Wurl TV, a company that curates and develops OTT-based “channels” that can be woven into the set-top guides of MVPDs, has hired Mike Woods as SVP and head of product.

Woods, who starts at Wurl TV on May 1, most recently was VP of product management at Maker Studios, the Disney-owned digital programmer. He is also late of Edmunds.com and Ernst & Young.

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Wurl TV has completed integrations with “Elevate,” a platform from Espial that was derived from Espial’s acquisition last year of Arris’s Whole Home Solutions business, as well as TiVo-powered devices.

RELATED: TiVo Tacks On Wurl TV’s OTT Channels

Wurl TV’s co-produced channels include Newsy, IGN TV, Baeble Music TV, and FNL Network. A Wurl TV-produced offering, the ALT Channel, features content from partners such as Busca TV, Sportskool, ZoominTV, Splash News, Obsev, Foody TV, Comedy Time, and Bonnier, among others.

“Mike is an experienced executive who will lead Wurl’s efforts to revolutionize TV programming delivery,” said Sean Doherty, Wurl’s CEO and founder, said in a statement. “Mike brings Wurl the digital DNA that will drive product innovation for our digital studio partners.”