Latest from Next TV in Mobile-advertising

Dish Names Arrix to Head Media Sales

Mike Farrell — Wed, 08 Aug 2018 15:26:30 +0000

Dish Network has named former Verve executive Kevin Arrix a senior vice president, leading its Dish Media Sales group.

Kevin Arrix

Arrix most recently was chief revenue officer of mobile advertising platform Verve. In his new role, he will be responsible for operations, analytics and advertising sales for Dish TV and Sling TV. Arrix will report to Warren Schlichting, Dish executive vice president of Programming and Media Sales, and president of Sling TV.

"Kevin brings with him a wealth of digital and mobile expertise that fits the progression of Dish Media Sales' offerings," Schlichting said in a statement. "Kevin will lead a dynamic team that has introduced industry firsts such as household addressable advertising on DISH TV, the rapidly evolving growth in Sling TV's programmatic sales and cross-platform addressability across both."

While at Verve, Arrix was responsible for building out the mobile marketing platform's sales, sales operations and customer success services. Prior to Verve, Kevin was the chief revenue officer for Viggle Inc., a mobile-based entertainment rewards platform. He also spent nearly 20 years in the advertising sales divisions for several large television networks, most recently as executive vice president of Digital Advertising for all MTV Networks brands including Nickelodeon, MTV, and Comedy Central.

"I'm excited to lead the team that continues to innovate data-driven video advertising solutions," Arrix said in a statement. "TV viewers are more mobile, TV ads are more digital, and Dish Media Sales has led the way in delivering targeted viewers to advertisers on Dish and Sling."

Arrix will be based in the Dish Media Sales New York office, leading teams in Chicago, Denver, and Los Angeles.

Viamedia Mobilizes New Ad Tech

Jeff Baumgartner — Fri, 16 Sep 2016 12:52:00 +0000

Enhancing its multiscreen ad strategy, Viamedia has launched a mobile advertising platform, called “AdMessenger Tap-To-Expand,” that’s tailored for local cable TV advertisers.

Viamedia said the new platform is designed to reach audiences via geo-targeted, custom-scrolling text messages delivered on thousands of mobile websites and apps. When activated by the viewer by tapping on the advertiser’s scrolling text, it pulls up a full screen interactive ad that presents more info about the product or service being advertised.

“In the U.S., the typical multi-screen user consumes nearly 7 ½ hours of video a day,” Viamedia president and CEO Mark Lieberman said in a statement. “This includes 151 minutes on their Smartphones, 147 minutes watching TV and another 43 minutes a day on their tablets. When talking to our customers, we found a common need to reach consumers on every screen, and we’ve developed a product suite specifically focused on reaching today’s multi-screen consumers.”

Viamedia, which is in a row with Comcast over claims that the MSO is trying to monopolize the spot ad business, also offers a range of programmatic, addressable and targeted ad products.

Viamedia said it handles nearly 1 million spots per day and sells ads on behalf of 60 U.S. cable and telecom providers.

Ad-Blocking Chalking Up Billions in Revenue Losses

Jeff Baumgartner — Mon, 10 Aug 2015 20:00:00 +0000

Ad blocking will result in the loss of $21.8 billion worldwide in 2015, a new report from PageFair and Adobe says.

Per the report – The Cost of Ad Blocking -- the practice in the U.S. represented $5.8 billion in lost revenue last year, and is projected to reach $10.7 billion in 2015, and $20.3 billion in 2016. Global revenue losses tied to ad-blocking are expected to rise to $41.4 billion in 2016.

Adobe and PageFair also estimate that the number of ad block users worldwide has increased by 41% in the past 12 months, and up 48% in the U.S. between the second quarter of 2014 and the second quarter of 2015. They also estimate that there are now about 198 million monthly active ad block users.

PageFair is eager to share the findings, as it provides ad-blocking counter solutions to web publishers, including a free service designed to help thousands of Web sites measure and recover revenues due to ad blocking. PageFair said it has tracked the growth of ad blocking for three years and now measures more than 1 billion ad-blockign hits every month across 3,000-plus client Web sites to help determine the types of content that is most affected by the practice.

“With many websites impacted with up to 27% lost ad inventory, ad blocking now poses an existential threat for the future of free content on the Internet,” the company said.

While ad-blocking has been historically concentrated on desktop browsers, mobile ad-blocking has begun to spread into Asia, PageFair said, noting that the trend will continue to rise on a global basis in September when the ability to block ads is introduced to the iOS platform.

Firefox and Android currently lead ad-blocking usage in the mobile arena, with a 93% share, the company said.

Iowa Caucuses Adopt Mobile App Reporting

john.eggerton@futurenet.com (John Eggerton) — Fri, 05 Jun 2015 22:15:00 +0000

The kick-off to the 2016 presidential campaign will kick off in the cloud, the Microsoft cloud that is, with what the company calls the future of "civic engagement technology." And take heed electronic election map fans, you will get your own shot at point and zoom election results.

Iowa Caucus organizers, Republican and Democrat, have teamed with Microsoft on a new, cloud-enabled app that will deliver precinct results to their respective party headquarters, where they can then be provided to the press.

The caucuses are the first primary event of the presidential election season.

The smart phone and tablet apps will be available for each party, plus a verification ap to help monitor and validate those results.

Once they are validated, they will be instantly shared with the media and public through an interactive Web ap, according to Microsoft. Watch out John King and other election wall gurus. The results will be visually represented on an onscreen map where viewers will be able to zoom in to individual counties and precincts.

Microsoft bills the new system as "robust, reliable, and most importantly, accurate."