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                            <title><![CDATA[ Latest from Next TV in Media-buying ]]></title>
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        <description><![CDATA[ All the latest media-buying content from the Next TV team ]]></description>
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                                                            <title><![CDATA[ CTV Buying Myths to Overcome in the Post-Pandemic Era ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blogs/ctv-buying-myths-to-overcome-in-the-post-pandemic-era</link>
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                            <![CDATA[ Stay-at-home streaming surge has permanently shifted TV-watching habits ]]>
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                                                                        <pubDate>Tue, 20 Jul 2021 15:58:33 +0000</pubDate>                                                                                                                                <updated>Tue, 20 Jul 2021 16:10:41 +0000</updated>
                                                                                                                                            <category><![CDATA[BC Guest Blog]]></category>
                                                                                                                    <dc:creator><![CDATA[ Justin Gutschmidt ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/qdEydP3NGo9ZQ3ny6FXzyS.jpg ]]></dc:description>
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                                                                                                                                                                                                                                    <media:description><![CDATA[A family watches content on multiple screens in their living room.]]></media:description>                                                            <media:text><![CDATA[A family watches content on multiple screens in their living room.]]></media:text>
                                <media:title type="plain"><![CDATA[A family watches content on multiple screens in their living room.]]></media:title>
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                                                            <title><![CDATA[ Bad Audience Estimates Hurt Linear Television as Upfronts Approach ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/features/bad-audience-estimates-hurt-linear-television-as-upfronts-approach</link>
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                            <![CDATA[ Make-good ads frustrate advertisers — but they don’t want cash back ]]>
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                                                                        <pubDate>Mon, 15 Feb 2021 11:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/JGsRM7YbKg526Qh475nwCf.jpg ]]></dc:description>
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                                                            <media:credit><![CDATA[Pluto TV]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Big media firms like Viacom are developing OTT platforms like Pluto TV ]]></media:description>                                                            <media:text><![CDATA[Pluto TV channel guide]]></media:text>
                                <media:title type="plain"><![CDATA[Pluto TV channel guide]]></media:title>
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                                                            <title><![CDATA[ Media Buyers, Planners Need to Go Wherever Audience Is #NYCTVWk ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/media-buyers-planners-need-go-wherever-audience-nyctvwk-385534</link>
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                            <![CDATA[ Media Buyers, Planners Need to Go Wherever Audience Is #NYCTVWk ]]>
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                                                                                                                            <pubDate>Thu, 13 Nov 2014 20:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[MCN Events]]></category>
                                                                                                                    <dc:creator><![CDATA[ Ariana Romero ]]></dc:creator>                                                                                                                                                                                                                                                            </item>
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