Latino-focused digital content creator and social-media hub mitú has inked its second deal with a U.S. Hispanic media company in six weeks, teaming up with NBC Universo, NBCUniversal’s Spanish-language cable network.

Under the pact announced July 30, mitú will tap into its network of Latino digital-content creators and social-media influencers to develop summer-themed cross-platform content for Hispanic millenials.

As of Aug. 1, quick-hitting clips produced by mitú are airing during weekend afternoons on NBC Universo. Titled “Vive el Verano,” the series of fun micro-features star such mitú talent as as “El Guzii,” Maiah Ocando, Luan Palomera, Luisito Comunica and “Oh Em Gee It's Eddie G.”

The personalities’ combined audience spans “in the millions and across all major social media platforms,” mitú said.

Vignette topics include do-it-yourself summer hacks, such as electronics; must-have summer apps; fun backyard and pool ideas; savory and sweet grilling recipes; and outdoor entertaining tips.

The segments will air on NBC Universo through Labor Day weekend and be made available via video-on-demand, on the NBC Universo NOW app, nbcuniverso.com, on NBC Universo’s YouTube channel and on the network’s Facebook, Twitter and Instagram pages.

Complementary digital content and social experiences will appear on mitú’s social and digital properties.

“The strong combination of relevant, fun, short-form content on NBC Universo platforms and mitú’s popularity and reach will resonate with Latino millennials, many of whom have grown up with our network,” NBC Universo senior vice president of programming and production Bilai Joa Silar said.

NBC Universo — formerly the youth-targeted mun2 — relaunched as a general-entertainment network for U.S. Hispanics in February of this year. From 1993 to 2001, the network was Latina-targeted GEMS Television.

Beatriz Acevedo, president of mitú, said the digital content curator loves the opportunity to highlight its talent and content.

Mitú had announced a similar arrangement with Discovery Networks U.S. Hispanic on June 23. Silar had been with Discovery before joining NBC Universo in April.

When it comes to fresh programming developed by key Latino influencers, Discovery en Español and Discovery Familia are saying “mitú.”

Thanks to a deal announced June 23, Discovery U.S. Hispanic has teamed up with mitú, a Hispanic-focused digital content creator and social media hub, for a multiplatform development agreement that will bring a swath of original digital and television series centered on “mitú’s most successful social influencers” to fruition.

The arrangement between mitú and Discovery U.S. Hispanic includes both longform series and digital assets, available in both English and Spanish and customized for different social platforms, including YouTube, Instagram, Facebook, Snapchat, Vine, Pinterest and Periscope.

Both parties remain mum as to what sort of programming will fall under the scope of the new arrangement. Viewers to Discovery Familia are already familiar with mitú-produced work: In 2014 the network aired the digital entity’s Gurús de Belleza and Casa Linda, shows focused on fashion and home decoration, respectively.

“We are thrilled to team up with mitú and build on their incredible success with millennial Latinos in the digital space,” Discovery Networks U.S. Hispanic vice president of content Angela Recio Sondon said in a statement. “This development agreement allows us to jointly super-serve our multiscreen audiences with relatable and high-quality content and storytelling. It also offers our clients innovative solutions for branded entertainment stemming from our combined expertise and creativity.”

According to mitú, its platform reaches more than 65 million Latino millennials and has a 25% share of the U.S. Latino YouTube audience. “We reach millions every day through video and social content on more than 1,500 YouTube channels, nearly 5,000 social channels and leading destinations for today’s Latino millennials and content creators,” mitú noted on its website.

“Partnering with such a respected brand as Discovery is a great example of mitú's ongoing mission to provide our audience with compelling, culturally relevant content wherever they are,” Beatriz Acevedo, president and co-founder of mitú, said. “We develop our digital content based on data and insights and we are excited to roll out these new formats featuring mitú talent that have been previously incubated on our mitú platform.”

A Hispanic-focused YouTube network has partnered with Spanish-language pay TV network Discovery Familia in an arrangement that brings some of the most popular online fare to la pantalla chica.

MiTu, a Culver City, Calif.-based digital media enterprise focused on video content, announced November 12 that it had forged a cross-platform programming deal to bring Latino talent to Discovery Familia’s TV and digital audiences.

The arrangement allows Discovery Familia to add the long-format version of two new online series featured on MiTu to its lineup. Casa Linda, featuring Mexican home design expert and professional art director Linda Ruiz, bows Nov. 20 at the 10 p.m. (ET/PT) on Discovery Familia. In each episode, Ruiz comes to the rescue of design-challenged individuals with quick and affordable suggestions for adding style and beauty to their homes.

A second show set to debut Dec. 12 on Discovery Familia is Gurús de Belleza, starring beauty and fashion influencers Marisol Gomez, Cris Ordaz and Gaby Motomochi.  Both shows were originally produced in-house and incubated on MiTú’s YouTube channel, MiTú Life.

“At Discovery Familia we are committed to being at the forefront of the evolving media landscape,” Discovery Familia vice president of content Bilai Joa Silar said. “With this strategic partnership, we have the opportunity to continue to expand our content offering, leveraging up and coming MiTú talent and reaching our audience with storytelling that travels across platforms.”

New episodes of the digital series will continue to run on MiTú Life, while original episodes of the television series will air weekly on Discovery Familia, both tied with a cross-platform engagement program that provides viewers with a truly immersive multiscreen experience.

MiTu in June raised $10 million in funding from its investors, including lead investor Upfront Ventures. The funding will allow MiTu to build production facilities in Southern California and in Mexico City, in addition to hiring additional engineering and sales staff. MiTu was founded in 2012 by a team that includes Beatriz Acevedo, known for a nearly 20-year run as founder/president of multicultural production firm HIP Entertainment Group.