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                            <title><![CDATA[ Latest from Next TV in Mashable ]]></title>
                <link>https://www.nexttv.com/tag/mashable</link>
        <description><![CDATA[ All the latest mashable content from the Next TV team ]]></description>
                                    <lastBuildDate>Thu, 02 Mar 2017 15:21:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Former Fullscreen, MTV Exec Joins Mashable Studios ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/former-fullscreen-mtv-exec-joins-mashable-studios-411263</link>
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                            <![CDATA[ Former Fullscreen, MTV Exec Joins Mashable Studios ]]>
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                                                                        <pubDate>Thu, 02 Mar 2017 15:21:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/dnHFuNEA3wWvxgxB2daUMX-1280-80.jpg">
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="dnHFuNEA3wWvxgxB2daUMX" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/dnHFuNEA3wWvxgxB2daUMX.jpg" mos="https://cdn.mos.cms.futurecdn.net/dnHFuNEA3wWvxgxB2daUMX.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Polly Auritt has been named vice president of programming and development at Mashable Studios, a newly created position based in Los Angeles.</p><p>Auritt, most recently VP of programming for Fullscreen, will oversee the long-form content team of Mashable Studios for distribution on social media, OTT and TV platforms.</p><p>She joins Mashable Studios amid recent production partnerships by the group with programmers that include NBCU’s Bravo and Nat Geo Wild.</p><p><a href="https://www.nexttv.com/news/mashable-nat-geo-wild-do-digital-deal-410164" data-original-url="https://www.multichannel.com/news/mashable-nat-geo-wild-do-digital-deal-410164">RELATED: Mashable, Nat Geo Wild Do a Digital Deal</a></p><p>“Polly will bring leadership and on-the-ground experience to an important and fast-growing area of Mashable,” Eric Korsh, president of Mashable Studios, said in a statement. “She’s innovative, creative and aggressive – a great combination for a team making inroads in new production models by combining the forces of our great creative talent, with our patented Velocity Technology Suite.” </p><p>At Fullscreen, Auritt oversaw a slate of scripted and unscripted originals, and previously was VP of scripted series development at MTV, where she partnered with Blumhouse, Dimension and Jon Favreau. </p><p>Mashable said it currently reaches 92 million monthly unique visitors and 320 million viewers per month, and has more than 40 million social followers across its website and distributed platforms, including Snapchat, YouTube, Facebook, Instagram and Twitter.</p>
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                                                            <title><![CDATA[ Mashable, Nat Geo Wild Do a Digital Deal ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/mashable-nat-geo-wild-do-digital-deal-410164</link>
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                            <![CDATA[ Mashable, Nat Geo Wild Do a Digital Deal ]]>
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                                                                        <pubDate>Fri, 13 Jan 2017 17:12:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Technology]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/iJM8EWA4kQARqm3b4U5kH3-1280-80.jpg">
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="iJM8EWA4kQARqm3b4U5kH3" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/iJM8EWA4kQARqm3b4U5kH3.jpg" mos="https://cdn.mos.cms.futurecdn.net/iJM8EWA4kQARqm3b4U5kH3.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Nat Geo Wild and Mashable have inked a deal to co-product and co-distribute two original series for their respective digital and social platforms. </p><p>They partnership will “revive vintage National Geographic footage” from the Nat Geo archives and tap Mashable Studios’ expertise in producing digital-first series. </p><p>The first series will look at how animals use tools in their natural habitats to survive, while the second will be a comedy that will combine Mashable’s “sense of internet humor” with archival Nat Geo fare. </p><p>The digital series will be produced by Mashable Studios, and both series are slated to start production in early 2017. </p>
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                                                            <title><![CDATA[ Bravo, Mashable Launch ‘The Real Housekids’ ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/bravo-mashable-launch-real-housekids-406827</link>
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                            <![CDATA[ Bravo, Mashable Launch ‘The Real Housekids’ ]]>
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                                                                        <pubDate>Tue, 02 Aug 2016 21:56:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/8khiBrQgXFBgr4nQ989kbd-1280-80.jpg">
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="8khiBrQgXFBgr4nQ989kbd" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/8khiBrQgXFBgr4nQ989kbd.jpg" mos="https://cdn.mos.cms.futurecdn.net/8khiBrQgXFBgr4nQ989kbd.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Bravo Media and Mashable have launched <em>The Real Housekids</em>, the first joint production stemming from <a href="https://www.nexttv.com/news/bravo-media-mashable-forge-deeper-video-connection-403308" data-original-url="https://www.multichannel.com/news/bravo-media-mashable-forge-deeper-video-connection-403308">a digital, short-form development deal announced in March.</a></p><p>The short-form, ad-supported series, Mashable Studios’ first TV network collaboration for the production of original content, has children humorously recreate “iconic” scenes from Bravo’s original <em>The Real Housewives</em> series.</p><p>The latest hookup between  Bravo and Mashable follows an earlier collaboration around <em>The Real Housewives</em> franchise, including a short-form digital series called <em>Real Thoughts with Real Housewives</em> that was distributed on Mashable.com, Facebook, YouTube and Bravo’s digital platforms.</p><p>Watch a couple of episodes below:</p>
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                                                            <title><![CDATA[ Mashable Acquires Rights to CineFix ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/mashable-acquires-rights-cinefix-405805</link>
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                            <![CDATA[ Mashable Acquires Rights to CineFix ]]>
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                                                                        <pubDate>Mon, 20 Jun 2016 19:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/L4hatAmgG4E4Q6wnyrtRhN-1280-80.jpg">
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="L4hatAmgG4E4Q6wnyrtRhN" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/L4hatAmgG4E4Q6wnyrtRhN.jpg" mos="https://cdn.mos.cms.futurecdn.net/L4hatAmgG4E4Q6wnyrtRhN.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Digital publisher Mashable said it has acquired the rights to CineFix, a YouTube channel for movie buffs and filmmaker, from Whalerock Industries.</p><p>Financial terms were not disclosed, but Mashable said CineFix, which features series such as <em>Homemade Movies</em> and <em>Things You Didn’t Know</em>, has more than 1.6 million YouTube subscribers. CineFix’s library currently spans more than 1,200 videos.</p><p>Mashable said those series, and others, will continue to be offered on CineFix’s own channels, as well as across Mashable’s owned-and-operated properties, social channels and distribution partners. The CineFix channel will also host new Mashable-produced franchises, initially including <em>Trailer Mix, DIY Costume Squad</em>, and <em>Scene Stealers</em>.</p><p>“CineFix is a natural fit with Mashable’s focus on entertainment, technology, and influential geek culture,” Gregory Gittrich, Mashable’s chief content officer, said in a statement. “We’re excited to expand the loyal and dedicated community that CineFix has created since its inception in 2012. Mashable Studios will provide more production resources and distribution to CineFix to support its already successful slate of series.”</p><p>Turner recently <a href="https://www.nexttv.com/news/turner-leads-mashable-s-15m-c-round-403726" data-original-url="https://www.multichannel.com/news/turner-leads-mashable-s-15m-c-round-403726">led a $15 million “C” round in Mashable</a>, which also has video deals in place with Bravo and Telemundo.</p>
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                                                            <title><![CDATA[ Turner Leads Mashable’s $15M ‘C’ Round ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/turner-leads-mashable-s-15m-c-round-403726</link>
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                            <![CDATA[ Turner Leads Mashable’s $15M ‘C’ Round ]]>
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                                                                        <pubDate>Thu, 31 Mar 2016 11:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Distribution]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6QjxaPz6DFVvMLFBmRwH5Z-1280-80.jpg">
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6QjxaPz6DFVvMLFBmRwH5Z" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/6QjxaPz6DFVvMLFBmRwH5Z.jpg" mos="https://cdn.mos.cms.futurecdn.net/6QjxaPz6DFVvMLFBmRwH5Z.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Mashable, a digital publisher that touts an audience of 45 million monthly unique visitors, said it has secured a $15 million “C” round led by Turner that also bakes in partnership spanning video production, distribution and advertising.</p><p>Mashable said the round also includes returning investors Time Warner Investments, Updata Partners, David Jones, and Mike Lazerow, with participation from R&R Venture Partners. As a result of the round Kevin Reilly, chief creative officer for Turner Entertainment and president of TBS and TNT, will join Mashable’s board.</p><p>Mashable, which has now raised $46 million (Updata led a $14 million A round in 2014, and Time Warner Investments led a $17 million B round in 2015), said it will use the new round to expand its video offerings across platforms, including linear TV, enhance its technology and data platforms and bolster its premium advertising offerings, with a focus on building its branded video division (Mashable Studios was launched last June).</p><p>The partnership with Turner will include the development of new programming and franchises using Mashable Velocity (its prediction and tracking tool), distributing select Turner programming to Mashable’s digital audience and building cross-sales opportunities.</p><p>Turner, home to the top rated cable networks, is the perfect partner to bring the best of tech and digital culture to TV in fresh ways,” Pete Cashmore, CEO and founder of Mashable, said in a statement.</p><p>“Just as we are redefining these networks and continue to innovate beyond the traditional television universe, Mashable is redefining digital storytelling, making us ideal partners in today's rapidly evolving media ecosystem,” added Reilly. He <a href="http://www.wsj.com/articles/turner-leads-15-million-investment-in-mashable-1459420149">told <em>The Wall Street Journal</em></a>that the agreement is "truly strategic," as it will help Turner seek talent and pursue content genres that might not be found through the regular TV pilot process. </p><p>Mashable, which has 28 million social followers, said it’s branded content revenue grow 69% year-over-year, with client engagements growing by 58%.</p>
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                                                            <title><![CDATA[ Bravo Media, Mashable Forge Deeper Video Connection ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/bravo-media-mashable-forge-deeper-video-connection-403308</link>
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                            <![CDATA[ Bravo Media, Mashable Forge Deeper Video Connection ]]>
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                                                                        <pubDate>Mon, 14 Mar 2016 21:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
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                                                                                                                    <dc:creator><![CDATA[ Jeff Baumgartner ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/PHqGU2VTrQh4CWCuEh3CTc-1280-80.jpg">
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="PHqGU2VTrQh4CWCuEh3CTc" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/PHqGU2VTrQh4CWCuEh3CTc.jpg" mos="https://cdn.mos.cms.futurecdn.net/PHqGU2VTrQh4CWCuEh3CTc.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Bravo Media and Mashable announced a development deal in which they’ll co-produce four short-form originals that will debut this year across their respective social and digital platforms.</p><p>The first series in the batch is slated for a release in the late spring of 2016, they said, noting that this will be Mashable’s first TV network collaboration in producing original content.</p><p>Each series will be developed by Bravo and Mashable Studios, the company’s dedicated division for the production and distribution of original digital video content.</p><p>The partnership follows a recent collaboration between Bravo and Mashable Studios around <em>The Real Housewives</em> franchise, including a short-form digital series called <em>Real Thoughts with Real Housewives</em> that was distributed across Mashable.com, Facebook, YouTube and Bravo’s digital platforms.</p><p>“At Bravo Media, we’ve celebrated record-breaking digital engagement across platforms due largely to our innovative approach to digital video.  We are always serving the freshest content to existing Bravo fans while simultaneously drawing in new audiences with a passion for pop culture,” Lisa Hsia, EVP, digital at Bravo and Oxygen Media, said in a statement. “We’re thrilled to expand our ongoing relationship with Mashable following the resounding success of ‘Real Thoughts with Real Housewives’ to continue to revolutionize digital storytelling.”</p><p>"We formed Mashable Studios last year because we saw a tremendous opportunity to harness our expertise in digital video and apply it to creating original series that could live across a variety of platforms, and this partnership truly exemplifies that vision," added Adam Ostrow, Mashable’s chief strategy officer. “We’re incredibly excited to be expanding our partnership with Bravo to create compelling content and reach an even wider audience."  </p>
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