<![CDATA[ Latest from Next TV in Ottsummit ]]> https://www.nexttv.com/tag/ottsummit Mon, 16 Sep 2019 13:52:24 +0000 en <![CDATA[ Freeze Frame | Sept. 16, 2019 ]]> https://www.nexttv.com/slideshows/freeze-frame-sept-16-2019 pPaGbg5TTS3QLRR3FSgdad Mon, 16 Sep 2019 13:52:24 +0000 false false false
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Multichannel News honored the inaugural group of “Wonder Women in Streaming” on Sept. 5 in Santa Monica, Calif. (top, l. to r.): Julie McNamara, CBS All Access; Heather Moosnick, Hulu; Julia Veale, Showtime Networks; Diana Pessin, HBO; Dina Weisberger, Google; and Sarah Lyons, WarnerMedia. Bottom row (l. to r.): Anne Aaron, Netflix; Kelly Abcarian, Nielsen; Lori LeBas, ESPN; Alison Hoffman, Starz; Soumya Sriraman, BritBox; and Thea Ellis, Sony PlayStation Vue. 
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HBO senior VP, digital media & growth marketing Diana Pessin on stage at the Loews Santa Monica Beach Hotel.
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Event co-host Lisa Guerrero of Inside Edition with honoree Soumya Sriraman, president of Britbox.
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Julie McNamara (c.), president of CBS All Access, chats with fellow nominee Kelly Abcarian, GM, advanced video advertising group, Nielsen.
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TK and Lori LeBas, SVP, affiliate partnership development and operations, Disney and ESPN Media Networks, take a selfie. 
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Dina Weisberger (l.), head of TV partner strategy & development at Google, with her sister, Mindy. 
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Moderator Tim Hanlon (l.) of The Vertere Group and Mike Keyserling, chief operating officer, Philo TV, during the opening lunch keynote of the OTT & Video Distribution Summit, held Sept. 5 in Santa Monica, Calif. 
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Fandango’s Mark Young (l.) and Amy Jo Smith of DEG: The Digital Entertainment Group & D2C Alliance take part in the “Next Gen TV ‘Networks’” panel discussion.
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“Premium Video’s ‘TV’ Moment” panelists (l. to r.): Eric Berman, Ellation; Richard Cusick, College Humor’s DROPOUT; Griffin Gmelich, Whistle; Jim Bennette, Applicaster; Croi McNamara, Condé Nast Entertainment; and David Bloom, TV[R]EV. 
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Keynote conversation presenter Jill Rosengard Hill, EVP at Magid.
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Kathi Chandler-Payatt (l.) of The NPD Group and Mark Rotblat, CRO of Tubi, engage in “The Great Monetization Debate — Subscription vs. Ad-Supported.”
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The Weather Channel president Tom O’Brien took part in a panel titled “The Medium Formerly Known as ‘Television.’”
]]> <![CDATA[ Ellation Exec: Niche OTT Platforms Must Diversify Into Bundling Merch, Events, Games ]]> https://www.nexttv.com/news/niche-ott-needs-diversified-revenue-streams-ellation-exec-says snHFRrXpgBvvueM3FMRe5K Thu, 05 Sep 2019 22:33:19 +0000 false false false

SANTA MONICA, Calif.—The daunting economics of the video business mean that a well-distributed OTT company owned by a major media-telecom conglomerate, boasting 2 million subscribers and 50 million registered users, must diversify its revenue streams.

“You have to go beyond video,” said Eric Berman, head of partnerships and business development for Ellation, an anime-focused OTT programming service provider owned by WarnerMedia’s Otter Media division. Speaking at the OTT & Video Distribution Summit in Santa Monica, California, today, Berman explained that program brands have to be diversified into merchandise, events, videogames, or “whatever you can think of.”

Fellow panelist Richard Cusick, CEO, College Humor's Dropout, nodded in agreement. “Everything you do needs to have a merchandizing component."

The next step: These brands and their extensions have to be bundled together.

“We call it the 360 approach,” Berman added. “It means taking all those formats, bundling them, then putting one price on it.” The panel also featured Croi McNamara, senior VP of programming for Condé Nast Entertainment, who was honored earlier in the day as a "Woman to Watch" at the Wonder Women in Streaming gala here at the Loews Santa Monica Beach Hotel. She observed that YouTube channels were an effective test platform for concepts that later have become streaming channels for the publisher.

Other panelists were Griffin Gmelich, executive VP of content licensing and programming for Whistle, and Jim Bennette, general manager of North American sales for Applicaster. David Bloom moderated.

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