<![CDATA[ Latest from Next TV in Mlb-advanced-media ]]> https://www.nexttv.com/tag/mlb-advanced-media Fri, 26 Feb 2016 18:45:00 +0000 en <![CDATA[ MLBAM Spruces Up ‘At Bat’ App ]]> https://www.nexttv.com/news/mlbam-spruces-bat-app-402857 sAJaZmYwNEuN8GgeHumFRz Fri, 26 Feb 2016 18:45:00 +0000 false false false

As players head into Spring Training, MLB Advanced Media said it has added an array of enhancements to its subscription-fueled, multi-platform At Bat app.

New features in the 2016 version include portrait and landscape orientations (only for the iPad), multi-tasking split view and picture-in-picture streaming for live video and highlights (select iPad models). Also included are app redesigns of the app’s Gameday, News Reader and Sortable Stats functions (for the iPhone and iPad).

On the Android side, the app bakes in a new UI for league and team news readers.

MLBAM also added features for Sprint Training, including access to more than 275 live streams (to subs with an MLB.TV premium subscription), video closed captioning, live Spring Training radio broadcasts, and a batter-by-batter tracker for all Spring Training games.

Heading into the new season MLBAM will look to build on results from 2015, including 13.1 million downloads (a 21% year-on-year increase) and  1.7 billion app starts (up 40%), and 8.4 billion minutes of “engagement” with the app.  Last year, At Bat for the Apple Watch generated 26 million “glances” for elements such as live game scores, standings and other stats.

]]> <![CDATA[ NHL Passes Digital Video, Cable Net to MLBAM ]]> https://www.nexttv.com/news/nhl-passes-digital-video-cable-net-mlbam-392727 urAFaEG9fiZZYeDtRe63Qa Tue, 04 Aug 2015 19:15:00 +0000 false false false

The National Hockey League is passing the puck to Major League Baseball, whose MLB Advanced Media unit will run hockey’s digital video businesses, league and team websites and the NHL Network cable channel.

The unusual big-league team up reflects the fast-changing media landscape and MLBAM’s status as a leader in the digital field. In addition to running online businesses for baseball, MLBAM handles the backend for streaming products including Watch ESPN, CBS’ March Madness On Demand, HBO Now and the WWE Network.

Baseball commissioner Rob Manfred and NHL commissioner Gary Bettman were set to announce the deal Tuesday afternoon.

Financial terms of the deal were not disclosed, but a source familiar with the deal estimated it generates about $200 million for the NHL, including rights fees and a roughly 10% equity interest in a new company that would be formed if MLB spins off MLBAM’s third-party digital management business.

NHL chief operating officer John Collins says the NHL’s online business has been growing at a 20% pace annually for the past seven years, but with its contract with digital service provider Neulion (New York Islanders owner Charles Wang is chairman of NeuLion) expiring, the league decided to explore other options.

Read more at B&C. 

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