With Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, Kendrick Lamar and 50 Cent performing, the half-time show was one of the most-watched parts of this year’s Super Bowl.

Fans couldn’t get enough of the hip-hop legends and many flocked to music video service Vevo, which saw big increases in viewing on Sunday and Monday.

Viewing of Dr. Dre’s catalog increased by six times the day of the Super Bowl halftime compared to an average of the prior 10 Sundays and seven times more views the day after compared to the previous 10 Mondays.

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Snoop Dogg’s videos got four times the viewing on Super Bowl Sunday compared to the previous 10 Sundays and he got a nine times bump on Monday.

Dr. Dre’s Still Dre featuring Snoop Dogg was the most-viewed music video across TV and video in both Vevo’s rap/hip-hop category and for its 90s collection following the halftime show. The next day, viewing was nine times higher than average.

The Super Bowl boost took Still Dre over the 1 billion views mark just before his birthday on Friday.

Also: Vevo Drops Needle on Holiday Channels For Viewers, Sponsors

The other performers also saw significant increases.

Kendrick Lamar was up 181% on Sunday and 159% on Monday. Eminem got a 55% lift on Sunday and 67% on Monday. Mary J. Blige views grew 129% on Sunday and 125% on Monday and 50 Cent got a 80% boost on Sunday followed by a 162% lift on Monday.

Rap and hip-hop content got a 14% lift the day after the show, Vevo said.

Some of the biggest boost came in California home of the champion L.A. Rams and where the game was played, and in Ohio, where the Cincinnati Bengals play.

"Across the Vevo network, we regularly see an uptick in viewership of certain music videos around major pop culture events, such as the halftime show at the Super Bowl. This year's performance particularly tapped into nostalgia from the 90s and 2000s, as well as hip-hop culture," said JP Evangelista, senior VP of content, programming and marketing at Vevo.

"The halftime show also created much social buzz afterwards, especially between Gen Xers and Millennials, with each generation claiming representation and ownership of this moment. All of this drives tune-in to each performer's respective music videos on Vevo, and these viewership lifts are a testament to the cultural relevance and influence of music videos. We're proud to be the home of powerful music video content that people want to relive over and over," Evangelista said. ■

The National Football League announced that a group of hip hop legends will perform at halftime of the Super Bowl on Feb. 13.

Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar will appear together for the first time at SoFi Stadium in Inglewood, California.

The halftime show is sponsored by Pepsi and will appear on NBC, Peacock and Telemundo.

“The opportunity to perform at the Super Bowl Halftime show, and to do it in my own backyard, will be one of the biggest thrills of my career,” Dr. Dre said. “I’m grateful to Jay-Z, Roc Nation, the NFL, and Pepsi as well as Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar for joining me in what will be an unforgettable cultural moment.”

“Artists like Dr. Dre and Snoop Dogg were at the forefront of the West Coast hip hop revolution, so to be able to bring them back to LA, where it all began alongside Eminem, Mary J. Blige and Kendrick Lamar will prove to be an epic, unforgettable celebration of the impact hip hop has today,” said Todd Kaplan, pepsi Marketing VP.

“The Pepsi Super Bowl Halftime Show has become a landmark cultural moment, bringing about some of the most iconic performances over the years — from J-Lo and Shakira to Lady Gaga to The Weeknd — and we are thrilled to bring together such an incredible array of talented, record-breaking musicians to put on a performance for the ages,” Kaplan said.

The halftime show was put together for the third straight year by Roc Nation, founded by Jay-Z.

Amazon Prime will stream a new music documentary featuring R&B superstar Mary J. Blige on June 25, the streaming service said. 

Mary J. Blige’s My Life, traces the singer’s inspiration in creating her signature 1994 album My Life, which propelled her from the soul-crushing world of New York’s housing projects to international stardom, according to Amazon. As part of the documentary, Blige will perform the album live for the first time, said the service.

Mary J. Blige’s My Life is executive produced by Blige, Sean ‘Diddy’ Combs, Tara Long, Mark Ford, Kevin Lopez, Jeffrey Harleston and Jody Gerson.

Starz has promoted former network COO Jeffrey Hirsch to president and CEO, the network said Thursday.

Hirsch, who joined Starz four years ago and was promoted to COO in 2016, will oversee business and programming strategy for Starz. Hirsch, who has been running the network since the March departure of former CEO Chris Albrecht, has overseen the increase of Starz’s domestic subscriber base to 24.7 million from 23.5 million and has continued growing the Starz OTT service, currently at 4.4 million subscribers, according to the network.

RELATED: Starz President/CEO Albrecht is Leaving

Since Lionsgate’s acquisition of Starz in December 2016, Hirsch -- a former Time Warner Cable executive who joined the company in July 2015 as president of global marketing and product development -- has played a lead role in integrating Starz into the Lionsgate family and exploring opportunities for the two companies’ combined suite of OTT offerings, according to the network.

“Jeff continues to lead Starz’s transformation into one of the world’s premier subscription platforms,” said Lionsgate CEO Jon Feltheimer in a statement. “He has a clear strategic vision, great understanding of where our business is headed and strong relationships that will all contribute to Starz’s continued strong growth and evolution.

On the original programming front, Hirsch has already greenlit three new series, including female produced/written shows Dangerous Liaisons, dark comedy Shining Vale and a Power spinoff series starring Mary J. Blige in a lead role. In addition, Hirsch has greenlit a third season of drama series The Girlfriend Experience.

Grammy Award-winning R&B singer and Academy Award-nominated actress Mary J. Blige has signed on to appear in Netflix’s new live-action series The Umbrella Academy, the network said Monday (Feb. 12).

The series, based on the popular comics and graphic novels of the same name, follows the estranged members of a dysfunctional family of superheroes who come together to solve their father’s mysterious death. Blige plays Cha-Cha, an unorthodox assassin who travels through time to kill assigned targets, according to Netflix. 

The Umbrella Academy is being produced by Universal Cable Productions, with Steve Blackman (Fargo, Altered Carbon), serving as executive producer and showrunner. Additional executive producers include Mike Richardson, Keith Goldberg and Gerard Way.

Blige returns to Netflix after co-starring in the streaming service’s film Mudbound, which earned Blige a 2018 Oscar nomination for best supporting actress as well as a best original song nomination for "Mighty River."