MTV said the 2024 Video Music Awards will return to New York and take place at the new UBS Arena.  

The awards show is scheduled for September 10 and will air live around the world in more than 150 countries.

“We’re excited to bring this year’s VMAs to UBS Arena, one of the country’s newest and most cutting-edge venues,” said Bruce Gillmer, president of music, music talent, programming & events for Paramount and chief content officer, Music, for Paramount Plus. “Celebrating one of music’s biggest nights with the incredible, robust New York area fans is something we’ve been looking forward to since the moment last year’s show ended.”

Last year’s awards show took place at the Prudential Arena in Newark, New Jersey. The telecast generated a record  1.82 billion total minutes consumed, up 14.5% from the prior year.

The VMAs appeared across 13 of Paramount Global's networks. The telecast drew 3.92 million total viewers across the night and registered increases in all demos, including a 54% increase among young people 18 to 34.

The event was hosted by Nicki Minaj, saw Taylor Swift accept nine Moon Person trophies and featured a reunion of boy band Nsync.

“It’s an honor to host MTV and the VMAs at UBS Arena,” said Mark Shulman, senior VP of programming for the UBS Arena. “This is the culmination to bring a world-class event to a venue that offers state-of-the-art capabilities and the best in fan amenities. We look forward to welcoming this year’s top artists, fans, and viewers worldwide to experience our arena and campus at Belmont Park.”

The UBS Arena, located on the grounds of Belmont Park on the border of Queens and the Nassau County town of Elmont, is the home of the New York Islanders NHL team. Since it opened in 2021, it has featured concerts by Billy Joel, Bruce Springsteen, Chris Stapleton, Dua Lipa, Drake, Harry Styles, Marc Anthony and Suga.

"We are excited to welcome back the MTV Video Music Awards to New York State,” added New York Gov. Kathy Hochul. “From its origins at Radio City Music Hall in 1984 to this September's event at the UBS Arena, the VMAs continue to captivate millions, showcasing the very best in music video artistry. As we prepare to host this 40th anniversary event, let's embrace the spirit of creativity and innovation that defines our state's cultural landscape.”

The MTV Video Music Awards went down at the Prudential Center in Newark, New Jersey September 12, and saw Taylor Swift rack up several awards, lively performances from Olivia Rodrigo, Diddy and Shakira, among many others, and a celebration of 50 years of hip-hop near the end that featured LL Cool J, Grandmaster Flash and Nicki Minaj, among other rap icons. 

Swift picked up Video of the Year for “Anti-Hero”, Song of the Year for “Anti-Hero”, Best Direction for the same song, Artist of the Year, and a few other moon-person trophies. 

Swift got her first award of the night, for best video, from the NSYNC guys, and was a bit awestruck by the men she shared the stage with. “I had your dolls!” she exclaimed.  

It is quite a production at the Prudential Center, with the awards and speeches going down on the main moon-man stage, and two oval stages on either side of the moon-man one. Bruce Gillmer and Den of Thieves co-founder Jesse Ignjatovic exec produce the event. 

Stagehands would scramble to set up the next act, often with dancers and performers taking their places and waiting patiently on a side stage, with all eyes on the main stage. In one instance, Karol G and two dozen dancers sat quietly on a tiered side stage as the Brazilian performer Anitta got an award on the main stage. 

Nicki Minaj hosted the monster 3 1/2 hour-plus event. Besides airing on MTV, the VMAs were on BET, CMT, MTV 2, Nickelodeon, Paramount Network, VH1, TV Land and other Paramount networks. 

Getting the moon-person statuette for Song of the Year, Swift spoke about her love of songwriting, and feeling as if she was all alone in her “insecurity and self-loathing” as she wrote, then seeing the songs and lyrics connect with the masses onstage. 

“Maybe we all have the same issues,” she said she came to realize. 

Wyclef Jean then stepped out to introduce Shakira, who got the Video Vanguard award. Shakira was electric, using all three stages as she performed a medley. She even took a guitar solo, then finished things off with a dance involving a couple sharp knives. 

Diddy then made his first VMAs appearance in almost two decades. Introduced by Mary J. Blige, he made it a family event, performing alongside son King and twin daughters D’Lila and Jessie. 

Diddy got the Global Icon Award. “I gotta thank God — that’s my secret weapon,” he said. 

Diddy shared about being a paperboy growing up, then thinking he’d play pro football until he broke his leg and getting more into music. “God made another choice for me,” he said. 

Just before he stepped offstage, Diddy shared that he’s got a new album coming out. “I’m a hustler,” he conceded. 

Just when I’d finally grasped the three-stage concept of the event, Peso Pluma set up on a fourth stage, a small, round one set up temporarily in the center of the floor. A full band, including strings and standup bass, backed him up. 

After Peso Pluma was the K-Pop act Stray Kids, which sent the young women seated near us bonkers. They came equipped with the lollipop-style handheld lights that are apparently the norm at K-Pop shows. 

The show finally had a bit of rock ‘n’ roll when Fall Out Boy played their update of Billy Joel’s history lesson “We Didn’t Start the Fire” — sample line “Unabomber, Bobbitt, John, bombing Boston Marathon” — from an outdoor stage. The Roman rockers Maneskin, winners of the Best Rock VMA, continued the rock vibe with an explosive performance, before country star Kelsea Ballerini played. 

Speaking of history lessons, it was finally time  for the 50 years of hip-hop finale, with DMC, Doug E. Fresh, Grandmaster Flash and the Furious Five, Lil Wayne, LL Cool J and Minaj sharing the stage for a lively 10-minute performance that the crowd adored. It ended with all the performers onstage for “Walk This Way”, a salute to MTV’s earlier days.

Nicki Minaj will return to MTV’s Video Music Awards as emcee and performer, the network announced.

Minaj hosted last year. Fans will also see a world premiere performance of her new single, “Last Time I Saw You.”

Nominated 25 time, Minaj has won six VMAs. 

The VMAs will appear live from the Prudential Center in Newark, New Jersey, on September 12 on MTV and other Paramount networks including BET, BET Her, CMT, Comedy Central, Logo MTV2, Nickelodeon, Paramount Network, Pop, TV Land and VH1.

Previously announced performers include  Anitta, Demi Lovato, Doja Cat, Karol G, Kelsea Ballerini, Lil Wayne, Måneskin, Olivia Rodrigo, Shakira, Stray Kids and Tomorrow X Together.

Shakira and Sean “Diddy” Combs will also be on stage, receiving the Video Vanguard Award and the Global Icon Award, respectively.

A 90-minute VMA pre-show will feature performances by NLE Choppa and Sabrina Carpenter.

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through August 28.

MTV's 2022 Video Music Awards is No. 1 for a third week in a row. (The big show aired live on Sunday.)

The chart overall is once again dominated by cable networks, with MTV joined by Hallmark Movies & Mysteries, which gives some love to its original TV movie Unthinkably Good Things in second place (for a second week in a row); HGTV, which promotes Renovation Island and Farmhouse Fixer in third and fourth, respectively; and Food Network, which hypes new Guy Fieri vehicle Guy’s Ultimate Game Night in fifth.

Notably, Unthinkably Good Things scores the week’s highest iSpot Attention Index (112), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 MTV Video Music Awards, MTV

Impressions: 442,619,992

Interruption Rate: 2.70%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $1,359,531

Out-of-network Est. Spend: $308,859

2) Unthinkably Good Things, Hallmark Movies & Mysteries

Impressions: 344,878,645

Interruption Rate: 3.13%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 99%, Local 1%, VOD/OTT 0%

In-network Value: $1,475,337

Out-of-network Est. Spend: $147,930

3) Renovation Island, HGTV

Impressions: 253,955,697

Interruption Rate: 1.35%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $887,738

Out-of-network Est. Spend: $78,046

4) Farmhouse Fixer, HGTV

Impressions: 236,389,778

Interruption Rate: 1.77%

Attention Index: 89 (11% more interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $676,682

Out-of-network Est. Spend: $359,732

5) Guy's Ultimate Game Night, Food Network

Impressions: 199,284,798

Interruption Rate: 2.10%

Attention Index: 94 (6% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $722,438

Out-of-network Est. Spend: $188,413

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

The MTV Video Music Awards drew more total minutes viewed and higher people watching on video Sunday night.

Total minutes consumed over linear TV, digital and social platforms was up 14% from last year to 1.49 billion. Some of the digital platforms the VMAs appeared on include Facebook, Snapchat, YouTube, TikTok, Roblox and Twitter Live.

On linear, the awards show attracted 3.9 million viewers, up 3%. Viewing among 18- to 34-year-olds was up 4% to 2.24 million. Among 18- to 49-year-olds, viewing was up 1% to 2.81 million and among 25- to 54-year-olds, viewing was up 5% to 3.313 million.

Last year's ratings were the worst in the history of the program.

The VMAs were telecast on MTV, Comedy Central, Paramount Network, VH1, Pop, TV Land, MTV2 Logo, BET, BET Her, Nick at Nite, and The CW. 

On social, the VMAs were the top social telecast this year with 40 million interactions. That topped the Super Bowl and the Academy Awards. Social views were up 52% and social minute consumed rose 79%. ■

B+C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing TV’s most-promoted programming ranked by ad impressions. Our data covers the seven-day period through August 14.

MTV's 2022 Video Music Awards is No. 1.

Last week's chart-topper, Food Network's Alex vs America, drops to second place, while Food Network’s Big Bad Budget Battle also makes a repeat appearance, landing at fifth place (vs. fourth last time).

Rounding out the top five: HGTV, which builds excitement for the seventh season of Good Bones in third place, and Hallmark Channel, which gives some love to the sixth and final season of Chesapeake Shores in fourth.

Notably, Chesapeake Shores scores the week’s highest iSpot Attention Index (132), meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2022 MTV Video Music Awards, MTV

Impressions: 277,430,462

Interruption Rate: 2.32%

Attention Index: 113 (13% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $1,353,061

Out-of-network Est. Spend: $0.00

2) Alex vs America, Food Network

Impressions: 179,024,164

Interruption Rate: 2.14%

Attention Index: 104 (4% fewer interruptions than avg.)

Imp. Types: National 98%, Local 0%, VOD/OTT 2%

In-network Value: $664,760

Out-of-network Est. Spend: $124,718

3)  Good Bones, HGTV

Impressions: 153,923,774

Interruption Rate: 1.30%

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 98%, Local 0%, VOD/OTT 2%

In-network Value: $364,899

Out-of-network Est. Spend: $178,885

4) Chesapeake Shores, Hallmark Channel

Impressions: 151,973,687

Interruption Rate: 3.27%

Attention Index: 132 (32% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $859,235

Out-of-network Est. Spend: $0.00

5) Big Bad Budget Battle, Food Network

Impressions: 151,011,235

Interruption Rate: 1.79%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $424,202

Out-of-network Est. Spend: $154,228

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact mediapartnerships@ispot.tv.

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast). ■

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through Sept. 19.

An NBC promo for new fall drama Ordinary Joe is No. 1.

The rest of our top five is dominated by Fox, which for the second week in a row occupies three positions: second place for new musical comedy-drama The Big Leap, fourth for the return of first-responder drama 9-1-1, and fifth for new family drama ​​Our Kind of People.

ABC rounds out the ranking with a spot promoting its reboot of The Wonder Years in third place.

Notably, The Big Leap spot has this week’s highest iSpot Attention Index (127), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Also Read: Fall 2021 Premiere Dates

1) Ordinary Joe, NBC

Impressions: 515,176,164

Interruption Rate: 1.67%

Attention Index: 101 (1% fewer interruptions than avg.)

Imp. Types: National 94%, Local 5%, VOD/OTT 1%

In-network Value: $4,307,051

Out-of-network Est. Spend: $1,612,006

2) The Big Leap, Fox

Impressions: 396,238,627

Interruption Rate: 1.24%

Attention Index: 127 (27% fewer interruptions than avg.)

Imp. Types: National 89%, Local 9%, VOD/OTT 2%

In-network Value: $2,840,932

Out-of-network Est. Spend: $1,833,501

3) The Wonder Years, ABC

Impressions: 395,246,155

Interruption Rate: 1.52%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $2,611,604

Out-of-network Est. Spend: $1,090,561

4) 9-1-1, Fox

Impressions: 379,792,709

Interruption Rate: 1.05%

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 92%, Local 7%, VOD/OTT 1%

In-network Value: $1,110,111

Out-of-network Est. Spend: $1,417,817

5) Our Kind of People, Fox

Impressions: 330,830,008

Interruption Rate: 1.18%

Attention Index: 99 (1% more interruptions than avg.)

Imp. Types: National 93%, Local 5%, VOD/OTT 2%

In-network Value: $1,463,633

Out-of-network Est. Spend: $1,728,954

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through Sept. 12.

An MTV promo for the 2021 MTV Video Music Awards tops our ranking. This marks the third week in a row at No. 1 for the TV tentpole, which aired on Sunday.

The rest of our top five is dominated by Fox, which hypes new drama ​​Our Kind of People in second place, the new season of 9-1-1 in fourth, and new musical comedy-drama The Big Leap in fifth. NBC rounds out the ranking with a promo for new drama Ordinary Joe in third.

Notably, the 9-1-1 spot has this week’s highest iSpot Attention Index (137), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2021 MTV Video Music Awards, MTV

Impressions: 500,877,907

Interruption Rate: 2.55%

Attention Index: 112 (12% fewer interruptions than avg.)

Imp. Types: National 92%, Local 6%, VOD/OTT 2%

In-network Value: $3,391,820

Out-of-network Est. Spend: $482,961

2) Our Kind of People, Fox

Impressions: 292,271,251

Interruption Rate: 1.02%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $2,187,444

Out-of-network Est. Spend: $1,477,059

3) Ordinary Joe, NBC

Impressions: 282,388,950

Interruption Rate: 1.74%

Attention Index: 83 (17% more interruptions than avg.)

Imp. Types: National 95%, Local 3%, VOD/OTT 2%

In-network Value: $4,863,832

Out-of-network Est. Spend: $115,685

4) 9-1-1, Fox

Impressions: 263,729,100

Interruption Rate: 1.09%

Attention Index: 137 (37% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $741,929

Out-of-network Est. Spend: $1,134,010

5) The Big Leap, Fox

Impressions: 261,703,260

Interruption Rate: 1.08%

Attention Index: 116 (16% fewer interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $1,307,511

Out-of-network Est. Spend: $1,303,174

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through Sept. 5.

An MTV promo for the 2021 MTV Video Music Awards — set to air Sunday, Sept. 12 — is No. 1. This marks the second week in a row in the top spot for the venerable tentpole show.

The rest of our top five is evenly split between cable networks and traditional broadcasters. HGTV builds excitement for Help! I Wrecked My House in second place, and FX hypes American Crime Story: Impeachment in third. Meanwhile, Fox dials up excitement for the season premiere of 9-1-1 in fourth, and ABC previews its reboot of The Wonder Years, featuring narration by Don Cheadle, in fifth.

Notably, the 9-1-1 spot has this week’s highest iSpot Attention Index (114), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2021 MTV Video Music Awards, MTV

Impressions: 360,989,192

Interruption Rate: 2.79%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $1,189,769

Out-of-network Est. Spend: $229,439

2) Help! I Wrecked My House, HGTV

Impressions: 319,023,054

Interruption Rate: 1.04%

Attention Index: 110 (10% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $977,195

Out-of-network Est. Spend: $276,763

3) American Crime Story: Impeachment, FX

Impressions: 252,335,815

Interruption Rate: 1.98%

Attention Index: 93 (7% more interruptions than avg.)

Imp. Types: National 84%, Local 14%, VOD/OTT 2%

In-network Value: $755,616

Out-of-network Est. Spend: $498,650

4) 9-1-1, Fox

Impressions: 229,683,928

Interruption Rate: 0.97%

Attention Index: 114 (14% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $248,0927

Out-of-network Est. Spend: $1,107,786

5) The Wonder Years, ABC

Impressions: 226,718,378

Interruption Rate: 1.87%

Attention Index: 88 (12% more interruptions than avg.)

Imp. Types: National 92%, Local 7%, VOD/OTT 1%

In-network Value: $1,304,260

Out-of-network Est. Spend: $0.00

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through Aug. 29.

An MTV promo for the 2021 MTV Video Music Awards — set to air Sunday, Sept. 12 — tops our ranking.

For the second week in a row, cable networks make a clean sweep, crowding traditional broadcasters out of the top five. TLC hypes 90 Day Fiancé: The Other Way in second place, Hallmark Channel serves up a slice of Sweet Pecan Summer in third, HGTV builds excitement for Cheap Old Houses in fourth, and Discovery closes out the ranking with a plug for Gold Rush: Winter’s Fortune in fifth.

Notably, the TLC spot has this week’s highest iSpot Attention Index (111), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2021 MTV Video Music Awards, MTV

Impressions: 250,265,546

Interruption Rate: 3.02=3%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $927,062

Out-of-network Est. Spend: $11,794

2) 90 Day Fiancé: The Other Way, TLC

Impressions: 171,483,285

Interruption Rate: 1.21%

Attention Index: 111 (11% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $475,137

Out-of-network Est. Spend: $126,657

3) Sweet Pecan Summer, Hallmark Channel

Impressions: 158,253,452

Interruption Rate: 6.28%

Attention Index: 98 (2% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $793,976

Out-of-network Est. Spend: $0.00

4) Cheap Old Houses, HGTV

Impressions: 151,754,767

Interruption Rate: 1.29%

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $459,741

Out-of-network Est. Spend: $0.00

5) Gold Rush: Winter's Fortune, Discovery

Impressions: 145,565,868

Interruption Rate: 1.45%

Attention Index: 94 (6% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $284,440

Out-of-network Est. Spend: $207,054

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the 7-day period through Aug. 22.

An AMC promo for the return of The Walking Dead tops our Promo Mojo ranker for the week ended Aug. 22.

Four other cable networks join AMC in crowding traditional broadcasters out of the top five: MTV hypes the 2021 MTV Video Music Awards in second place, HGTV builds excitement for Cheap Old Houses in third, Hallmark Movies & Mysteries promotes Aurora Teagarden Mysteries: Honeymoon, Honeymurder in fourth, and Food Network whets viewers’ appetites for the Kal Penn-hosted Money Hungry in fifth.

Notably, the MTV spot has this week’s highest iSpot Attention Index (108), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) The Walking Dead, AMC

Impressions: 218,894,864

Interruption Rate: 3.07%

Attention Index: 89 (1q% more interruptions than avg.)

Imp. Types: National 88%, Local 11%, VOD/OTT 1%

In-network Value: $495,015

Out-of-network Est. Spend: $636,900

2)  2021 MTV Video Music Awards, MTV

Impressions: 200,197,954

Interruption Rate: 3.05%

Attention Index: 108 (8% fewer interruptions than avg.)

Imp. Types: National 98%, Local 2%, VOD/OTT 0%

In-network Value: $895,682

Out-of-network Est. Spend: $11,130

3) Cheap Old Houses, HGTV

Impressions: 175,180,680

Interruption Rate: 1.57%

Attention Index: 95 (5% more interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $621,732

Out-of-network Est. Spend: $0.00

4) Aurora Teagarden Mysteries: Honeymoon, Honeymurder, Hallmark Movies & Mysteries

Impressions: 168,353,186

Interruption Rate: 4.24%

Attention Index: 103 (3% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $826,940

Out-of-network Est. Spend: $2,809

5) Money Hungry, Food Network

Impressions: 156,100,867

Interruption Rate: 1.77%

Attention Index: 82 (18% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $485,936

Out-of-network Est. Spend: $101,899

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through Aug. 30.

On the strength of 947 million TV ad impressions, an MTV promo for the 2020 Video Music Awards is No. 1 for the second week in a row.

Two traditional broadcasters make our cut, with NBC drumming up excitement for new medical drama Transplant in second place and CBS hyping the return of Love Island in fifth, while in third place Discovery and its siblings — including HGTV, Food Network, OWN and Investigation Discovery — promote a range of lifestyle programming (“Whatever you’re into, it’s on the Discovery family of networks,” an announcer says). ID also takes fourth place to promote The 93 Victims of Samuel Little.

Related: MTV's VMAs Most Social TV Event Since Super Bowl

Notably, the Discovery family spot has the highest iSpot Attention Score (95.60) in our ranking, meaning viewers were on average more likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2020 MTV Video Music Awards, MTV

Impressions: 947,031,800

Attention Score: 88.41

Attention Index: 60 (40% more interruptions than avg.)

Imp. Types: National 91%, Local 8%, VOD/OTT 1%

In-network Value: $10,256,487

Out-of-network Est. Spend: $1,104,034

2) Transplant, NBC

Impressions: 261,878,180

Attention Score: 85.71

Attention Index: 48 (52% more interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $2,626,899

Out-of-network Est. Spend: $1,347,641

3) Discovery family of networks, Discovery Inc.

Impressions: 258,136,474

Attention Score: 95.60

Attention Index: 136 (36% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $1,184,254

Out-of-network Est. Spend: $0.00

4) The 93 Victims of Samuel Little, Investigation Discovery

Impressions: 189,762,913

Attention Score: 94.57

Attention Index: 121 (21% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $627,733

Out-of-network Est. Spend: $6,540

5) Love Island, CBS

Impressions: 186,038,139

Attention Score: 93.27

Attention Index: 102 (2% fewer interruptions than avg.)

Imp. Types: National 84%, Local 14%, VOD/OTT 2%

In-network Value: $1,836,522

Out-of-network Est. Spend: $473,223

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 21).

On the strength of 400.8 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama Yellowstone is number one.

Cable networks once again dominate our ranking, with Paramount joined by Nickelodeon, which promotes a Loud House/The Casagrandes marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; CNN, with its continuing “Facts First” campaign; and HGTV, which hypes its new series Design at Your Door. 

Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Yellowstone, Paramount Network

Impressions: 400,834,587

Attention Score: 90.37

Attention Index: 61 (39% more interruptions than avg.)

Imp. Types: National 88%, Local 10%, VOD/OTT 2%

In-network Value: $2,786,534

Out-of-network Est. Spend: $1,862,304

2)  The Casagrandes | The Loud House, Nickelodeon

Impressions: 194,084,113

Attention Score: 96.92

Attention Index: 148 (48% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $8,154,589

Out-of-network Est. Spend: $8,591

3) Black Lives Matter, Disney Channel

Impressions: 187,809,450

Attention Score: 95.81

Attention Index: 129 (29% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $1,498,207

Out-of-network Est. Spend: $0.00

4) Facts First, CNN

Impressions: 163,355,103

Attention Score: 96.54

Attention Index: 141 (41% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $541,288

Out-of-network Est. Spend: $0.00

5) Design at Your Door, HGTV

Impressions: 161,075,572

Attention Score: 96.08

Attention Index: 133 (33% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,012,996

Out-of-network Est. Spend: $0.00

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 21).

On the strength of 400.8 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama Yellowstone is number one.

Cable networks once again dominate our ranking, with Paramount joined by Nickelodeon, which promotes a Loud House/The Casagrandes marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; CNN, with its continuing “Facts First” campaign; and HGTV, which hypes its new series Design at Your Door. 

Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Yellowstone, Paramount Network

Impressions: 400,834,587

Attention Score: 90.37

Attention Index: 61 (39% more interruptions than avg.)

Imp. Types: National 88%, Local 10%, VOD/OTT 2%

In-network Value: $2,786,534

Out-of-network Est. Spend: $1,862,304

2)  The Casagrandes | The Loud House, Nickelodeon

Impressions: 194,084,113

Attention Score: 96.92

Attention Index: 148 (48% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $8,154,589

Out-of-network Est. Spend: $8,591

3) Black Lives Matter, Disney Channel

Impressions: 187,809,450

Attention Score: 95.81

Attention Index: 129 (29% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $1,498,207

Out-of-network Est. Spend: $0.00

4) Facts First, CNN

Impressions: 163,355,103

Attention Score: 96.54

Attention Index: 141 (41% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $541,288

Out-of-network Est. Spend: $0.00

5) Design at Your Door, HGTV

Impressions: 161,075,572

Attention Score: 96.08

Attention Index: 133 (33% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,012,996

Out-of-network Est. Spend: $0.00

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through Aug. 23.

On the strength of 549.1 million TV ad impressions, MTV’s promo for the 2020 Video Music Awards is No. 1. 

In second place, CBS says “it’s time to escape” to Love Island, while in third, Discovery and its siblings — including HGTV, Food Network, OWN and TLC — promote a variety of escapist programming (“Whatever you’re into, it’s on the Discovery family of networks,” an announcer says). Discovery also takes fourth place to promote new show Dodgeball Thunderdome, while Freeform gives some love to its “limited series event” Love in the Time of Corona in fifth.

Notably, the Dodgeball Thunderdome promo has the highest iSpot Attention Score (95.91) in our ranking, meaning viewers were on average more likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) 2020 Video Music Awards, MTV

Impressions: 549,093,853

Attention Score: 88.82

Attention Index: 57 (43% more interruptions than avg.)

Imp. Types: National 93%, Local 6%, VOD/OTT 1%

In-network Value: $6,164,836

Out-of-network Est. Spend: $156,908

2) Love Island, CBS

Impressions: 259,274,855

Attention Score: 92.63

Attention Index: 87 (13% more interruptions than avg.)

Imp. Types: National 90%, Local 8%, VOD/OTT 2%

In-network Value: $3,112,891

Out-of-network Est. Spend: $593,819

3) Discovery family of networks, Discovery Inc.

Impressions: 253,306,857

Attention Score: 95.80

Attention Index: 135 (35% fewer interruptions than avg.)

Imp. Types: National 96%, Local 2%, VOD/OTT 2%

In-network Value: $1,260,461

Out-of-network Est. Spend: $0.00

4) Dodgeball Thunderdome, Discovery

Impressions: 222,359,899

Attention Score: 95.91

Attention Index: 136 (36% fewer interruptions than avg.)

Imp. Types: National 89%, Local 10%, VOD/OTT 1%

In-network Value: $1,467,624

Out-of-network Est. Spend: $167,964

5) Love in the Time of Corona, Freeform

Impressions: 204,741,922

Attention Score: 95.53

Attention Index: 130 (30% fewer interruptions than avg.)

Imp. Types: National 95%, Local 4%, VOD/OTT 1%

In-network Value: $3,046,310

Out-of-network Est. Spend: $293,227

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 21).

On the strength of 400.8 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama Yellowstone is number one.

Cable networks once again dominate our ranking, with Paramount joined by Nickelodeon, which promotes a Loud House/The Casagrandes marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; CNN, with its continuing “Facts First” campaign; and HGTV, which hypes its new series Design at Your Door. 

Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Yellowstone, Paramount Network

Impressions: 400,834,587

Attention Score: 90.37

Attention Index: 61 (39% more interruptions than avg.)

Imp. Types: National 88%, Local 10%, VOD/OTT 2%

In-network Value: $2,786,534

Out-of-network Est. Spend: $1,862,304

2)  The Casagrandes | The Loud House, Nickelodeon

Impressions: 194,084,113

Attention Score: 96.92

Attention Index: 148 (48% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $8,154,589

Out-of-network Est. Spend: $8,591

3) Black Lives Matter, Disney Channel

Impressions: 187,809,450

Attention Score: 95.81

Attention Index: 129 (29% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $1,498,207

Out-of-network Est. Spend: $0.00

4) Facts First, CNN

Impressions: 163,355,103

Attention Score: 96.54

Attention Index: 141 (41% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $541,288

Out-of-network Est. Spend: $0.00

5) Design at Your Door, HGTV

Impressions: 161,075,572

Attention Score: 96.08

Attention Index: 133 (33% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,012,996

Out-of-network Est. Spend: $0.00

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 21).

On the strength of 400.8 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama Yellowstone is number one.

Cable networks once again dominate our ranking, with Paramount joined by Nickelodeon, which promotes a Loud House/The Casagrandes marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; CNN, with its continuing “Facts First” campaign; and HGTV, which hypes its new series Design at Your Door. 

Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Yellowstone, Paramount Network

Impressions: 400,834,587

Attention Score: 90.37

Attention Index: 61 (39% more interruptions than avg.)

Imp. Types: National 88%, Local 10%, VOD/OTT 2%

In-network Value: $2,786,534

Out-of-network Est. Spend: $1,862,304

2)  The Casagrandes | The Loud House, Nickelodeon

Impressions: 194,084,113

Attention Score: 96.92

Attention Index: 148 (48% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $8,154,589

Out-of-network Est. Spend: $8,591

3) Black Lives Matter, Disney Channel

Impressions: 187,809,450

Attention Score: 95.81

Attention Index: 129 (29% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $1,498,207

Out-of-network Est. Spend: $0.00

4) Facts First, CNN

Impressions: 163,355,103

Attention Score: 96.54

Attention Index: 141 (41% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $541,288

Out-of-network Est. Spend: $0.00

5) Design at Your Door, HGTV

Impressions: 161,075,572

Attention Score: 96.08

Attention Index: 133 (33% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,012,996

Out-of-network Est. Spend: $0.00

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through Aug. 16.

On the strength of 477.2 million TV ad impressions, a Discovery promo for Shark Week is No. 1 for the second week in a row. The network also takes third place to promote new show Dodgeball Thunderdome, while in fourth place Discovery and its sister networks — including HGTV, Food Network, OWN and TLC — get some love (“Whatever you’re into, it’s on the Discovery family of networks,” an announcer says).

Rounding out the ranking: MTV, which plugs the 2020 MTV Video Music Awards in second place, and TLC, which hypes new reality series Darcey & Stacey in fifth.

Notably, the Dodgeball Thunderdome spot has the highest iSpot Attention Score (96.07) in our ranking, meaning viewers were on average more likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Shark Week, Discovery

Impressions: 477,248,256

Attention Score: 94.20

Attention Index: 109 (9% fewer interruptions than avg.)

Imp. Types: National 96%, Local 3%, VOD/OTT 1%

In-network Value: $2,340,634

Out-of-network Est. Spend: $234,813

2) 2020 MTV Video Music Awards, MTV

Impressions: 283,794,681

Attention Score: 93.44

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 82%, Local 17%, VOD/OTT 1%

In-network Value: $2,653,250

Out-of-network Est. Spend: $0.00

3) Dodgeball Thunderdome, Discovery

Impressions: 229,382,252

Attention Score: 96.07

Attention Index: 138 (38% fewer interruptions than avg.)

Imp. Types: National 97%, Local 2%, VOD/OTT 1%

In-network Value: $1,577,538

Out-of-network Est. Spend: $114,639

4) Discovery family of networks, Discovery Inc.

Impressions: 216,307,984

Attention Score: 95.83

Attention Index: 135 (35% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $885,004

Out-of-network Est. Spend: $0.00

5) Darcey & Stacey, TLC

Impressions: 210,121,749

Attention Score: 93.39

Attention Index: 96 (4% more interruptions than avg.)

Imp. Types: National 84%, Local 15%, VOD/OTT 1%

In-network Value: $694,031

Out-of-network Est. Spend: $335,664

*Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands*

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.

Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index - Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-network Value - Estimated media value of in-network promos.

Out-of-network Spend - The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local - A promo that was aired during a local ad break slot.

VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)

OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 21).

On the strength of 400.8 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama Yellowstone is number one.

Cable networks once again dominate our ranking, with Paramount joined by Nickelodeon, which promotes a Loud House/The Casagrandes marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; CNN, with its continuing “Facts First” campaign; and HGTV, which hypes its new series Design at Your Door. 

Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Yellowstone, Paramount Network

Impressions: 400,834,587

Attention Score: 90.37

Attention Index: 61 (39% more interruptions than avg.)

Imp. Types: National 88%, Local 10%, VOD/OTT 2%

In-network Value: $2,786,534

Out-of-network Est. Spend: $1,862,304

2)  The Casagrandes | The Loud House, Nickelodeon

Impressions: 194,084,113

Attention Score: 96.92

Attention Index: 148 (48% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $8,154,589

Out-of-network Est. Spend: $8,591

3) Black Lives Matter, Disney Channel

Impressions: 187,809,450

Attention Score: 95.81

Attention Index: 129 (29% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $1,498,207

Out-of-network Est. Spend: $0.00

4) Facts First, CNN

Impressions: 163,355,103

Attention Score: 96.54

Attention Index: 141 (41% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $541,288

Out-of-network Est. Spend: $0.00

5) Design at Your Door, HGTV

Impressions: 161,075,572

Attention Score: 96.08

Attention Index: 133 (33% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,012,996

Out-of-network Est. Spend: $0.00

B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. This is the programming the networks have been promoting most heavily to drive tune-in (our data covers the seven-day period through June 21).

On the strength of 400.8 million TV ad impressions, a promo for Paramount Network’s Kevin Costner-led drama Yellowstone is number one.

Cable networks once again dominate our ranking, with Paramount joined by Nickelodeon, which promotes a Loud House/The Casagrandes marathon; Disney Channel, which declares that “We stand for humanity” in a spot that calls attention to its support of Black Lives Matter; CNN, with its continuing “Facts First” campaign; and HGTV, which hypes its new series Design at Your Door. 

Notably, the Nick spot has the highest iSpot Attention Index (148) in our ranking, getting 48% fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

1) Yellowstone, Paramount Network

Impressions: 400,834,587

Attention Score: 90.37

Attention Index: 61 (39% more interruptions than avg.)

Imp. Types: National 88%, Local 10%, VOD/OTT 2%

In-network Value: $2,786,534

Out-of-network Est. Spend: $1,862,304

2)  The Casagrandes | The Loud House, Nickelodeon

Impressions: 194,084,113

Attention Score: 96.92

Attention Index: 148 (48% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $8,154,589

Out-of-network Est. Spend: $8,591

3) Black Lives Matter, Disney Channel

Impressions: 187,809,450

Attention Score: 95.81

Attention Index: 129 (29% fewer interruptions than avg.)

Imp. Types: National 97%, Local 1%, VOD/OTT 2%

In-network Value: $1,498,207

Out-of-network Est. Spend: $0.00

4) Facts First, CNN

Impressions: 163,355,103

Attention Score: 96.54

Attention Index: 141 (41% fewer interruptions than avg.)

Imp. Types: National 98%, Local 1%, VOD/OTT 1%

In-network Value: $541,288

Out-of-network Est. Spend: $0.00

5) Design at Your Door, HGTV

Impressions: 161,075,572

Attention Score: 96.08

Attention Index: 133 (33% fewer interruptions than avg.)

Imp. Types: National 100%, Local 0%, VOD/OTT 0%

In-network Value: $1,012,996

Out-of-network Est. Spend: $0.00

Comedian Sebastian Maniscalco was named host of MTV’s Video Music Awards.

The VMAs will appear live on Aug. 26 from the Prudential Center in Newark, N.J.

The announcement was made Tuesday on The Tonight Show.

Maniscalco has a comedy special on Netflix and his book Stay Hungry was a best seller. He’s also appeared in movies including Green Book and the upcoming The Irishman.

“We’re thrilled to have the incredibly talented Sebastian Maniscalco as this year’s VMA host,” said Bruce Gillmer, MTV VMAs’ executive producer, global head of music and talent, Viacom and co-brand head, MTV International. “Sebastian is on fire right now and his comedic spin on relatable topics will make this year’s show truly unforgettable.”

This year’s VMAs are sponsored by Extra Refreshers, Pepsi, Taco Bell and Toyota Corolla.

MTV will bring back its classic reality series The Hills in 2019 after a nine-year hiatus, the network announced Monday at its MTV Video Music Awards telecast.

The Hills: New Beginnings will reunite original cast members, alongside their children and friends, and follow their personal and professional lives while living in Los Angeles, according to MTV officials.

The Hills, a spinoff of the network’s Laguna Beach: The Real Orange County, initially aired from 2006 to 2010. The series reboot will be produced by MTV and Evolution Media, according to the network. 

Hip Hop artist Cardi B scored the most MTV Video Music Awards nominations in a very crowded field of contenders, according to network officials.

Cardi B garnered 10 VMA nods to top the eight nominations generated by The Carters (the husband-wife duo of Beyonce and Jay-Z) and seven recognitions for hip hop artists Childish Gambino and Drake, according to MTV.

The MTV VMA’s will air live Aug. 20 from Radio city Music Hall across MTV’s global network of channels.

“It has already been a monumental year in music, and this year’s VMAs will take things to a whole new level,” said Bruce Gillmer, Head of Music and Music Talent, Global Entertainment Group for Viacom in a statement. “The extraordinary group of nominees have amazed us with their talent and inspired us with their creativity – and when you get them together for one night, anything is possible.”

The MTV Video Music Awards nominations are as follows:

Video of the Year

Ariana Grande – “No Tears Left to Cry” – Republic Records

Bruno Mars ft. Cardi B – “Finesse (Remix)” – Atlantic Records

Camila Cabello ft. Young Thug – “Havana” – Syco Music/Epic Records

The Carters – “APES**T” – Roc Nation/Parkwood Entertainment

Childish Gambino – “This Is America” – mcDJ / RCA Records

Drake – “God's Plan” – YMCMB/Cash Money/Republic Records

Artist of the Year

Ariana Grande – Republic Records

Bruno Mars – Atlantic Records

Camila Cabello – Syco Music/Epic Records

Cardi B – Atlantic Records

Drake – YMCMB/Cash Money/Republic Records

Post Malone – Republic Records

Song Of The Year 

Bruno Mars ft. Cardi B – “Finesse (Remix)” – Atlantic Records

Camila Cabello ft. Young Thug – “Havana” – Syco Music/Epic Records

Drake – “God's Plan” – YMCMB/Cash Money/Republic Records

Dua Lipa – “New Rules” – Warner Bros. Records

Ed Sheeran – “Perfect” – Atlantic Records

Post Malone ft. 21 Savage – “rockstar” – Republic Records

Best New Artist

Bazzi – iamcosmic/Atlantic Records

Cardi B – Atlantic Records

Chloe x Halle – Parkwood Entertainment/Columbia Records

Hayley Kiyoko – Atlantic Records

Lil Pump – Warner Bros. Records

Lil Uzi Vert – Atlantic Records

Best Collaboration 

Bebe Rexha ft. Florida Georgia Line – “Meant to Be” – Warner Bros. Records

Bruno Mars ft. Cardi B – “Finesse (Remix)” – Atlantic Records

The Carters – “APES**T” – Roc Nation/Parkwood Entertainment

Jennifer Lopez ft. DJ Khaled & Cardi B – “Dinero” – Epic Records/Nuyorican Productions

Logic ft. Alessia Cara & Khalid – “1-800-273-8255” – Def Jam Recordings

N.E.R.D & Rihanna – “Lemon” – i am OTHER/Columbia Records

Push Artist Of The Year 

JULY 2018 – Chloe x Halle – Parkwood Entertainment/Columbia Records

JUNE 2018 – Sigrid – Island Records

MAY 2018 – Lil Xan – Columbia Records

APRIL 2018 – Hayley Kiyoko – Atlantic Records

MARCH 2018 – Jessie Reyez – Island Records

FEBRUARY 2018 – Tee Grizzley – 300 Entertainment

JANUARY 2018 – Bishop Briggs – Island Records

DECEMBER 2017 – Grace VanderWaal – Syco Music/Columbia Records

NOVEMBER 2017 – Why Don’t We – Atlantic Records

OCTOBER 2017 – PRETTYMUCH – Syco Music/Columbia Records

SEPTEMBER 2017 – SZA – TDE/Aftermath/Interscope Records

AUGUST 2017 – Kacy Hill – Def Jam Recordings

JULY 2017 – Khalid – RCA Records

JUNE 2017 – Kyle – Atlantic Records

MAY 2017 – Noah Cyrus – Republic Records

Best Pop

Ariana Grande – “No Tears Left to Cry” – Republic Records

Camila Cabello ft. Young Thug – “Havana” – Syco Music/Epic Records

Demi Lovato – “Sorry Not Sorry” – Island Records

Ed Sheeran – “Perfect” – Atlantic Records

P!nk – “What About Us” – RCA Records

Shawn Mendes – “In My Blood” – Island Records

Best Hip Hop 

Cardi B ft. 21 Savage – “Bartier Cardi” – KSR/Atlantic Records

The Carters – “APES**T” – Roc Nation/Parkwood Entertainment

Drake – “God's Plan” – YMCMB/Cash Money/Republic Records

J. Cole – “ATM” – Dreamville/Roc Nation/Interscope Records

Migos ft. Drake – “Walk It Talk It” – Quality Control/Capitol Records

Nicki Minaj – “Chun-Li” – Young Money/Cash Money Records

Best Latin 

Daddy Yankee – “Dura” – El Cartel Records/UMLE

J Balvin, Willy William – “Mi Gente” – UMLE/Republic Records

Jennifer Lopez ft. DJ Khaled & Cardi B – “Dinero” – Epic Records/Nuyorican Productions

Luis Fonsi, Demi Lovato – “Échame La Culpa” – UMLE/Republic/Island/Universal Music Latino

Maluma – “Felices los 4” – Sony Music Entertainment US Latin

Shakira ft. Maluma – “Chantaje” – Sony Music Entertainment US Latin

Best Dance 

Avicii ft. Rita Ora – “Lonely Together” – Geffen Records

Calvin Harris & Dua Lipa – “One Kiss” – Columbia Records

The Chainsmokers – “Everybody Hates Me” – Disruptor Records/Columbia Records

David Guetta & Sia – “Flames” – Atlantic Records

Marshmello ft. Khalid – “Silence” – RCA Records/Ultra Records

Zedd & Liam Payne – “Get Low (Street Video)” – Interscope Records

Best Rock

Fall Out Boy – “Champion” – Island Records

Foo Fighters – “The Sky Is A Neighborhood” – RCA Records

Imagine Dragons – “Whatever It Takes” – KIDinaKORNER/Interscope Records

Linkin Park – “One More Light” – Warner Bros. Records

Panic! At The Disco – “Say Amen (Saturday Night)” – Fueled By Ramen/Atlantic Records

Thirty Seconds to Mars – “Walk On Water” – Interscope Records

Video With A Message 

Childish Gambino – “This Is America” – mcDJ / RCA Records

Dej Loaf and Leon Bridges – “Liberated” – Columbia Records

Drake – ‘God’s Plan” – YMCMB/Cash Money/Republic Records

Janelle Monáe – “PYNK” – Bad Boy Records/Atlantic Records

Jessie Reyez – “Gatekeeper” – Island Records

Logic ft. Alessia Cara & Khalid – “1-800-273-8255” – Def Jam Recordings

Best Cinematography

Alessia Cara – “Growing Pains” – Def Jam Recordings – Cinematography by Pau Castejón

Ariana Grande – “No Tears Left to Cry” – Republic Records – Cinematography by Scott Cunningham

The Carters – “APES**T” – Roc Nation/Parkwood Entertainment – Cinematography by Benoit Debie

Childish Gambino – “This Is America” – mcDJ / RCA Records – Cinematography by Larkin Seiple

Eminem ft. Ed Sheeran – “River” – Shady/Aftermath/Interscope Records – Cinematography by Frank Mobilio & Patrick Meller

Shawn Mendes – “In My Blood” – Island Records – Cinematography by Jonathan Sela

Best Direction

The Carters – “APES**T” – Roc Nation/Parkwood Entertainment – Directed by Ricky Saix

Childish Gambino – “This Is America” – mcDJ / RCA Records – Directed by Hiro Murai

Drake – “God's Plan” – YMCMB/Cash Money/Republic Records – Directed by Karena Evans

Ed Sheeran – “Perfect” – Atlantic Records – Directed by Jason Koenig

Justin Timberlake ft. Chris Stapleton – “Say Something” – RCA Records – Directed by Arturo Perez Jr.

Shawn Mendes – “In My Blood” – Island Records – Directed by Jay Martin

Best Art Direction

The Carters – “APES**T” – Roc Nation/Parkwood Entertainment – Art Direction by Jan Houlevigue

Childish Gambino – “This Is America” – mcDJ / RCA Records – Art Direction by Jason Kisvarday

J. Cole – “ATM” – Dreamville/Roc Nation/Interscope Records – Art Direction by Miles Mullin

Janelle Monáe – “Make Me Feel” – Bad Boy Records/Atlantic Records – Art Direction by Pepper Nguyen

SZA – “The Weekend” – TDE/RCA Records – Art Direction by SZA and Solange

Taylor Swift – “Look What You Made Me Do” – Big Machine Records – Art Direction by Brett Hess

Best Visual Effects

Ariana Grande – “No Tears Left to Cry” – Republic Records – Visual Effects by Vidal and Loris Paillier for Buf

Avicii ft. Rita Ora – “Lonely Together” – Geffen Records – Visual Effects by KPP

Eminem ft. Beyoncé – “Walk On Water” – Shady/Aftermath/Interscope Records – Visual Effects Supervisor Rich Lee for Drive Studios

Kendrick Lamar & SZA – “All The Stars” – TDE/Aftermath/Interscope Records – Visual Effects by Loris Paillier for BUF Paris

Maroon 5 – “Wait” – 222/Interscope Records – Visual Effects by TIMBER

Taylor Swift – “Look What You Made Me Do” – Big Machine Records – Visual Effects by Ingenuity Studios

Best Choreography

Bruno Mars ft. Cardi B – “Finesse (Remix)” – Atlantic Records – Choreography by Phil Tayag & Bruno Mars

Camila Cabello ft. Young Thug – “Havana” – Syco Music/Epic Records – Choreography by Calvit Hodge and Sara Bivens

The Carters – “APES**T” – Roc Nation/Parkwood Entertainment – Choreography by Sidi Larbi Cherkaoui and Jaquel Knight

Childish Gambino – “This Is America” – mcDJ / RCA Records – Choreography by Sherrie Silver

Dua Lipa – “IDGAF” – Warner Bros. Records – Choreography by Marion Motin

Justin Timberlake – “Filthy” – RCA Records – Choreography by Marty Kudelka, AJ Harpold, Tracy Phillips, and Ivan Koumaev

Best Editing 

Bruno Mars ft. Cardi B – “Finesse (Remix)” – Atlantic Records – Editing by Jacquelyn London

The Carters – “APES**T” – Roc Nation/Parkwood Entertainment – Taylor Ward and Sam Ostrove

Childish Gambino – “This Is America” – mcDJ / RCA Records – Editing by Ernie Gilbert

Janelle Monáe – “Make Me Feel” – Bad Boy Records/Atlantic Records – Editing by Deji Laray

N.E.R.D & Rihanna – “Lemon” – i am OTHER/Columbia Records – Editing by Taylor Ward

Taylor Swift – “Look What You Made Me Do” – Big Machine Records – Editing by Chancler Haynes for Cosmo

MTV’s Video Music Awards special Sunday was a big hit on social media, but not so much on linear TV.

The annual music-fest drew 6.5 million viewers across its 11-network simulcast according, down from 9.8 million viewers last year, according to Nielsen Fast Nationals ratings

The event, which featured musical performances from Beyonce, Rihanna, and Britney Spears, did hit a chord with fans on social media, attracting 62.8 million video streams last night, up 70% from 36.8 million during last year’s show, according to MTV.

RELATED: MTV's Michael Klein looks to get the network back into the groove

On Facebook alone, the event drew 45.8 million streams on the social media site, well above the 4.4 million streams generated from last year’s show, according to MTV.

MTV VIDEO MUSIC AWARDS WINNERS

VIDEO OF THE YEAR

BEYONCÉ – “Formation”

Director: Melina Matsoukas

MICHAEL JACKSON VIDEO VANGUARD AWARD

Rihanna

BEST FEMALE VIDEO

BEYONCÉ – “Hold Up”

Director: Jonas Åkerlund, Beyoncé Knowles Carter

BEST MALE VIDEO

Calvin Harris ft. Rihanna – “This Is What You Came For”

Director: Emil Nava

BEST COLLABORATION

Fifth Harmony ft. Ty Dolla $ign – “Work From Home”

Director: Director X

BEST HIP HOP VIDEO

Drake – “Hotline Bling”

Director: Director X

BEST POP VIDEO

BEYONCÉ – “Formation”

Director: Melina Matsoukas

BEST ROCK VIDEO

twenty one pilots – “Heathens”

Director: Andrew Donoho

BEST ELECTRONIC VIDEO

Calvin Harris & Disciples – “How Deep Is Your Love”

Director: Emil Nava

BREAKTHROUGH LONG-FORM VIDEO

BEYONCÉ – Lemonade

BEST NEW ARTIST

Presented by Taco Bell®

DNCE

SONG OF SUMMER

Presented by Verizon

Fifth Harmony featuring Fetty Wap – “All In My Head (Flex)”

PROFESSIONAL CATEGORIES

Presented by Orbit® Gum

BEST ART DIRECTION

David Bowie – “Blackstar”

Production Designer: Jan Houllevigue

BEST CHOREOGRAPHY

BEYONCÉ – “Formation”

Choreographer: Chris Grant, JaQuel Knight, Dana Foglia

BEST DIRECTION

BEYONCÉ – “Formation”

Director: Melina Matsoukas

BEST CINEMATOGRAPHY

BEYONCÉ – “Formation”

Cinematographer: Malik Sayeed

BEST EDITING

BEYONCÉ – “Formation”

Editor: Jeff Selis

BEST VISUAL EFFECTS

Coldplay – “Up&Up”

VFX Editor: Vania Heymann