MyBundle, the online platform that connects consumers, streaming services and broadband providers announced Wednesday a marketing and distribution agreement with the consumer electronics provider Roku.

According to a LinkedIn post by MyBundle CEO Jason Cohen, the partnership will allow the company’s more than 250 broadband service provider partners to offer new and existing customers a free Roku Streaming Stick 4K.

Cohen indicated that the partnership was aimed to help its broadband partners transition customers away from traditional pay TV.

“It may surprise most, but millions of homes across the country have yet to stream anything at all,” he wrote. “Our broadband partners are providing education and assistance for people still waiting to make the shift to streaming. There’s no better way to start than with a new Roku streaming stick.”

It’s the first time MyBundle has struck a deal involving streaming hardware, but it seems that the company’s service partners will bear the majority of the cost for the Roku remotes — albeit at a wholesale rate.

Cohen also wrote on LinkedIn that “several MyBundle partners will be bundling the new Roku promotion with MyBundle streaming credits.”

MyBundle released a report back in April suggesting a 50% reduction in customer churn when they were offered monthly credits to help offset the cost of their services.

The Roku Streaming Stick 4K, which currently retails for a discounted price of $34.99 (full price $49.99), comes equipped with higher powered a voice remote, HDR10+ picture and integrated Dolby Vision

According to Cohen, eligible customers can claim their Roku Streaming Stick 4K through MyBundle and receive it free of charge.

UPDATE: Comcast, Charter Make Wireless Partnership Official

Comcast and Charter Communications are close to forging a wireless partnership that will allow the two cable companies to share information and technology, yet keep their product offerings separate.

Sources familiar with both companies confirmed a report in the Wall Street Journal Sunday night that the agreement, which could be announced as early as Monday, would prohibit either of the two from making a major wireless acquisition without the other's consent for one year. That could restart speculation that Comcast and Charter could join forces to purchase a carrier like Verizon, Sprint or T-Mobile.

According to people familiar with the agreement, the two companies will not offer a nationwide wireless service. Instead, they say the main intention of the partnership is to drive greater cost efficiencies in the wireless business. Characterized as an operational cooperation agreement, it would allow both companies to run their own wireless businesses separately but share components like the billing platform and device logistics.

Comcast unveiled its own wireless service in April -- XFinity Mobile -- which should be available to its entire footprint later this month. That service utilizes a Mobile Virtual Network Operator agreement the company has with the nation's largest wireless carrier, Verizon.

Charter has a similar MVNO agreement with Verizon and had expected to launch a product next year.

Cable companies have tried and failed several times to tackle the wireless business through partnerships with Sprint and Clearwire. But as mobile technology becomes more ubiquitous, cable operators have looked at the service as a retention tool and a differentiator against competing over-the-top video services.