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                            <title><![CDATA[ Latest from Next TV in Millenials ]]></title>
                <link>https://www.nexttv.com/tag/millenials</link>
        <description><![CDATA[ All the latest millenials content from the Next TV team ]]></description>
                                    <lastBuildDate>Thu, 11 Aug 2016 12:16:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Turner Leads $45M Round in Refinery29 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/turner-leads-45m-round-refinery29-406996</link>
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                            <![CDATA[ Turner Leads $45M Round in Refinery29 ]]>
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                                                                        <pubDate>Thu, 11 Aug 2016 12:16:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Business]]></category>
                                                    <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Distribution]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="Vak2fz2Z9nLraU58rHt9dZ" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/Vak2fz2Z9nLraU58rHt9dZ.jpg" mos="https://cdn.mos.cms.futurecdn.net/Vak2fz2Z9nLraU58rHt9dZ.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Turner has led a $45 million round of funding for Refinery29, a digital media company focused on women.  </p><p>The round, which includes additional participation from legacy investor Scripps Networks Interactive, follows earlier investments from a group that also includes WPP, Stripes Group, Floodgate, Lead Edge Capital, First Round Capital, Lerer Ventures and Hearst Corporation.</p><p>Turner did not disclose the amount of its equity investment, but did note that it and Refinery29 will collaborate on content creation and development tied to programming that appeals to Refinery29’s core audience of millennial women.  Additionally, they’ll work together on cross-platform ad sales partnerships. Christina, president and manager of Cartoon Network, Adult Swim and Boomerang, will join Refinery29’s board.</p><p>Refinery29 said it will use the new influx of funds to “supercharge” its video production business across a variety of new formats and channels, and also to accelerate its international growth initiatives (it opened offices in Germany and the U.K. last year).  Of recent note, Refinery29 has launched thematic channels such as Brawlers (sports), Short Cuts (beauty) and RIOT (comedy), and its first first podcast and app.</p><p>Refinery29 said it hosts more than 27 million unique visitors on its website and touts a reach of more than 225 million users across all of its platforms.  It also claimed that video views have jumped 19 times across platforms since launching its R29 Originals unit in April 2015.</p><p>"In order to achieve success in today's quickly evolving digital environment, we believe in partnering with brands that have distinct voices and loyal, engaged audiences,"  David Levy, president of Turner, said in a statement."Refinery29 certainly fits the bill, bringing with it a highly coveted following of millennial-minded women, strong capabilities in digital products, event marketing and content creation, as well as an attractive advertiser base.”</p><p>Turner’s investment is the latest in its efforts to shore up its digital-facing efforts, and follows a similar, <a href="https://www.nexttv.com/news/turner-leads-mashable-s-15m-c-round-403726" data-original-url="https://www.multichannel.com/news/turner-leads-mashable-s-15m-c-round-403726">recent investment in Mashable</a> and its <a href="https://www.nexttv.com/news/turner-snaps-istreamplanet-393000" data-original-url="https://www.multichannel.com/news/turner-snaps-istreamplanet-393000">2015 acquisition of iStreamPlanet.</a></p><p>Turner said it will soon launch additional network apps for several platforms, including Apple TV, Amazon Fire TV, Roku and the Google Chromecast. </p>
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                                                            <title><![CDATA[ Univision Targets Millennials With ‘Udisea’ ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/univision-targets-millennials-udisea-396020</link>
                                                                            <description>
                            <![CDATA[ Univision Targets Millennials With ‘Udisea’ ]]>
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                                                                        <pubDate>Thu, 17 Dec 2015 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Hispanic TV Update]]></category>
                                                    <category><![CDATA[Udisea]]></category>
                                                    <category><![CDATA[millenials]]></category>
                                                    <category><![CDATA[digital video]]></category>
                                                    <category><![CDATA[Univision]]></category>
                                                                                                                    <dc:creator><![CDATA[ Jacobson Adam ]]></dc:creator>                                                                                                        <dc:description><![CDATA[ null ]]></dc:description>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="zNRVNERCknLWwgvvQZH8ZZ" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/zNRVNERCknLWwgvvQZH8ZZ.jpg" mos="https://cdn.mos.cms.futurecdn.net/zNRVNERCknLWwgvvQZH8ZZ.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Univision Communications has launched Udisea, a digital content platform expressly targeting the coveted Hispanic millennial consumer.</p><p>The online platform features Spanish-language short-form video content developed exclusively for Univision, including original Web series and various scripted entertainment formats.</p><p>Content on Udisea will explore trends that define life on the Internet today, "from chasing romance on Tinder to the hopes of an aspiring YouTuber — today’s millennial celebrity," Univision said in a statement.</p><p>Among the short-form content housed on Udisea is the Univision Digital-produced romantic comedy <em>Tenemos Que Hablar</em> (<em>We Need to Talk</em>), which premiered in October and has generated more than 2 million views across Univision.com, YouTube and Facebook.</p><p>Now, millennials will have direct access to a digital channel created for them, eliminating the need to go to a top-level digital content hub and conduct a search for what they wish to consume, Univision said.</p><p>“Hispanics and multicultural millennials overindex in the consumption of digital, mobile and social content, and our research shows that more than half of Univision users are going online to view videos that are different from what they see on TV,” said Isaac Lee, Univision's chief news and digital officer and CEO of Fusion, the ABC-Univision joint-venture network aimed at millennials. “With the launch of Udisea, we are providing this vast and digital-avid audience a fresh, new platform they can call their own, where they will enjoy original scripted videos and Web series created especially for them.”</p><p>Udisea joins Flama, a joint venture launched in October 2013 with digital media producer Bedrock Media, as Univision's second millennial-targeted digital platform. Flama caters to English-speaking Latinos, while Udisea will focus on Spanish-speaking Hispanics aged 15-34.</p>
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