Prime Media Productions has reached an agreement to provide advertising representation for Panhandle Telephone.

Under the deal, which was announced at The Independent Show in Kansas City, Mo.,Prime Media will provide an insertion solution for local and national cable television avails.for both standard- and high-definition channels.

Operating since the 1950s, PTCI is a leading provider of telecommunications services in the Oklahoma and Texas Panhandles with headquarters in Guymon, Ok.

With the new contract, financial terms of which were not disclosed,  Prime Media has expanded its reach to 14 states, establishing a new sales territory where it can develop a strategic cluster with other cable systems by creating a “superzone” that makes it easy for advertisers to purchase air time.

Smithfield, Va.-headquartered Prime Media, which also founded Digital Adware, a company dedicated to manufacturing Ad Sync digital ad-insertion servers for cable and IPTV providers, now services 55 systems across the country.