lillard, CJ McCollum, Jusuf Nurkic, and the team during key games. In addition, we’re pleased to offer NBC Sports Northwest customers access to more games than ever before.”

NBC Sports has gotten into the direct-to-consumer game by offering Gold Passes to sports including Premier League Soccer, rugby and cycling.

“NBC Sports Regional Networks has worked hard to make our games accessible to our passionate fan base,” said Chris McGowan, president and CEO of the Trail Blazers. “This DTC offering is another example of our two organizations working together to provide a way for all fans in the region to watch across any platform. We continue to make access to our games a top priority."

NBC Sports Gold is available on Apple iOS, Android, Apple TV, Roku, Amazon Fire TV and Chromecast platforms and online at NBCSportsGold.com. NBC Sports Gold is powered by Playmaker Media, NBC Sports Digital’s technology service.

Blazers Pass subscribers will also receive a complimentary gift package, and will be entered into a monthly drawing for a chance to win a pair of tickets for a courtside experience to a home game. Fans can also enter at http://www.nbcsports.com/blazerspass.