FYI network has tapped digital media veteran Paul Greenberg as its executive vice president and general manager, A+E Networks president and CEO Nancy Dubuc said Wednesday.

Greenberg will oversee all activities for the lifestyle-themed channel, including planning programming development, production and marketing, according to Dubuc. He effectively repleaces former FYI head Jana Bennett, who this past September was promoted to president and general manger of History.

Greenberg takes over a network that posted a 10% year to year ratings increase in 2016 among total viewers, based on such unscripted hit shows as Married At First Sight and Tiny House Nation.

“I am very excited to be able to bring Paul into the A+E Networks fold to head up FYI,” said Dubuc. “Paul has his finger on the pulse of the dynamic lifestyle world.  Coupled with his rich background in media and technology, I know he will lead the team to take FYI to the next level in both the linear and digital realms.”

Greenberg most recently served as CEO of millennial female-targeted pop culture digital company Nylon. Prior to that Greenberg served as president of global dance music company SFX, and before that was CEO of digital company CollegeHumor.

Greenberg’s cable experience includes stints as vice president of business operations at MTV.com and an affiliate sales position at MTV Networks.