Entertainment-only virtual MVPD Philo has added The Hallmark Channel, Hallmark Drama and Hallmark Movie & Mysteries to its skinny $16-a-month, 40-plus-channel bundle.

The San Francisco start-up said Hallmark has been the most requested channel from its subscribers, who don’t get any sports but enjoy a low-cost selection of networks including A&E, AMC, BBC America, Comedy Central, HGTV, Food Network, MTV, Nickelodeon, History Channel, OWN, and Viceland, just to name a few channels.

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Philo is promoting the timelines of the acquisition, with Hallmark joining up just as its “Countdown to Christmas” slate of original TV movies ramps up—the first of 22 new themed movies premieres Saturday with “Christmas at Pemberly Manor.”