Christmas is less than a week away, but television viewers have been celebrating the holiday season since Halloween, watching holiday-themed programming that has delivered a ratings gift to networks.

Holiday movies and specials from cable networks like Hallmark Channel, UP TV and Freeform have benefited from viewers’ seeming desire to see uplifting, comfort programming after a difficult 2016 marked by an unnerving presidential campaign and troubling economic conditions in the country.

“This year the environment overall admittedly has helped us,” Crown Media Family Networks president and CEO Bill Abbott said. “People are looking for that safe destination that they can feel good when they get to it, and that’s played a big role in our success.”

Hallmark, which launched its lineup of 19 original holiday films before Halloween, has consistently finished among the top three most watched networks in primetime during the month of December. The network’s sixth annual "Countdown to Christmas" programming stunt is up by double digits among all key demos compared with last year’s edition, including a 22% jump among total viewers, according to Hallmark officials.

Sister service Hallmark Movies and Mysteries is also performing well with viewers. The network set a ratings record among adults 25-54 with its Dec. 11 original movie Sound Of Christmas.

UP’s “We Get Christmas” lineup has remained hot after launching over the first weekend of November with 5.5 million viewers, led by the premiere of its original holiday movie Married by Christmas, the network said.

Freeform’s annual “25 Days of Christmas,” which launched during the Thanksgiving weekend, has catapulted the network into the top five most watched cable networks over the past two weeks. The network is averaging 1.4 million viewers in primetime during the month, well above the 893,000 viewers the network averaged in November.

Holiday programming has always appealed to viewers during the period between Thanksgiving and New Year’s Eve: 85% of all U.S. TV households, or more than 217 million viewers, watched at least one minute of holiday content last year. But the turmoil and consternation revolving around the election and other events in 2016 has made holiday content even more relevant this season.

“We’ve had such a tumultuous year that folks are looking for upbeat, positive programming, and certainly the main thrust of holiday programming is positive, uplifting and fun,” Bill Carroll, senior vice president and director of content strategy for Katz Television Group, said. “We spent so much time over the last year on both sides dealing with the election that I think viewers are looking for that end-of-the-year push for a more positive mood.”

A recent holiday season-themed poll conducted by a local Fox affiliate in York, Pa., revealed that 62% of respondents do not want to hear holiday songs from Mariah Carey, Nat King Cole and The Jackson 5 before Thanksgiving.

Yet it’s clear that some TV viewers are indeed ready to deck the halls prior to cutting the turkey, judging by the record-breaking ratings Hallmark Channel recently generated with its pre-Halloween, holiday-themed movie A Wish for Christmas (pictured).

The Oct. 29 movie premiere — the first of 19 new original holiday films in its annual “Countdown to Christmas” lineup — drew a bell-ringing 3.4 million viewers. It’s now the most-watched (and earliest-premiering) debut film for Hallmark’s annual holiday programming stunt since it started in 2009, the network said.

Not to be outdone, Hallmark’s Nov. 5 premiere of The Mistletoe Promise drew 3.9 million viewers, the network’s most watched original film of 2016.

Overall, Hallmark, and sister service Hallmark Movies & Mysteries will air a combined 12 original holiday films before Thanksgiving, not including Christmas in Homestead, which will air at 8 p.m. on Thanksgiving night (Nov. 24).

The strong performance of Hallmark’s holiday films over the years has emboldened the network to stretch the yuletide season well beyond its traditional limits.

The performance of A Wish for Christmas “was far greater than we ever expected, and it’s a great start to our holiday movies, which our viewers look forward to every year,” Michelle Vicary, Hallmark’s executive vice president of programming, said.

Not too far behind Hallmark in ushering the holiday season early is UP. The network’s “We Get Christmas” lineup of holiday programming launched over the weekend of Nov. 5-6 — including the premiere of its original holiday movie Married by Christmas — drew nearly 5.5 million cumulative viewers, according to the network.

A second Christmas-themed UP original movie, Merry Christmas, Baby!, debuted this past Sunday (Nov. 13).

Other networks are at least waiting until after Thanksgiving to offer up holiday programming fare. Freeform will launch a countdown to its annual “25 Days of Christmas” franchise with Christmas-themed programming beginning on Nov. 28, while TV One will unveil original holiday movie The Christmas Swap on Nov. 26 — one of two original holiday films the network plans to air before Dec. 25.

The annual Macy’s Thanksgiving Day parade has yet to come and go, yet some cable-network programming lineups are already beginning to look a lot like Christmas.