NFL Media said Tuesday that it has reached a multi-year carriage agreement with Hulu that will bring its NFL Network and NFL RedZone to Hulu Plus Live TV subscribers beginning Aug. 1. Terms of the deal were not disclosed.

The deal comes on the heels of the league’s landmark 11-year, $95 billion TV deal inked in March. 

"We are excited to bring NFL Network and NFL RedZone to Hulu + Live TV subscribers," said Hans Schroeder, NFL Media executive VP and chief operating officer, in a press release. "One of our top priorities as a League remains broadening the distribution platforms for NFL content, and so we're very pleased to bring our lineup of award-winning shows and live games to Hulu's live subscribers starting in the 2021 NFL season."

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NFL Network will give Hulu Plus Live TV subscribers access to live games and shows like Good Morning Football, NFL GameDay Morning, NFL Total Access and NFL Now, and original series such as A Football Life, NFL 360 and America's Game. NFL RedZone host Scott Hanson delivers every touchdown from every game to fans on Sunday afternoons during the NFL regular season.

"With the addition of NFL Network and NFL RedZone to our channel lineup, Hulu + Live TV continues to be the ultimate destination for sports fans to watch thousands of hours of live sports programming," said Reagan Feeney, Hulu senior VP, live TV content programming & partnerships, in a press release. "Starting with the 2021 NFL season, our viewers will have a front row seat to exclusive live games, original shows and other NFL content year-round."

Getting in on more of the gridiron action before the close of the NFL’s regular season, Layer3 TV said it has inked a deal to offer NFL Network and NFL RedZone.

The deal, announced Thursday, comes in time to carry tonight’s game between the New York Giants and the Philadelphia Eagles (also available on NBC and streamed via Twitter), and two games to be offered on NFL Network this weekend – the Cincinnati Bengals vs. the Houston Texans on Christmas Eve, and the Baltimore Ravens vs. Pittsburgh Steelers matchup on Christmas Day.

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Layer3 TV said NFL Network is included in its baseline “allHD Platinum” package (offered to all its subs), and will offer NFL RedZone on its Sports & Info tier, which also features channels such as ESPN Classic, Great American  Country, Pac-12 networks, Fox College Sports, Outside Television, Fight Network, Ride TV and CNBC World, among others.

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Layer3 TV, a full-freight, IP-based pay TV service, is currently available in the Washington, D.C., metro area, and in the Chicagoland market. Its headquarters city of Denver is also on deck to get service.

Updated: Layer3 TV told The Denver Postthat it expects service to launch in the Mile High City in mid-January 2017, and is now in the process to take pre-orders for consumers who want to be at the top of the list when deployments get underway.  To help prime the pump, Layer3 TV is also offering discounts of $10 per month for the first year, the paper noted.

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“Layer3 TV’s subscribers can now get all NFL Network games and original programming as well as all the action from Sundays during the regular season on NFL RedZone,” Lindsay Gardner, Layer3 TV’s chief content officer, said in a statement.  “Our subscribers deserve the best, so combining NFL Network and NFL RedZone with Layer3 TV’s best-in-class picture quality and innovative technology will deliver NFL fans a crystal clear, in-home experience that won’t go unnoticed.”

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Dish Network dropped the NFL Network Thursday night over a contract dispute, according to the league.

The league announced the move Thursday night, saying the satellite service pulled the NFL Network and the NFL Red Zone highlight channel off of its lineup. It’s the first time in the NFL Network’s 13-year history that it’s been dropped from a service provider, according to the league. The network is slated to carry 18 games during the upcoming season, 14 of them on Thursday nights. Eight games are on NFL Network exclusively: the league sold rights to five games each to CBS and NBC, and NFL Network will simulcast those contests. 

In a statement, the NFL said: “As the only network 100% dedicated to coverage of America’s most popular sports league, NFL Network is committed to serving the millions of NFL fans by reaching fair distribution agreements with the pay TV industry.”

Dish in a statement said: "Our contract with NFL Network has expired. We remain open to a fair offer that allows us to carry this content at an appropriate value to our customers.”

The move follows this past Sunday's loss of Tribune Media stations and WGN America to Dish subscribers in another contract dispute. Dish claims that Tribune is trying to force an exorbitant rate increase coupled with full carriage of WGN America as terms for a deal, while Tribune argues that it is merely asking for fair compensation for its content.

For NFL Media executive vice president Brian Rolapp, pro football’s game plan is centered around consumption.

As in, “we want consumption to go up overall,” with ratings and all other metrics.

That certainly has been the case with the Nielsens. Last season, all of the league’s network partners tackled improved and or record, or near record-numbers.

ESPN's 17-game Monday Night Football slate averaged 13.68 million viewers during the 2013 season, up 7% from 2012 and the third-best since ESPN began airing the franchise in 2006.

CBS’s regular-season schedule averaged 18.7 million viewers, a 6% increase over 2012’s 17.7 million average, and its second-highest average viewership in 26 years with the AFC television package.

For Fox, 2013 marked its regular season since it started broadcasting NFL games back in 1994, scoring 21.2 million viewers on average, an 8% increase over the 19.7 million in 2012 and 5% above 2010, which had stood its most-watched ever with 20.1 million

NBC averaged 21.7 million watchers with Sunday Night Football and its 19 regular-season telecasts, up slightly from 21.4 million in 2012. Last year, was the Peacock’s second best behind the 21.8 million average in 2010 over its eight seasons with the window.  Overall, SNF stood as primetime’s top show for a third consecutive year, and it ranked first among women 18 to 49, marking the first time an NFL primetime package won the fall season with that group.

Now, the league is looking to drive to new heights on Thursday nights with CBS and NFL Network, which counts some 73 million subscribers, teaming on broadcasts.

But Rolapp says consumption of the league’s games and other content continues to build elsewhere.

NFL Red Zone, the Sunday-afternoon ad hoc scoring and highlights service, is still in a growth mode, having adding 20 new providers since January and will enter the 2014 campaign with 250 affiliates. “We’re very happy with NFL Red Zone from distribution and production standpoints,” he said, noting that distributors are proffering the product either as part of sports tiers or an a la carte basis.

Although he didn’t disclose any sign-up totals, Rolapp said early returns for personalized video service, NFL Now, have been “positive.”

Accessible across Internet-connected devices, NFL Now enables users to identify their favorite team, fantasy players and video content preferences. The service enables users to dynamically personalize their viewing experiences by delivering customizable news, analysis and highlights. Additionally, NFL Now will provide users with access to a vault of on-demand NFL video content available anywhere.

Rolapp said NFL Media has not been concentrating on working with ISPs on marketing pacts to promote the service, but instead “the focus has been on getting the product where it needs to be. There have been some kinks we’re working through but we’re excited about what users will see as we move toward the start of the season.”

NFL Now Plus ups the ante – for $1.99 per month, subscribers can check out instant in-game highlights, plus gain access to all NFL Films’ compete library, including NFL Network staples America’s Game and A Football Life.

He also noted the service has attracted interest from advertisers, as McDonald’s and Nationwide have joined Verizon and Gillette, which were designated as launch sponsors when NFL commissioner Roger Goodell introduced the products during Super Bowl Week in New York.

“We’re being judicious with sponsors,” he said. “Clearly, demand outstrips inventory.”

Rolapp also pointed to enhanced streaming capabilities for the league’s official wireless service provider. As part of a reported four-year $1 billion renewal, Verizon’s NFL Mobile package will broaden this season, with subscribers gaining access to more streaming content. Not only will telco’s customers continue to be able to stream the NFL’s primetime fare on Sunday, Monday and Thursday night, as well NFL Network and NFL Red Zone, but beginning with the 2014 season, NFL Mobile from Verizon will expand to include access to live CBS and Fox Sunday afternoon games within their home markets, as well as all postseason matchups, including the Super Bowl.