Capitalizing on one of the increasingly precious new opportunities in the ultra-competitive virtual MVPD market, Sling TV is launching an app for the Oculus Go virtual reality headset.

Released last year by the Facebook-owned VR company, Oculus Go is a standalone VR headset that requires no smart phone for processing. It has a $199 MSRP for the base model with 32 GB of storage.

Oculus hasn’t released sales data for its relatively low-priced Go product. But research firm SuperData predicted earlier this year that around 1.8 million units would be sold in 2018.

For its part, Oculus is trying to meld the big-screen living room experience into the device—watching in the Oculus Go environment is equivalent to viewing on an 180-inch TV screen. Viewers enjoy a resolution of 2,560 x 1,440 and the headphone-free, built-in speakers deliver a 3-D, spatial audio experience.

"Oculus Go is a real game-changer in giving people a personal home theater experience wherever they are, with its crystal-clear optics and portable design,” said Jimshade Chaudhari, VP of product management for Sling TV.

Sling TV, which has a base price of $25 a month, is offering new Oculus Go owners an $80 credit on a subscription. 

Oculus, the Facebook-owned virtual reality company, has pushed ahead with the launch of Oculus TV, a hub that features fare from content partners such as Hulu, Showtime and Pluto TV, the free, ad-supported linear-style OTT video service.

The formal product launch follows the unveiling of Oculus TV at the F8 conference in May.  

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The new offering, available now for the Oculus Go, the recently launched standalone VR headset/platform from Oculus, also features Newsy, select MLB live games (via Facebook Watch), Red Bull TV, and Facebook Watch originals that include Ball in the Family and Red Table Talk. ESPN is among the partners slated to join the Oculus TV lineup “soon,” the company said.

Oculus claims that its new content offering delivers content on a virtual screen that is equivalent to a 180-inch TV.

Oculus Go, the company’s first standalone VR headset, starts at $199 (for the 32 Gigabyte version; the 64 GB version sells for $249. The Oculus Go follows the Oculus Rift, a headset that needs to work in tandem with a high-end PC. Oculus software also powers the Samsung Gear VR headset that works with compatible smartphones.

The Oculus Go will compete in the market against a new lineup of standalone VR headsets that will be powered by Google’s Daydream platform. Among those partners, Lenovo has introduced the Mirage Solo, a VR headset that starts at $399.99. 

Oculus, Facebook’s virtual reality company, is diving deeper into video with Oculus TV, a custom, 3D-rendered environment that will be centered by a large viewing screen, virtual seating area and serve as a content hub for an initial wave of partners.

Oculus TV, announced at this week’s F8 conference in San Jose, will focus on “serialized content” (including both live and on-demand) and provide a curated area for VR apps from partners such as Hulu and Showtime, with plans to add others, including Pluto TV, Red Bull TV and Facebook’s video app for TV next month. ESPN will be joining the Oculus TV mix later this year.

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Oculus TV is set to launch this month, and sometime this summer will add the ability for up to four people to watch together in a virtual room.

The most significant VR hardware product news to come out of F8 was the commercial availability of the Oculus Go, the company’s first standalone VR headset that starts at $199 (for the 32 Gigabyte version; the 64 GB version sells for $249) and supports more than 1,000 apps and games at launch.

Oculus Go complements the Oculus Rift, which needs to be hooked to a high-octane PC. Oculus software also powers the Samsung Gear VR headset that works in tandem with compatible smartphones. Watch this promo video about Oculus’s new standalone VR headset:

Oculus Go will also compete with standalone VR headsets that will work with Google’s Daydream platform. Google and its CE partners have not announced a revised launch date for those products (originally they were expected to be out by the end of 2017) other than to say that they are coming “soon." More details could be announced at next week’s Google I/O developer conference

Oculus also introduced a “Venues” offering focused on live social events such as concerts, sports and comedy nights – an area that’s been a focus of AltSpaceVR, the social VR company acquired last fall by Microsoft.

Oculus has also redesigned Oculus Rooms, a social platform originally released for the Gear VR, with this week’s launch of Oculus Go.