Cinedigm said it added 300 hours of content to its library in order to keep its assortment of streaming networks fresh.

The additional programming includes more than 65 films, 17 series and 44 specials acquired from companies including The Nacelle Company, Vision Films, Glass House Distribution, Magnolia and Shoreline. The content is focused on the anime, horror action, family and documentary categories.

Also Read: Cinedigm Gets Channels on TCL Streaming Service

Financial terms were not disclosed. 

“We remain committed to sourcing exceptional deep dive content for our under-served enthusiast viewers,” stated Yolanda Macias, Cinedigm’s chief content officer. “We appreciate the independent filmmaking community in trusting us with their films and series to distribute widely to awaiting fans.” 

Also Read: Cinedigm Gets Channels on Rockbot Out-of-Home Service

Documentaries acquired include Beatles: How The Beatles Changed The World, Bowie: The Man Who Changed The World, Elon Musk: The Real Life Iron Man and Hamilton: One Shot To Broadway. Kids & Family titles include: A Gift Horse, Camp Cool Kids, and I Think My Babysitter is an Alien. 

Discovery Inc. has set an Oct. 4 launch date for Magnolia Network, a cable network that’s part of a joint venture between the company and producers Chip and Joanna Gaines. The channel (with an accompanying TV everywhere app), run by the former Fixer Upper stars, will replace the DIY linear channel.

Magnolia president and former HGTV president Allison Page spoke to Multichannel News at the TCA Winter Press Tour earlier this month about the challenges in getting Magnolia up and running in today’s competitive TV field. Here’s an edited version of the interview.

MCN: Why does Discovery feel this environment is the best time to launch a linear channel?
Allison Page: Chip and Jo like taking risks. If something seems counterintuitive, it might be something that they are interested in, and the network is a great example of that. The year 2020 is not a year you would expect necessarily to see a linear channel launched, and I think that opportunity to challenge a different path was part of what was intriguing to them.

MCN: With all the discussion and momentum around the emerging streaming platform, how does a new linear network break through the clutter?
AP: We have a belief that linear television is something special, and that it can hearken back to a time when the whole family sat down to watch television. This platform brought families together. There will certainly be digital elements as well, but there is something both romantic, inspiring and relatable about what a TV network can be.

MCN: What do Chip and Joanna Gaines bring to the table as content creators for Magnolia?
AP: Chip and Joanna Gaines bring to the table a broader look into a lot of stories that we see being told today. The subject matter is wide. It does not only encompass home or food or design, but so much more. It’s basically filling in a space that we didn’t see filled.

MCN: Which programming genres will Magnolia offer?
AP: Any genre where there is good storytelling. We’ll incorporate food and garden, health, design, construction, entrepreneurialism and family. It’s a very wide bucket, but we believe that great storytelling appeals to audiences. Chip and Jo believe that everyone has a story worth sharing, and that we can be a home for those stories.