The ninth season of Univision’s successful beauty competition series Nuestra Belleza Latina kicked off Jan. 18 with three health and beauty brands and an automotive brand as its core sponsors.

Oral care brand Colgate Optic White is once again partnering up with the reality show, while original series sponsors Garnier and Maybelline New York continue their unfettering support of Nuestra Belleza Latina as full beauty sponsors. For the third consecutive year, Kia Motors America will serve as the series’ automotive sponsor.

“The return of a roster of strong global brands speaks to Univision’s ability to continue to provide a unique platform for our partners to connect and engage with a young, dynamic, digital-savvy audience in new and interesting ways season over season,” Keith Turner, Univision’s president of ad sales and marketing, said in prepared comments.

The terms of the sponsorships call for Colgate Optic White to award $50,000 in total cash prizes to the season’s “branded challenge winner” and the season nine winner. The oral care brand will enjoy product placement opportunities, branded recaps and other season-long showcases. Colgate Optic White will also extend its sponsorship digitally across Univision’s digital platforms, including UVideos.

Meanwhile, Garnier and Maybelline New York will co-sponsor the redesigned Belleza backstage beauty studio, where contestants get glammed up and the show’s hosts conduct backstage interviews. Each brand will also sponsor challenges throughout the course of the competition, awarding $60,000 in total cash prizes to the challenge winners and the contestant who wins the crown.

Kia will award $50,000 in total cash and prizes, including a 2015 Kia Soul and $10,000 cash for the winner of the Kia Branded Challenge. “Throughout the new season, Kia will surprise the beauty contestants with exciting and fun activities chosen by the fans,” Univision said, noting that fans can select the surprise challenges on a Kia-branded Nuestra Belleza Latina website and through social media using the hashtag #SorpresaNBL.

Season nine of Nuestra Belleza Latina remains in the show’s usual timeslot, Sundays at 8 p.m., and is co-hosted by actress, model and Univision personality Chiqui Delgado and TV and radio host Javier Poza. Delgado and Poza were most recently paired up as co-hosts of Univision’s reality dancing competition Mira Quien Baila.

Actress Jacqueline Bracamontes, who represented Mexico at the 2001 Miss Universe competition, joins the judges’ panel alongside renowned beauty mentor Osmel Sousa and beauty expert Jomari Goyso. Reigning Nuestra Belleza Latina queen Aleyda Ortiz joins the show as the fully integrated host of digital network UVideos; behind-the-scenes coverage of the 12 finalists will be featured on the platform.

The digital components of the series also include its own website, www.nuestrabellezalatina.com, which will deliver contestant spotlights and recaps of past seasons. Fans will also be able to engage in conversation about Nuestra Belleza Latina on Twitter via the @NuestraBelleza feed, on Facebook at Facebook.com/NuestraBellezaLatina and on Instagram via @NuestraBellezaLatina.