Univision will pitch a new slate of weeknight dramas, music specials and series and sports at its upfront event Tuesday.

Because of the pandemic, the presentation will be conducted virtually, but the network hopes that having Pitbull open the proceedings with a new performance of his song I Believe That We Will Win will bring the audience to life, even if they’re sitting at home watching online.

“The investments we’ve made in network, local and digital programming has resulted in Univision finishing the broadcast season as the highest growth network at a time when virtually all other networks experienced declines,” said Vince Sadusky, CEO of Univision. “This momentum represents a real opportunity for brands to make a meaningful connection with an underserved and high-growth community. We are the recognized leader and go-to source for the best Spanish-language content anywhere, and anticipate that we will only grow stronger as we continue to listen to and serve the needs of the Hispanic community.”

(Univision’s investors agreed to sell the company to a group led by former Viacom CFO Wade Davis, who will become CEO when the transaction closes.).

Related: Univision Cuts Commercial Loads During COVID-19 Crisis

Steve Mandala, president of advertising sales and marketing at Univision, touted the companies Univision Brand Labs, which helps create content and provide other services for marketers looking to tailor their messages for Hispanic consumers, as well as Conexo, which helps advertisers leverage Univision’s over-the-top streaming app Univision Now. Conexo can target consumers based on geography, demography and viewing behavior.

“We are dedicated to serving our audience and partners with a proven programming strategy and suite of tools and services that meet the changing needs of consumers and advertisers,” said Mandala. “If you are not developing campaigns that speak to this consumer, then you are missing the opportunity to effectively grow your business, especially at a time when advertisers are seeing a 40% growth in return on investment for their Spanish-language campaigns.” 

Related: Univision Joins Beta Test of Nielsen Addressable Platform

Univision’s programming for the 2020-21 season includes 1 new scripted title including romances Imperio de Mentiras (Empire of Lies) and Te Acuerdas de Mi (Remember Me). 

Live event programming features Latin Grammy Hondra (Latin Grammy Honors) a new music event on Univision. It joins Premios Juventud, the Latin Grammy Awards and Premios Lo Nuestro. 

Univision is also launching a series of music-based specials under the Iconos de la Musica banner. Each special honors a musician with  a live concert and in-depth interviews. The first special honors Jenni Rivera and is produced in conjunction with Blackbird Presents and Sony Music Latin.

The network is also launching a new franchise to its Domingos en Familia Sunday night reality competition block with Tu Cara me Suena (Your Face Sounds Familiar).

As sports come back from the COVID-19 pandemic, Univision said it is loaded with 1,600 live soccer games from Liga MX, UEFA Champions League and MLS. During its Summer of Champions, Univision’s sports network TUDN will telecast 10 championship matches including the Euro and Gold Cup Finals.

Univision said 91% of the audience for its newscasts cannot be reached with English-language TV news. Univision News is adding new programs En un Minuto (In One Minute) and Q&A, a town-hall style show that appears on Facebook.

MTV will look to attract millennials with a different beat, adding more music-themed programming – including the network’s first live music show in two decades -- to its lineup of scripted and reality fare, the network said prior to its upfront presentation Thursday in New York.

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Under the leadership of new president Sean Atkins, MTV will return to its music roots 35 years after it launched as a music video-based network. The network’s 2016-17 programming slate of 14 new series and specials will feature several shows offering a music/pop culture theme, beginning with the series Wonderland, a weekly show that will feature live musical performances along with comedic performances, according to the network.

“We’re on a mission to reignite MTV with everything that makes it one of the world’s most iconic brands  – its soul of music, its love of pop culture, and its unexpected, groundbreaking creative,” said Atkins in a statement. “What we share today is just the beginning, but it’s a strong first step in the journey and shows how aggressively we are moving to energize the extraordinary promise of this great brand.”

Along with Wonderland, the network announced several other new music-themed, series including a yet-untitled competition series from prolific unscripted series producer Mark Burnett and a reboot of its classic music series MTV Unplugged.

The network will also develop new projects with such music celebrities as rapper Pitbull (Miami-based drama 305) and John Legend (hip-hop comedy It’s the Real).

Among other new shows greenlit by MTV are Sweet/Vicious, a dark one-hour dramedy about odd-couple vigilantes avenging sexual assault victims on a college campus; The Outsiders (working title), a docuseries following families living on the fringes of society; Acting Out, a series in which hilarious stand-up routines are reenacted; Mary + Jane, a comedy about enterprising weed dealers navigating L.A. hipster culture; Shinesty (working title), a docuseries on the outrageous upstart millennial fashion brand; MTV’s The Investigation (working title), which follows the legal cases of the wrongfully convicted; Stranded With a Million Bucks, a reality competition series that employs drone cameras; Loosely Exactly Nicole, a scripted comedy starring and adapted from the life of Girl Code alum Nicole Byer; Going Off (working title), a dance docuseries set in the studio of master choreographer Tricia Miranda; and The Almost Impossible Game Show, a new competition format adopted from the hit UK version.

On the social media front, MTV will bring back its classic series Cribs on Snapchat Discover, one of two new series slated for that service. Artists Mac Miller, Austin Mahone and Travis Mills will be among the first celebrities on the reboot, which will feature a tour of a celebrity’s home in each episode, MTV said.

The second Snapchat series, Pants Off, is an 8-episode series on sex and relationships hosted by MTV Braless host Laci Green.

Rap artist Pitbull (pictured), performing with up-and-coming act Gente de Zona, will open night’s Premio Lo Nuestro a laMúsica Latina — the Latin world’s version of the American Music Awards.

Univision, which will broadcast the show live from the American Airlines Arena in Miami, set the final bill for the Feb. 19 awards show last week. Later in the show, legendary Mexican pop-rock band Maná is set to premiere a new song — “Mi Verdad” — with Colombian superstar Shakira.

Also in the line-up are Colombian pop-rocker Juanes, performing his new single “Juntos”; tropical music legend Juan Luis Guerra, performing his current single “Tus Besos”; Mexican pop balladeers Camila; and up-and-coming Latin pop singer J Balvin.

Reggae star Sean Paul, bachata king Romeo Santos, pop singer Ricky Martin, crooner Marco Antonio Solís, and super-popular reggaetón singer Wisin, nominated for the first time as a soloist, are also scheduled to make appearances.

The biggest star of the night is Italian songstress Laura Pausini, who will be honored for her 20-plus-year career with the Premio a la Trayectoria Musical. Meanwhile, veteran pop singer Ricardo Arjona will be presented with the prestigious Premio a la Excelencia award, which honors artists for their impressive careers and contributions to Latin music.

“Without a doubt, this is one of the most impressive lineups of top artists ever in the history of Premio Lo Nuestro,” said Univision Communications president of programming and content Alberto Ciurana.  “Our viewers are in for another unforgettable evening of the best in Latin music and star-studded entertainment.”

Premio Lo Nuestro will be hosted by network personality Galilea Montijo and veteran actor Cristián de la Fuente. Singer and actress Maite Perroni will join the Univision team as a red carpet and social media host during the ceremony.

All Premio lo Nuestro winners are determined by fans through votes cast on PremioLoNuestro.com.  The show’s dedicated website provides a comprehensive online experience for fans, providing a variety of digital offerings.