Staying current with shifting trends in the business of on demand television and video will be the focus of next week’s On Demand conference, presented by Broadcasting & Cable and Multichannel News. The event is presented only once each year and will be held on Thursday, Sept. 29, at Manhattan NYC – An Affinia Hotel, across from Penn Station on Seventh Avenue at West 31st Street in New York City.  

Attendees at this year’s On Demand conference will hear data and research findings from comScore and MAGNA about changing preferences of viewership. The conference also features a keynote interview with Michael Paull of Amazon who will provide insights into the reasons for the current trends, as well as address timely topics like enhancing the viewer experience and identifying the ideal set of skills required for TV executives, today. Attendees will learn how these industry changes present a challenge for live sports coverage, and how studios are preparing themselves to make wise budgetary decisions for greenlighting original content. They’ll also hear how advertisers and advertising sales representatives are growing a fairly new revenue stream for on demand.  

Participants in this conference will enjoy discussions about traditional pay-per-view and movies on demand, which have long sustained the profitability of this segment of the industry, and how new options are influencing the latest financial forecasts. Those on the distribution roundtable will debate where the profitability will be in the near future, and will argue the long term benefits of current business models. A closing discussion about viewers and content focuses on the amount of content choices, the distinct advantages of linear vs. on demand distribution, as well as the best content to drive transactions. 

The afternoon keynote presentation by Comcast Cable’s Stephen Meyer will present this leading company’s strategy for staying ahead of the trends like “stacking”, new platforms like Comcast’s X1, and the best on demand options from this fall’s lineup of new shows. Hillelson added, “This keynote, plus the other special presentations and roundtables in our program, will offer attendees details, data, ideas and perspective, and hopefully, a plan for next steps, so that they are prepared to leverage the shifting trend towards on demand viewing.”

The conference will also include opportunities for networking as well as smaller group discussions during the “Meet, Greet & Eat” luncheon period. There will be an interactive movie quiz you can play throughout the day, a “my favorite movie photo booth,” plus a chance to win a top-brand, large-screen Smart 4K Ultra HD with HDR TV. Attendees can also meet Melissa Gorga of Bravo’s Real Housewives of New Jersey. She will be on-site to sign autographs during the event's closing reception from 5-6 p.m. Doors open at 9:30 a.m. and the program kicks-off at 10 a.m. See the full agenda and all participants online, and register by visiting https://nbmedia.swoogo.com/ondemand. The On Demand conference is produced by Schramm Marketing Group for Broadcasting & Cable and Multichannel News.