Below is a snapshot of TV by the numbers for the week of May 23-29, highlighting the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

With conference finals concluded, the NBA once again keeps its watch-time lead with 2.81% of all minutes watched from May 23-29. That’s up from 2.69% the previous week despite fewer games, as the Boston Celtics and Golden State Warriors both secured trips to the NBA Finals.

Some additional insights about the top programming on TV:

• Beyond the NBA, live sports remains hot, making up seven of the top 25 programs – including the NHL (No. 3), college softball (No. 9), college baseball (No. 11), PGA Tour golf (No. 13), French Open tennis (No. 15) and MLB (No. 16).
• Good Morning America and Today both make week-over-week moves by minutes watched, with the former jumping from No. 7 to No. 4 in our ranking.
• “Regular” SportsCenter is joined by SportsCenter With Scott Van Pelt in our ranking. The two combined for 1.29% of minutes watched from May 23-29.
• NCIS moves from No. 6 to No. 2 in our ranking week-over-week, securing 0.90% watch-time.

CBS keeps the top spot as the most-watched network, thanks in part to the PGA Tour’s Charles Schwab Challenge, which featured Sam Burns besting Scottie Scheffler in a playoff. The network had 6.61% of watch-time on the week.

Additional insights around the most-watched networks from May 23-29:

• Watch-time increased for both CNN and MSNBC amid coverage of the tragic school shooting in Uvalde, Texas.
• In anticipation of Memorial Day cookouts, Food Network leaned into holiday-specific content – and saw total minutes watched rise from 1.23% to 1.36% week-over-week.
• Yellowstone wins again as Paramount Network climbs from No. 40 to No. 23 by watch-time week-over-week thanks in large part to marathon viewing of the show.
• NBC and ABC flip-flop as the former benefits from the Indy 500 (among other programming) to hop from No. 3 to No. 2 in our ranking week-over-week.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

NBA TV ad impressions rose by over 6% week-over-week, with the conference finals delivering 3.25 billion impressions – or nearly 3.5 times more impressions than the nearest program (SportsCenter).

More data about the top programs by TV ad impressions:

• With an assist from its two-part season 18 finale, Grey’s Anatomy arrives in our ranking at No. 25 by impressions, after finishing outside the top 50 the previous week.
• Speaking of finales, Survivor wrapped up season 42 and delivered 0.95% of TV ad impressions on the week (No. 18 in our ranking).
• National MLB game TV ad impressions climbed by nearly 5% week-over-week, while minutes of advertising climbed by slightly more (over 7% on the week).
• Today made big moves week-over-week, as impressions soared by almost 15% week-over-week, and the show’s third hour saw a 16% climb.

CBS leads our ad-impressions-by-network ranking once again, with 14.37% of impressions on the week. Quiz and giveaway shows (including The Price Is Right and Let’s Make A Deal) account for close to 20% of the network’s impressions for the week.

Additional insights around the top networks by impressions:

• ESPN jumps from 6.3% to 7.7% of TV ad impressions week-over-week, with the NBA and NHL combining for nearly half of the network’s impressions from May 23-29.
• Discovery Channel boosts impressions by 18.7% week-over-week, leaning on new episodes of shows such as Expedition Unknown: Uncovered, Deadliest Catch and Street Outlaws: America’s List.
• Spanish-language networks Univision, Telemundo, and Galavision all make week-over-week gains by impressions share of voice, with Univision leading the way at 4.46% (No. 7 overall).
• History Channel climbs to No. 22 in our ranking (up from No. 24 the previous week), with TV ad impressions for The Secret of Skinwalker Ranch nearly doubling week-over-week.

Below is a snapshot of TV by the numbers for the week of May 16-22, showcasing the most-watched shows and networks using glass-level data from Vizio’s Inscape, and network and show TV ad impressions insights via iSpot.tv.

Most-Watched Shows and Networks

Via Inscape, Vizio’s TV data product with glass-level insights from a panel of more than 19 million active and opted-in smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

As the NBA Playoffs progress to the conference finals, they retain a lead by watch-time with 2.69% of minutes watched from May 16-22. Close on the NBA’s heels, however, is the 2022 PGA Championship, with 2.54% of watch-time.

Some additional insights about the top programming on TV:

• SportsCenter jumps to No. 4 by minutes watched, up from No. 10 the previous week, while increasing share of watch-time from 0.62% to 0.96%.
• The regional round of the Women’s College World Series helps college softball climb from No. 42 by minutes watched to No. 13 week-over-week.
• Coinciding with the theatrical release of Downton Abbey: A New Era, audiences watched plenty of Downton Abbey on TV, as the show accounted for 0.52% of the week’s watch-time.
• The First 48 gained a larger share of minutes watched week-over-week, from 0.42% to 0.48%, fueling a move from No. 20 to No. 16 by watch-time.

CBS supplants ABC as the most-watched network, thanks in part to the 2022 PGA Championship. The network hits 7.56% of watch-time on the week, which is up from 6.49% the previous week.

Additional insights around the most-watched networks from May 16-22:

• PGA Championship coverage has also been a boon to ESPN, which progresses from No. 7 to No. 6 by watch-time week-over-week.
• Paw Patrol powers part of Nickelodeon’s own week-over-week rise by minutes watched, from No. 19 to No. 16.
• TLC makes a modest climb from No. 20 to No. 19 week-over-week, thanks in part to both 90 Day Fiancé and 90 Day: The Single Life.
• USA Network makes a week-over-week watch-time move from No. 18 to No. 15, with assists from WWE Monday Night Raw and coverage of the final weekend of English Premier League action.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Despite fewer playoff games week-over-week, the NBA maintains its TV ad impressions lead, with 3.06 billion from May 16-22 — 5.98% of the week’s impressions overall. That’s almost double the share of impressions for the second-place programming, the PGA Championship, with 3.22% on the week.

More data about the top programs by TV ad impressions:

• More than half of this week’s top 25 programs by impressions are news and talk-related, led by Good Morning America at No. 4 (with 1.90% of impressions).
• Speaking of, GMA increased week-over-week impressions by 10.7%, despite slipping from No. 3 to No. 4 in our ranking.
• Impressions for The View climbed by more than 5% week-over-week, fueling a move from No. 16 to No. 14 in our ranking.
• Sports accounts for four of the top 10 spots by impressions, with that programming programs — the NBA, PGA Championship, SportsCenter and the NHL — accounting for 12.9% of the week’s ad impressions.

CBS stays at No. 1 in our ad-impressions-by-network ranking, collecting 15.95% of impressions on the week, which is up from 13.37% the previous week.

Additional insights around the top networks by impressions:

• ESPN got a boost from the PGA Championship (and other programs), making a short climb from No. 6 to No. 5 by impressions week-over-week.
• Of the cable news networks, both Fox News and MSNBC increased impressions week-over-week, with the former jumping by 6.4% and the latter by 0.7%.
• College softball accounts for about a third of ESPN2’s impressions on the week, as the network hops from No. 18 to No. 15 in our ranking.
• The Weather Channel is a week-over-week newcomer in our ranking, growing impressions from 0.44% (No. 29) to 0.49% (No. 25).

This weekend's live TV sports telecasts tip off Saturday with a full slate of NBA playoffs games tipping off on ESPN and ABC. ESPN will televise the Miami Heat-Milwaukee Bucks, Dallas Mavericks-LA Clippers and Portland Trail Blazers-Denver Nuggets games, while ABC airs the Boston Celtics-Brooklyn Nets game in primetime.

NBA first round playoffs coverage continues on Sunday, with TNT airing the Washington Wizards-Philadelphia 76’ers and the Atlanta Hawks-New York Knicks contests, while ABC televises the Los Angeles Lakers-Phoenix Suns game.

Major League Soccer games will air Saturday on ABC (LA Galaxy at Portland) and Sunday on Fox (Atlanta at Seattle) and FS1 (Austin at Nashville SC), while Premier League soccer games will air Sunday on NBC, USA Network and NBCSN. 

Also Read: NBA Launches 'That Game' Campaign During Playoffs

ESPN and CBS will feature weekend coverage of the prestigious PGA Championship golf tournament. The tournament is the second of golf's four major championship events. 

NBC will continue its coverage of the NHL Playoffs with a Saturday doubleheader featuring the Pittsburgh Penguins-NY Islanders and Vegas Golden Knights-Minnesota Wild games. 

NBC will take to the track on Sunday with coverage of the USATF: Boost Boston Games track and field event. On the auto racing front, NBC and NBCSN on Saturday will telecast Indianapolis 500 qualifying races.

Also Read: Bellator's Scott Coker Looks to Strike A Blow with Showtime Deal

ESPN will offer ring action Saturday night with a fight card headlined by the Jose Ramirez-Josh Taylor undisputed junior welterweight championship fight. Also on Saturday, Showtime will offer the Bellator MMA 259 fight card featuring the Chris Cyborg-Leslie Smith featherweight championship rematch. 

ESPN’s Sunday Night Baseball contest features the Oakland A’s against the Los Angeles Angels.  

The following is a snapshot of television by the numbers for the week of Aug. 10-16, highlighting the most-watched shows and networks using glass-level data from Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks 

Via Inscape.tv, the TV data company with insights from a panel of more than 15 million smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Examining shows, of all the minutes watched by smart TVs that Inscape measured in all dayparts, 0.82% of the time was spent on NBCSN’s broadcast of NHL hockey (specifically, the Stanley Cup Playoffs). ABC’s Good Morning America (0.67%) and MTV’s Ridiculousness (0.62%) finished second and third, respectively, by share duration.

For networks, of all minutes watched last week, 6.32% of the time was spent on Fox News -- a one-spot jump from the previous week, when the network was No. 2. The second-place spot went to NBC (5.57%), then ABC (5.36%) was third, followed by CBS (5.08%) and CNN (3.26%). The week’s top mover was Discovery Channel (1.96%), which climbed from 19th to 10th partly on the strength of its annual “Shark Week” special.

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

NBA basketball remained atop the rankings, with 1.8 billion TV ad impressions on the week, followed by NHL hockey (1.4 billion), Today (816 million) and America’s Newsroom (801 million). Sports-related programming once again made its presence known among the top shows. Five of the top 12 by impressions were sports-related (NBA, NHL, plus MLB baseball at No. 6, PGA Tour golf in ninth and SportsCenter in 12th). But it was news that saw the biggest footprint on the rankings, with 15 of the top 25 spots.

Fox News was still the highest impression-generating network, with 5.8 billion impressions, followed by NBC (4.3 billion), CNN (3.5 billion) and ABC (3.4 billion). Sports-focused networks also ranked highly, with ESPN (1.9 billion impressions), NBC Sports (1.2 billion), Golf Channel (519 million) and MLB Network (374 million) all among the top 25 networks by impressions during shows with new episodes. TNT (933 million) saw high impression totals as well airing plenty of NBA games during the week.

This is a quick snapshot of TV by the numbers for the week of Aug. 3-9, revealing the most-watched shows and networks using glass-level data from Inscape, and the top shows and networks by TV ad impressions with insights via iSpot.tv.

Most-Watched Shows and Networks 

Via Inscape.tv, the TV data company with insights from a panel of more than 15 million smart TVs. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

Looking at shows, of all the minutes watched by smart TVs that Inscape measured in all dayparts, 1.63% of the time was spent on the 2020 PGA Championship on CBS and 1.17% was spent on the PGA Championship on ESPN. NBA basketball games on TNT took third place with 0.95% share duration.

On the network side of things, of all minutes watched last week, 6.06% of the time was spent on CBS — a move up from the previous week where it was No. 4. Second and third places go to Fox News (6.04%) and ABC (5.46%). Notably, NBCSN zoomed into the No. 21 spot (previously it hadn’t been in the top 50).

Top Shows and Networks by TV Ad Impressions

Via iSpot.tv, the always-on TV ad measurement and attribution company. Rankings are by TV ad impressions, for new episodes only. 

Sports led the ranking, with NBA basketball taking first place with over 2.5 billion TV ad impressions, followed by the 2020 PGA Championship (1.8 billion) and NHL hockey (1.2 billion). Aside from SportsCenter at No. 9, the rest of the top 10 spots all go to news-related programming. Non-news, talk or sports programming to make the top 25 include General Hospital, Days of our Lives, 90 Day Fiancé: Happily Ever After? and Big Brother.

Fox News (5.7 billion impressions) continues to reign supreme when it comes to the highest impression-generating networks, followed by NBC (3.5 billion) and CNN (3.4 billion). Sports-centric networks also made the top 25, including ESPN (2.8 billion impressions), NBC Sports (1.3 billion), MLB Network (412 million) and Golf (334.4 million).

ESPN and its streaming service ESPN+ have scored a long-term deal with PGA of America to cover the prestigious PGA Championship golf tournament beginning in 2020.

The 11-year agreement calls for ESPN and ESPN+ to cover the first two rounds of the tournament, with CBS Sports airing live coverage of the final two rounds of the event, according to the parties involved.

ESPN, which aired the first two rounds of the event in 1982 and 1983 as well as from 1985 to 1990, regains the rights currently held by Turner Sports and TNT. CBS has covered the tournament since 1991.

“This agreement is going to be great for golf fans and is significant for ESPN and ESPN+,” said Burke Magnus, ESPN executive vice president, programming and scheduling in a statement. “The PGA will bolster ESPN’s diverse collection of big events and deliver another world-class competition to the ESPN+ platform and its growing audience. We look forward to working with the PGA of America to help increase the sport’s popularity.”

ESPN will provide exclusive coverage of the first and second rounds of the tournament – which will take place in May instead of August beginning in 2020 -- across its linear ESPN channel as well as ESPN+. 

 For the third and final rounds, ESPN and ESPN+ will have multiple hours of live coverage throughout the morning, leading into the CBS telecast later in the day, while ESPN+ will continue with featured groups and featured hole coverage during the weekend afternoon windows, said the company.