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                            <title><![CDATA[ Latest from Next TV in Mediascience ]]></title>
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        <description><![CDATA[ All the latest mediascience content from the Next TV team ]]></description>
                                    <lastBuildDate>Wed, 12 Oct 2022 15:13:35 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Longform TV and Streaming Spots Pack More Punch Than Mobile Ads: Comcast Study ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/longform-tv-and-streaming-spots-pack-more-punch-than-mobile-ads-comcast-study</link>
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                            <![CDATA[ Purchase intent higher when message is seen on bigger screen ]]>
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                                                                        <pubDate>Wed, 12 Oct 2022 15:13:35 +0000</pubDate>                                                                                                                                <updated>Wed, 12 Oct 2022 15:52:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LbHneHERKctMtjzfQ9zwBC-1280-80.jpg">
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                                                                                                                                                                        <media:description><![CDATA[Viewers pay more attention while watching ads on a TV screen, a Comcast Advertising study found. ]]></media:description>                                                            <media:text><![CDATA[people watching TV]]></media:text>
                                <media:title type="plain"><![CDATA[people watching TV]]></media:title>
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                                                            <title><![CDATA[ Study Finds Integrations Thrive in OTT Environment ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/study-finds-integrations-thrive-in-ott-environment</link>
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                            <![CDATA[ TripleLift sees 50% increase in brand recall ]]>
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                                                                        <pubDate>Mon, 05 Oct 2020 19:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 06 Oct 2020 01:10:25 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/75hFeGnZnqYYgWxcPeB964-1280-80.png">
                                                            <media:credit><![CDATA[TripleLift]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Integrating a product into programming boosts recall.]]></media:description>                                                            <media:text><![CDATA[Integrating a product into programming boosts recall.]]></media:text>
                                <media:title type="plain"><![CDATA[Integrating a product into programming boosts recall.]]></media:title>
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                                                            <title><![CDATA[ Disabling Fast Forwarding on VOD Fare Lifts Ad Recall: Study ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/disabling-fast-forwarding-vod-fare-lifts-ad-recall-study-383976</link>
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                            <![CDATA[ Disabling Fast Forwarding on VOD Fare Lifts Ad Recall: Study ]]>
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                                                                                                                            <pubDate>Thu, 18 Sep 2014 18:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Mike Reynolds ]]></dc:creator>                                                                                                </item>
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