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                            <title><![CDATA[ Latest from Next TV in Ncaa-tournament ]]></title>
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        <description><![CDATA[ All the latest ncaa-tournament content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ March Madness Nets Watch-Time, Impressions Lead: TV By the Numbers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/march-madness-nets-watch-time-impressions-lead-tv-by-the-numbers</link>
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                            <![CDATA[ With insights from iSpot.tv & Vizio’s Inscape ]]>
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                                                                        <pubDate>Thu, 07 Apr 2022 00:47:27 +0000</pubDate>                                                                                                                                <updated>Thu, 07 Apr 2022 00:47:32 +0000</updated>
                                                                                                                                            <category><![CDATA[TV by the Numbers]]></category>
                                                    <category><![CDATA[NCAA Tournament]]></category>
                                                    <category><![CDATA[March Madness]]></category>
                                                    <category><![CDATA[CBS]]></category>
                                                    <category><![CDATA[TBS]]></category>
                                                    <category><![CDATA[ABC]]></category>
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                                                                                                <author><![CDATA[ bncletters@nbmedia.com (John Cassillo, Analyst and Contributor TV[R]EV) ]]></author>                    <dc:creator><![CDATA[ John Cassillo, Analyst and Contributor TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/3WzMPA9HPTc5p69pXthZzj-1280-80.jpg">
                                                            <media:credit><![CDATA[Jamie Squire/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Eric Dixon #43 of the Villanova Wildcats shoots against the Kansas Jayhawks in the second half of the game during the 2022 NCAA Men&#039;s Basketball Tournament Final Four semifinal at Caesars Superdome on April 02, 2022 in New Orleans, Louisiana.]]></media:description>                                                            <media:text><![CDATA[Eric Dixon #43 of the Villanova Wildcats shoots against the Kansas Jayhawks in the second half of the game during the 2022 NCAA Men&#039;s Basketball Tournament Final Four semifinal at Caesars Superdome on April 02, 2022 in New Orleans, Louisiana.]]></media:text>
                                <media:title type="plain"><![CDATA[Eric Dixon #43 of the Villanova Wildcats shoots against the Kansas Jayhawks in the second half of the game during the 2022 NCAA Men&#039;s Basketball Tournament Final Four semifinal at Caesars Superdome on April 02, 2022 in New Orleans, Louisiana.]]></media:title>
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                                                            <title><![CDATA[ NCAA Men’s Basketball Tournament Scores Watch-Time, Impressions Wins: TV By the Numbers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ncaa-mens-basketball-tournament-scores-watch-time-impressions-wins-tv-by-the-numbers</link>
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                            <![CDATA[ With insights from iSpot.tv & Vizio’s Inscape ]]>
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                                                                        <pubDate>Tue, 29 Mar 2022 23:27:08 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[TV by the Numbers]]></category>
                                                    <category><![CDATA[NCAA Tournament]]></category>
                                                    <category><![CDATA[March Madness]]></category>
                                                    <category><![CDATA[The Bachelor]]></category>
                                                    <category><![CDATA[CBS]]></category>
                                                    <category><![CDATA[TBS]]></category>
                                                    <category><![CDATA[ABC]]></category>
                                                    <category><![CDATA[Oscars]]></category>
                                                                                                <author><![CDATA[ bncletters@nbmedia.com (John Cassillo, Analyst and Contributor TV[R]EV) ]]></author>                    <dc:creator><![CDATA[ John Cassillo, Analyst and Contributor TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oTr72fegxFvkGVv2jgqJQD-1280-80.jpg">
                                                            <media:credit><![CDATA[Patrick Smith/Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Armando Bacot #5 of the North Carolina Tar Heels and Fousseyni Drame #10 of the St. Peter&#039;s Peacocks battle for a rebound during the Elite Eight round game of the 2022 NCAA Men&#039;s Basketball Tournament at Wells Fargo Center on March 27, 2022 in Philadelphia, Pennsylvania.]]></media:description>                                                            <media:text><![CDATA[Armando Bacot #5 of the North Carolina Tar Heels and Fousseyni Drame #10 of the St. Peter&#039;s Peacocks battle for a rebound during the Elite Eight round game of the 2022 NCAA Men&#039;s Basketball Tournament at Wells Fargo Center on March 27, 2022 in Philadelphia, Pennsylvania.]]></media:text>
                                <media:title type="plain"><![CDATA[Armando Bacot #5 of the North Carolina Tar Heels and Fousseyni Drame #10 of the St. Peter&#039;s Peacocks battle for a rebound during the Elite Eight round game of the 2022 NCAA Men&#039;s Basketball Tournament at Wells Fargo Center on March 27, 2022 in Philadelphia, Pennsylvania.]]></media:title>
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                                                            <title><![CDATA[ March Madness a Slam Dunk for TV Watch Time, Ad Impressions: TV By the Numbers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/march-madness-a-slam-dunk-for-tv-watch-time-ad-impressions-tv-by-the-numbers</link>
                                                                            <description>
                            <![CDATA[ With insights from iSpot.tv & Vizio’s Inscape ]]>
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                                                                        <pubDate>Tue, 22 Mar 2022 23:15:14 +0000</pubDate>                                                                                                                                <updated>Tue, 22 Mar 2022 23:15:48 +0000</updated>
                                                                                                                                            <category><![CDATA[TV by the Numbers]]></category>
                                                    <category><![CDATA[NCAA Tournament]]></category>
                                                    <category><![CDATA[March Madness]]></category>
                                                    <category><![CDATA[The Bachelor]]></category>
                                                    <category><![CDATA[CBS]]></category>
                                                                                                <author><![CDATA[ bncletters@nbmedia.com (John Cassillo, Analyst and Contributor TV[R]EV) ]]></author>                    <dc:creator><![CDATA[ John Cassillo, Analyst and Contributor TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/VdJ3yYcqzC5ijWZDWo4BAT-1280-80.jpg">
                                                            <media:credit><![CDATA[Sean M. Haffey/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[The Arizona Wildcats played the TCU Horned Frogs during the 2022 NCAA Men&#039;s Basketball Tournament March 20, 2022]]></media:description>                                                            <media:text><![CDATA[Bennedict Mathurin #0 of the Arizona Wildcats dunks the ball against Eddie Lampkin #4 of the TCU Horned Frogs during the second half in the second round game of the 2022 NCAA Men&#039;s Basketball Tournament at Viejas Arena at San Diego State University on March 20, 2022 in San Diego, California.]]></media:text>
                                <media:title type="plain"><![CDATA[Bennedict Mathurin #0 of the Arizona Wildcats dunks the ball against Eddie Lampkin #4 of the TCU Horned Frogs during the second half in the second round game of the 2022 NCAA Men&#039;s Basketball Tournament at Viejas Arena at San Diego State University on March 20, 2022 in San Diego, California.]]></media:title>
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                                                            <title><![CDATA[ TV By the Numbers: Men’s College Basketball Scores Impressions, Watch-Time Lead on TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/tv-by-the-numbers-mens-college-basketball-scores-impressions-watch-time-lead-on-tv</link>
                                                                            <description>
                            <![CDATA[ With insights from iSpot.tv & Vizio’s Inscape ]]>
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                                                                        <pubDate>Thu, 17 Mar 2022 22:11:31 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[TV by the Numbers]]></category>
                                                    <category><![CDATA[NCAA Tournament]]></category>
                                                    <category><![CDATA[March Madness]]></category>
                                                    <category><![CDATA[The Bachelor]]></category>
                                                    <category><![CDATA[CBS]]></category>
                                                                                                <author><![CDATA[ bncletters@nbmedia.com (John Cassillo, Analyst and Contributor TV[R]EV) ]]></author>                    <dc:creator><![CDATA[ John Cassillo, Analyst and Contributor TV[R]EV ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/Tehe9j3PLvi3jPR7NYdqx4-1280-80.jpeg">
                                                            <media:credit><![CDATA[Aaron J. Thornton/Getty Images]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Iowa and Purdue met in the Big Ten men&#039;s basketball tournament championship March 13. ]]></media:description>                                                            <media:text><![CDATA[Iowa vs Purdue in Big Ten Championship]]></media:text>
                                <media:title type="plain"><![CDATA[Iowa vs Purdue in Big Ten Championship]]></media:title>
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                                                            <title><![CDATA[ NCAA Cancels March Madness ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/ncaa-cancels-march-madness</link>
                                                                            <description>
                            <![CDATA[ NCAA Cancels March Madness ]]>
                                                                                                            </description>
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                                                                        <pubDate>Fri, 13 Mar 2020 14:47:03 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                                                                <author><![CDATA[ michael.malone@futurenet.com (Michael Malone) ]]></author>                    <dc:creator><![CDATA[ Michael Malone ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/yqZwQ9MsVHM9kv4kCo8atD-1280-80.png">
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                                                            <title><![CDATA[ Tech Puts a New Spin on ‘March Madness’ ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/tech-puts-a-new-spin-on-march-madness</link>
                                                                            <description>
                            <![CDATA[ Tech Puts a New Spin on ‘March Madness’ ]]>
                                                                                                            </description>
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                                                                        <pubDate>Thu, 04 Apr 2019 19:07:39 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[MCN Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Kent Steffen, CSG ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8srKYPJBBW2XPCBASoecqE-1280-80.jpg">
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