MTV will rebrand VH1 Classic into an MTV Classic channel that will feature vintage MTV programming from the 1990s, the network said Thursday.

VH1 Classic’s rock-themed music videos and live concert programming will be replaced by MTV Classic on Aug. 1 – 35 years to the day that MTV first debuted, said network officials. The newly branded network will launch by replaying MTV’s first hour of programming from 1981, said network officials.

 The “MTV Hour One” will also air on MTV’s Facebook page via Facebook Live.

Later that day MTV Classic will also air a Total Request Live retrospective,The TRL Decade, as well as a marathon of MTV Unplugged episodes featuring such artists as Bob Dylan, Alice In Chains, Erykah Badu, Oasis, Neil Young and Nirvana.

In primetime the network will air classic MTV animated including Daria, Beavis & Butt-head and Aeon Flux.

The network’s weekly schedule will feature MTV’s classic music series every Friday in primetime including MTV Unplugged, Storytellers and live music performances, while on weekends the network will offer full season marathons of such shows as The Real World, Laguna Beach and Road Rules.

“From ‘Beavis & Butt-head’ to ‘Laguna Beach,’ MTV’s programming vault is a music and pop culture goldmine with universal resonance,” said Sean Atkins, President of MTV.  “MTV Classic gives audiences a modern and artful home for classic MTV programming and — alongside MTV, MTV2, MTV Live and mtvU — rounds out a diverse portfolio with music and youth culture at its core."

VH1 Classic is the latest network in the MTV family to be rebranded. In February MTV’s Palladia channel was renamed MTV Live, while VH1 Soul was rebranded BET Soul last December. 

MTV will look to attract millennials with a different beat, adding more music-themed programming – including the network’s first live music show in two decades -- to its lineup of scripted and reality fare, the network said prior to its upfront presentation Thursday in New York.

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Under the leadership of new president Sean Atkins, MTV will return to its music roots 35 years after it launched as a music video-based network. The network’s 2016-17 programming slate of 14 new series and specials will feature several shows offering a music/pop culture theme, beginning with the series Wonderland, a weekly show that will feature live musical performances along with comedic performances, according to the network.

“We’re on a mission to reignite MTV with everything that makes it one of the world’s most iconic brands  – its soul of music, its love of pop culture, and its unexpected, groundbreaking creative,” said Atkins in a statement. “What we share today is just the beginning, but it’s a strong first step in the journey and shows how aggressively we are moving to energize the extraordinary promise of this great brand.”

Along with Wonderland, the network announced several other new music-themed, series including a yet-untitled competition series from prolific unscripted series producer Mark Burnett and a reboot of its classic music series MTV Unplugged.

The network will also develop new projects with such music celebrities as rapper Pitbull (Miami-based drama 305) and John Legend (hip-hop comedy It’s the Real).

Among other new shows greenlit by MTV are Sweet/Vicious, a dark one-hour dramedy about odd-couple vigilantes avenging sexual assault victims on a college campus; The Outsiders (working title), a docuseries following families living on the fringes of society; Acting Out, a series in which hilarious stand-up routines are reenacted; Mary + Jane, a comedy about enterprising weed dealers navigating L.A. hipster culture; Shinesty (working title), a docuseries on the outrageous upstart millennial fashion brand; MTV’s The Investigation (working title), which follows the legal cases of the wrongfully convicted; Stranded With a Million Bucks, a reality competition series that employs drone cameras; Loosely Exactly Nicole, a scripted comedy starring and adapted from the life of Girl Code alum Nicole Byer; Going Off (working title), a dance docuseries set in the studio of master choreographer Tricia Miranda; and The Almost Impossible Game Show, a new competition format adopted from the hit UK version.

On the social media front, MTV will bring back its classic series Cribs on Snapchat Discover, one of two new series slated for that service. Artists Mac Miller, Austin Mahone and Travis Mills will be among the first celebrities on the reboot, which will feature a tour of a celebrity’s home in each episode, MTV said.

The second Snapchat series, Pants Off, is an 8-episode series on sex and relationships hosted by MTV Braless host Laci Green.