TVGN has named Pam Bertino as its new senior vice president of content distribution, the network said Thursday.

In the newly created position, Bertino will lead affiliate sales and marketing efforts for the network, which will be rebranded as POP in early 2015. She will report to David Wisnia, president of business operations for TVGN.

Most recently, Bertino served as senior vice president of content distribution at Ovation, leading the network’s content distribution efforts.

“Pam is a seasoned sales executive with significant experience negotiating multi-platform content distribution agreements,” said Wisnia in a statement. “Her leadership, combined with the affiliate sales and marketing team we’ve built over the past year, is a great addition to the network as we prepare to launch POP in early 2015.”