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                            <title><![CDATA[ Latest from Next TV in Ott-advertising ]]></title>
                <link>https://www.nexttv.com/tag/ott-advertising</link>
        <description><![CDATA[ All the latest ott-advertising content from the Next TV team ]]></description>
                                    <lastBuildDate>Tue, 19 Jul 2022 09:00:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Local OTT Ad Spending To Top $2 Billion in 2022: BIA Report ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/local-ott-ad-spending-to-top-dollar2-billion-in-2022-bia-report</link>
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                            <![CDATA[ 43% two-year jump makes OTT fastest-growing local advertising platform ]]>
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                                                                        <pubDate>Tue, 19 Jul 2022 09:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/YEyxepZ6UujQU9u36sT9AE-1280-80.jpg">
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                                                            <title><![CDATA[ Premion Shows Station Groups the Way to Over-The-Top Revenue ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/premion-shows-station-groups-way-to-over-the-top-revenue</link>
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                            <![CDATA[ Tegna, Gamut provide local on-ramp to advanced advertising ]]>
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                                                                        <pubDate>Mon, 12 Jul 2021 10:00:00 +0000</pubDate>                                                                                                                                <updated>Wed, 14 Jul 2021 15:32:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/ampzTiRXxx9aw5rFmjJ39H-1280-80.jpg">
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                                                            <title><![CDATA[ How Gamut Got OTT Results  ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/how-gamut-got-ott-results</link>
                                                                            <description>
                            <![CDATA[ Measurement key in making campaigns work for local advertisers ]]>
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                                                                        <pubDate>Mon, 12 Jul 2021 10:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/vp2fKMqxYqwuevAMtQZSQP-1280-80.png">
                                                            <media:credit><![CDATA[Cox Media Group]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Gamut CEO Soo Jin Oh]]></media:description>                                                            <media:text><![CDATA[Soo Jin Oh Gamut Cox Media Group]]></media:text>
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                                                            <title><![CDATA[ Soo Jin Oh Named President of Cox Media Group's Gamut ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/soo-jin-oh-named-president-of-cox-media-groups-gamut</link>
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                            <![CDATA[ Cox Media Group named Soo Jin Oh as president of Gamut, its over-the-top advertising company. ]]>
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                                                                        <pubDate>Wed, 26 May 2021 21:02:21 +0000</pubDate>                                                                                                                                <updated>Thu, 27 May 2021 12:07:14 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/vp2fKMqxYqwuevAMtQZSQP-1280-80.png">
                                                            <media:credit><![CDATA[Cox Media Group]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Soo Jin Oh]]></media:description>                                                            <media:text><![CDATA[Soo Jin Oh Gamut Cox Media Group]]></media:text>
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                                                            <title><![CDATA[ Verizon Media Launches Cross-Screen Planning Tool ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/verizon-media-launches-cross-screen-planning-tool</link>
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                            <![CDATA[ Verizon Media Launches Cross-Screen Planning Tool ]]>
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                                                                        <pubDate>Wed, 11 Mar 2020 14:09:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/fhitmU9fzeXtwRP2sJW2e7-1280-80.jpg">
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                                                            <title><![CDATA[ Hulu Ad Chief Naylor Says There’s a ‘Massive Surge’ in OTT Advertising Interest ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/hulu-ad-chief-sees-spike-in-ott-ad-research-requests</link>
                                                                            <description>
                            <![CDATA[ Hulu Ad Chief Naylor Says There’s a ‘Massive Surge’ in OTT Advertising Interest ]]>
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                                                                        <pubDate>Wed, 03 Jul 2019 16:19:56 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
                                                                                                <author><![CDATA[ daniel.frankel@futurenet.com (Daniel Frankel) ]]></author>                    <dc:creator><![CDATA[ Daniel Frankel ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/75GwpxYpM8JDuYx9QkbUFZ-1280-80.jpg">
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