Noggin has launched an interactive game called Bubble Guppies: Dive into The Met, Nickelodeon announced Monday (April 4). The game takes students, ages two through seven on a virtual field trip of the Metropolitan Museum of Art where they can explore and learn about artwork from different cultures and countries.

This is the first release under the new early learning programs which includes Big Hearts, Mighty Minds, Healthy Heroes and Brave Explorers. 

Bubble Guppies: Dive Into The Met follows Mr. Grouper and the Bubble Guppies on a field trip to the Met to study works of art from Japan, Ancient Egypt, The Netherlands, India and France. There are five featured artworks in the game: Children Playing in the Snow Under Plum Trees in Bloom by Hashimoto; The King Travels to His Sons' Weddings by Bahu Masters; A Goldsmith in His Shop by Petrus Christus; Stela of Aafenmut from Ancient Egypt ca. 924-889 BC and Madame Georges Charpentier and Her Children by August Renoir. 

The game also allows students to create their own works inspired by those featured in the Met using paint tools and stickers. ■

ViacomCBS CEO Bob Bakish said the company will be holding an investor event early next year to explain its streaming strategy before it relaunches CBS All Access as Paramount Plus.

Speaking at the UBS media investor conference Tuesday, Bakish said ViacomCBS’s big streaming services were growing, but that the company would be shutting down two smaller ones, MTV Hits and Comedy Central Now.

Bakish forecast that in the fourth quarter Pluto TV, the company’s free, ad supported streaming service, will reach at least 30 million monthly average users domestically and 40 million MAUs globally.

Related: ViacomCBS Partners with AWS, Moves All Broadcast Operations to the Cloud

ViacomCBS’s pay services--CBS All Access and Showtime OTT--will have at least 19 million subscribers.

“We now see domestic streaming and digital video revenue, which does include some ad sales money, at an annual run rate in Q4 of $3 billion," Bakish said. “That’s up front the $2.8 billion and change we talked about on our Q3 call and that implies over 50% growth in the quarter.

At the investor event, the company plans to discuss its streaming strategy and aspirations in more detail, he said.

“There we’ll share more about our plans for Paramount Plus, including an update on the content slate, our distribution and marketing strategy and our film utilization plans,” he said.

“We’ll also give you an update [on] our entire streaming ecosystem, and that includes Pluto TV as well as Showtime OTT, and we’ll share with you how we’re using the assets of this great company to pursue a global streaming strategy,” he said.

In addition to content, Bakish said ViacomCBS’s strategy involves ubiquitous distribution through traditional operators, mobile operators and over-the top players. ”We think that combination is really powerful,” he said.

The company on Monday announced that Comcast Cable’s Xfinity X1 will be carrying CBS All Access, and later Paramount Plus.

He added that Pluto TV will serve as a powerful gateway to and funnel for the company’s subscription services.

With ViacomCBS cable channel brands being incorporated into CBS All Access and Paramount Plus, smaller direct-to-consumer services like MTV Hits and Comedy Central Now “really don’t make sense on a standalone basis, and so we’re sunsetting those two services in the fourth quarter as we prepare to fully embed that content inside of Paramount Plus,” Bakish said.

However, the company’s Noggin and BET Plus DTC services will continue. 

“Both are very well defined services that have good subscriber momentum,” he said. “There’s some opportunities to bundle those products and create other kinds of consumer packages. But no, we’re not planning on sunsetting either BET Plus or Noggin."

In terms of films, Bakish said the company has 12 films on its slate for 2021 and is pursuing a variety of strategies. Some, like Maverick, the Top Gun sequel, have been delayed by the pandemic. Others like SpongeBob SquarePants Sponge on the Run, will stream, first with a Premium VOD window, then on Paramount Plus.

“Coming out of the pandemic, you will have a more multifaceted film business and you’ll have shorter theatrical windows, which is different than saying I think the theatrical business is going away,” he said.

“The film category will continue to be strategic and valuable, but certainly is evolving, and that’s giving us more flexibility, more optionality as we go unlock value for Paramount and for ViacomCBS writ large."

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 28).

On the strength of 186.1 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama Yellowstone is No. 1 for the second week in a row.

Cable networks once again dominate our ranking, with Paramount joined by Disney Channel, which promotes Mickey Mornings; Nickelodeon, which serves up a #KidsTogether Team Umizoomi-themed promo for sister brand Noggin; Investigation Discovery, which hypes true-crime series The Murder Tapes; and HGTV, which gives some love to new show Hot Mess House. 

Notably, the ID spot has the highest iSpot Attention Index (152) in our ranking, getting 52% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Yellowstone, Paramount Network

Impressions: 186,069,352

Attention Score: 92.34

Attention Index: 78 (22% more interruptions than avg.)

Imp. Types: National 86%, Local 11%, VOD/OTT 3%

In-network Value: $1,214,332

Out-of-network Est. Spend: $570,281

2) Mickey Mornings, Disney Channel

Impressions: 166,607,519

Attention Score: 95.45

Attention Index: 124 (24% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $1,464,424

Out-of-network Est. Spend: $0.00

3) #KidsTogether, Nickelodeon

Impressions: 164,617,759

Attention Score: 96.40

Attention Index: 140 (40% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $5,874,381

Out-of-network Est. Spend: $43,529

4) The Murder Tapes, Investigation Discovery

Impressions: 136,112,913

Attention Score: 97.12

Attention Index: 152 (52% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $735,124

Out-of-network Est. Spend: $0.00

5) Hot Mess House, HGTV

Impressions: 133,031,959

Attention Score: 91.74

Attention Index: 72 (28% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $1,038,543

Out-of-network Est. Spend: $0.00

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 21).

On the strength of 400.8 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama Yellowstone is number one.

Cable networks once again dominate our ranking, with Paramount joined by Nickelodeon, which promotes a Loud House/The Casagrandes marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; CNN, with its continuing “Facts First” campaign; and HGTV, which hypes its new series Design at Your Door. 

Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Yellowstone, Paramount Network

Impressions: 400,834,587

Attention Score: 90.37

Attention Index: 61 (39% more interruptions than avg.)

Imp. Types: National 88%, Local 10%, VOD/OTT 2%

In-network Value: $2,786,534

Out-of-network Est. Spend: $1,862,304

2)  The Casagrandes | The Loud House, Nickelodeon

Impressions: 194,084,113

Attention Score: 96.92

Attention Index: 148 (48% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $8,154,589

Out-of-network Est. Spend: $8,591

3) Black Lives Matter, Disney Channel

Impressions: 187,809,450

Attention Score: 95.81

Attention Index: 129 (29% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $1,498,207

Out-of-network Est. Spend: $0.00

4) Facts First, CNN

Impressions: 163,355,103

Attention Score: 96.54

Attention Index: 141 (41% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $541,288

Out-of-network Est. Spend: $0.00

5) Design at Your Door, HGTV

Impressions: 161,075,572

Attention Score: 96.08

Attention Index: 133 (33% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,012,996

Out-of-network Est. Spend: $0.00

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 21).

On the strength of 400.8 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama Yellowstone is number one.

Cable networks once again dominate our ranking, with Paramount joined by Nickelodeon, which promotes a Loud House/The Casagrandes marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; CNN, with its continuing “Facts First” campaign; and HGTV, which hypes its new series Design at Your Door. 

Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Yellowstone, Paramount Network

Impressions: 400,834,587

Attention Score: 90.37

Attention Index: 61 (39% more interruptions than avg.)

Imp. Types: National 88%, Local 10%, VOD/OTT 2%

In-network Value: $2,786,534

Out-of-network Est. Spend: $1,862,304

2)  The Casagrandes | The Loud House, Nickelodeon

Impressions: 194,084,113

Attention Score: 96.92

Attention Index: 148 (48% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $8,154,589

Out-of-network Est. Spend: $8,591

3) Black Lives Matter, Disney Channel

Impressions: 187,809,450

Attention Score: 95.81

Attention Index: 129 (29% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $1,498,207

Out-of-network Est. Spend: $0.00

4) Facts First, CNN

Impressions: 163,355,103

Attention Score: 96.54

Attention Index: 141 (41% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $541,288

Out-of-network Est. Spend: $0.00

5) Design at Your Door, HGTV

Impressions: 161,075,572

Attention Score: 96.08

Attention Index: 133 (33% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,012,996

Out-of-network Est. Spend: $0.00

Viacom said in a blog post Monday that it will launch a standalone offering of its pre-school kids’ network Noggin on Amazon Prime Video Channels in May.

The network, which delivers curriculum-driven content to preschoolers, will be priced at $7.99 per month. 

Noggin includes programming from Nickelodeon like Blaze and the Monster Machines, Bubble Guppies and Team Umizoomi; short-form videos; educational content; music videos featuring Nick characters; and more than 1,500 full-length library episodes of PAW Patrol, Dora the Explorer, Peppa Pig,Blue’s Clues, Max & Ruby, Go, Diego, Go!, Peter Rabbit and others.

“Our audiences continue to enjoy Viacom content in more places and with more flexibility than ever before,” said Viacom executive vice president, head of distribution and business development Tom Gorke in a statement. “The availability of Noggin on Prime Video Channels will be a great new way for Nickelodeon fans to watch and interact with the best in preschool content on the popular Amazon platform.”

Nickelodeon launched Noggin as a stand-alone app in February 2015.

New York-- Nickelodeon is taking former linear service Noggin mobile.

The kid's kingpin announced at its upfront presentaiton to advertisers that it was reviving the educational service -- the forbear of Nick. Jr. --  as a stand-alone mobile, subscription product, targeting preschoolers and their care-givers.

Bowing March 5 via the app store for iPhone, iPad and iTouch, Noggin will retail for $5.99 a month. The programmer said it is also tallking to distributors about offering the service as a premium complement to authenticated subscribers.

At launch, content will include such educational fare as Blue's Clues, Little Bear and Ni Hao, Kai-Lan, plus music videos. Moose and Zee will reprise their roles hosting videos that can help youngsters learn letters, shapes and matching skills, as they prep for kindergarten.

Nickelodeon signaled in January that it would offer a new mobile video service.

Noggin and its former channel mate The N became Nick Jr. and Teen Nick in September 2009, as the programmer sought to solidify the Nick name and brand across its portfolio.

In other Nick upfront developments:

--The network has greenlit three new live-action shows, including Make It Pop, a music-infused strip series about three girls who star in their own K-Pop-inspired band; Talia’s Kitchen, which follows a teenage girl who gains magical powers working in her grandmother’s Miami restaurant; and The W.I.T. Academy, a spinoff for series Every Witch Way.

Nickelodeon also touted a new Dan Schneider-produced series, Game Makers, which follows two 12-year old girls who start a multi-million-dollar gaming company.  As part of a multi-platform experience for viewers, the games seen in the episodes will be released through apps and online.

In addition, the network has greenlit Every Witch Way for a fourth season and Max & Shred for a sophomore campaign.

The programmer also formalized  its array of consumer insighs, multimedia services and partnership marketing plays under the “Inside Out Solutions” banner.  The unit will provide advertising partners with in-depth collaboration across the Nickelodeon portfolio of digital and linear channels. Partners can access the network’s proprietary insights, full-service marketing and creative resources and multi-platform media destinations to create branded experiences that are authentic to Nickelodeon’s kids and family audience, according to network officials.