BendBroadband has recently applied changes to its usage-based broadband policies that favor high-speed Internet customers that also bundle in the MSO’s TV service.

Under the new plan, described in this May 9 blog post that was spotted by DSL Reports, customers who take BendBroadand’s “Bronze” or above Intent speed tiers and bundle in its “Essentials” or above TV service are exempt from the MSO’s usage-based broadband policy.

“More than half of BendBroadband’s internet customers are no longer subject to a monthly data usage allowance under a new initiative that goes into effect today,” explained the Oregon-based MSO, which was acquired by TDS Telecom in 2014.

Non-exempt customers, a group that likely includes cord-cutters that rely heavily on broadband for their video consumption, are still subject to a BendBroadband usage policy that charges $10 for an additional 50 Gigabytes of data above the customer’s monthly limit.

For example, under BendBroadband new “Ultra”-branded set of packages, Ultra 50 package (50 Mbps down by 3 Mbps upstream) sets a monthly data usage ceiling of 250 GB; 500 GB for Ultra 100 (100 Mbps down by 5 Mbps up); and 750 GB for Ultra 300 (300 Mbps down by 10 Mbps up).

The policy shift at BendBroadband comes against the backdrop of an FCC order and condition placed on the Charter-Time Warner Cable merger that bars New Charter fromimposing data caps and usage-based data pricing for a period of seven years.

AT&T, meanwhile, has added an unlimited data plan that cost an extra $30 per month for standalone Internet subs, but is free to broadband subs who bundled with U-verse video or co-owned DirecTV satellite video service and pay on a single bill.

Comcast announced last month that it is moving to a terabyte data plan in all of its usage-based test markets starting June 1.  Customers who go over that 1 TB monthly limit can buy additional buckets of 50 GB of data for $10 each, or move to a new unlimited data plan that runs an additional $50 per month.

Add cable service packages from Comcast to the products and services available at Amazon.com.

As first spotted by TV Predictions, the recently launched “Amazon Cable Store” features a range of services from Comcast, spanning stand-alone broadband service, to double-play and triple-play packages. According to Variety, consumers in consumers in all Comcast service areas not yet eligible to purchase cable service packages as Amazon extends support all of the MSO’s regions.

Comcast, which has been asked for comment on the new relationship with Amazon, appears to be the first MSO to be featured in the Amazon Cable Store, but the relatively generic name of the new Amazon feature seems to suggest that other operators might eventually offer services via Amazon. If so, it could establish a valuable, new digital sales channel for Comcast and other cable operators as they seek new ways to keep broadband subscriber growth stoked and return video to a sustainable level of growth following years of decline in that category.

Update: Comcast confirmed the Amazon relationship Monday in a press release , announcing that the it’s “another step in Comcast’s multi-year effort to transform the customer experience.” The URL for the offering is: http://www.amazon.com/cablestore . 

Xfinity purchases made on Amazon, Comcast said, are supported by a dedicated team of Comcast customer service agents who are based in Comcast’s new call centers in Spokane, Washington, and Tucson, Arizona. Those agents have been specifically trained to handle all customer service interactions from sales and billing to installation and follow-up, Comcast said.

Comcast said pricing offered via Amazon.com is identical to what is available via the MSO’s existing sales channels. Customers new to Comcast can choose from more than 30 Xfinity products and services, including X1, the operator’s next-gen video product.

“Amazon is not only the biggest online retailer and a place where millions of our customers shop every day, but it’s also a brand that’s unrivaled when it comes to customer service,” Charlie Herrin, EVP of customer experience for Comcast Cable, said in a statement. “Amazon’s new marketplace provides an immersive online destination to showcase our terrific suite of products including Xfinity X1.” 

Amazon’s site is offering a wide mix of services from Comcast. It was not clear how much of a cut Amazon is getting from the offering. Notably, Amazon is reportedly in talks with programmers about securing rights for a possible live TV service, and already offers add-on subscriptions from partners such as Starz and Showtime via a new  ‘Streaming Partners Program’ for Amazon Prime. 

Though Comcast services via Amazon are not yet offered in all MSO regions, in the 80126 area code, for example, Amazon is selling several stand-alone broadband services, including a 10 Mbps offering under a promotional price of $29.99 per month for the first 12 months, before rising to $49.99 per month.

Also on offer are broadband services that deliver downstream speeds of up to 25 Mbps ($39.99 per month for 12 months), 75 Mbps ($49.99 per month for a year), and 150 Mbps ($49.99 per month for 12 months, before rising to $89.95 per month). That pricing doesn’t include a modem, which costs up to $10 per month if it’s leased, or installation fees.

Comcast is also using Amazon to sell TV/Internet bundles, including a package with 30-plus channels, with HBO, an HD-DVR, and a 75 Mbps broadband service, for $79.99 per month for 12 months, before rising to $92.95 per month.

The Comcast “starter” triple-play bundle via Amazon offers 140-plus channels, an HD-DVR, 75 Mbps broadband, and voice service for $99 for the first 12 months, then $164.93 after 12 months, and $194.89 per month after 24 months.

Comcast is also selling no-term services and packages via Amazon that cost more than the contract prices.