The 2024 People’s Choice Awards will air live on NBC, Peacock and E! on Sunday, February 18 from the Barker Hangar in Santa Monica, California. The telecast runs 8-10 p.m. ET. It is the first time for the People’s Choice Awards on Peacock. 

The awards honor the fan favorites in movies, television, music and pop culture. 

“The mission of the People’s Choice Awards continues to be about giving a voice to those whose opinions matter most — the people,” Cassandra Tryon, senior VP, entertainment live events, NBCUniversal Television and Streaming, said. “Moving the telecast to the heart of awards season and expanding our reach to Peacock’s audience creates a platform for the people’s voice to be heard louder than ever, giving stars and their fans an opportunity to celebrate together.” 

The 2022 People’s Choice Awards aired on NBC and E! on December 6 and Kenan Thompson hosted. E! first aired the event in 2018, after its long run on CBS. 

The telecast is produced by Den of Thieves. Jesse Ignjatovic, Evan Prager and Barb Bialkowski are executive producers. 

The People's Choice Awards doesn't happen in 2023, though the inaugural People’s Choice Country Awards airs live on NBC and Peacock September 28. 

Kenan Thompson hosts the People’s Choice Awards on NBC and E! Tuesday, December 6. The event happens at Barker Hangar in Santa Monica. E! starts things off with Live from E!: The 2022 People’s Choice Awards at 7 p.m.

People’s Choice presenters include Amy Poehler, Billy Porter, Colin Hanks, David Spade, Dwayne Wade, George Lopez, Heidi Klum, Laverne Cox, Niecy Nash-Betts, Nikki Glaser and Sarah Michelle Gellar. New Artist of 2022 nominee Lauren Spencer Smith will perform her song "Fingers Crossed." Music Icon Award recipient Shania Twain will do a medley of her greatest hits and new single "Waking Up Dreaming."

Ryan Reynolds gets the People’s Icon Award and Lizzo wins the People’s Champion Award.

Thompson hosted the Emmys in September.

The awards and E!’s warmup program are both produced by Den of Thieves, with executive producers Jesse Ignjatovic, Evan Prager and Barb Bialkowski. ■

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through Nov. 15.

On the strength of 491.6 million TV ad impressions, an ABC promo for new drama Big Sky is No. 1.

The Alphabet Network is the only traditional broadcaster to make an appearance in our top five, as CNN takes second place to promote its political podcasts, MTV hypes the new season of Jersey Shore: Family Vacation in third, Food Network serves up a promo for Kristin Chenoweth-hosted game show Candy Land in fourth, and E! gives some love to the 2020 E! People’s Choice Awards in fifth.

Notably, the Jersey Shore spot has the highest iSpot Attention Index (117) in our ranking, meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Big Sky, ABC

Impressions: 491,646,009

Completion Rate: 98.31

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 91%, Local 8%, VOD/OTT 1%

In-network Value: $6,286,479

Out-of-network Est. Spend: $2,955,588

2) CNN political podcasts, CNN

Impressions: 365,506,685

Completion Rate: 97.36

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,011,365

Out-of-network Est. Spend: $8,797

3) Jersey Shore: Family Vacation, MTV

Impressions: 331,084,118

Completion Rate: 97.13

Attention Index: 117 (17% fewer interruptions than avg.)

Imp. Types: National 87%, Local 12%, VOD/OTT 1%

In-network Value: $2,502,370

Out-of-network Est. Spend: $466,040

4) Candy Land, Food Network

Impressions: 277,424,085

Completion Rate: 98.23

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 90%, Local 9%, VOD/OTT 1%

In-network Value: $867,357

Out-of-network Est. Spend: $1,001,198

5) 2020 E! People's Choice Awards, E! Entertainment Network

Impressions: 261,979,728

Completion Rate: 98.28

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 93%, Local 5%, VOD/OTT 2%

In-network Value: $2,234,181

Out-of-network Est. Spend: $1,459,663

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Wheelhouse Entertainment said it has agreed to purchase a majority interest in Den of Thieves, the live-event, scripted and non-scripted production company responsible for producing MTV’s Video Music Awards and E!’s People Choice Awards.

Den of Thieves was founded by Jesse Ignjatovic and Evan Prager, and is known for producing the VMAs for 13 consecutive years and the upcoming People's Choice Awards (Nov. 10) for the second straight year. Other company productions include the "Taylor Swift: Reputation Stadium Tour” concert special for Netflix, the iHeartRadio Music Awards for Turner Broadcasting, the Radio Disney Music Awards on Disney Channel, The Gong Show on ABC, the Peabody Awards, and Ken Jeong’s Netflix Special “You Complete Me, Ho.”

The deal is expected to bolster both companies’ programming slates -- including on the live-event, concert and awards, and experiential marketing fronts – and via multi-platform original series and features, both scripted and unscripted. They will also pursue a range of content and media deals with talent across entertainment, sports and culture.

“What Jesse and Evan have accomplished is beyond extraordinary,” Wheelhouse CEO Brent Montgomery said in a press release. “...At a time of so much disruption in our industry, uniting with Den of Thieves not only allows us to scale instantly across the content and event landscape, it also offers a unique opportunity to collaborate with key brands, something we believe will be an integral force in media going forward. ”

The deal was brokered by Ed Simpson, chief strategy officer at Wheelhouse Group, and Evolution Media Capital.