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                            <title><![CDATA[ Latest from Next TV in Lyric-theatre ]]></title>
                <link>https://www.nexttv.com/tag/lyric-theatre</link>
        <description><![CDATA[ All the latest lyric-theatre content from the Next TV team ]]></description>
                                    <lastBuildDate>Wed, 18 Mar 2015 20:45:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Univision Unveils Upfront Plans for ’15, ’16 ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/univision-unveils-upfront-plans-15-16-388951</link>
                                                                            <description>
                            <![CDATA[ Univision Unveils Upfront Plans for ’15, ’16 ]]>
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                                                                                                                            <pubDate>Wed, 18 Mar 2015 20:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Upfronts 2015]]></category>
                                                    <category><![CDATA[Lyric Theatre]]></category>
                                                    <category><![CDATA[Univision]]></category>
                                                    <category><![CDATA[Upfronts 2016]]></category>
                                                    <category><![CDATA[Broadway]]></category>
                                                                                                                    <dc:creator><![CDATA[ Adam Jacobson, Contributing Editor, Hispanic Television Update ]]></dc:creator>                                                                                                                                                                                                                                                                                            <content:encoded >
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                                <p>Univision has locked in the Lyric for its next two upfront presentations.</p><p>The nation’s largest Hispanic media firm will hold its annual presentation to advertisers at the Broadway theater on May 12 and again on May 17, 2016, the company said.</p><p>Details were scant at deadline with further information to be distributed in the next few weeks, Univision spokespersons said.</p><p>But attendees can likely anticipate an inspired showcase of telenovela and reality competition talent, and a theme similar to “Influence” — the buzzword of last year’s upfront at the Al Hirschfeld Theater.</p><p>There’s also the highly anticipated musical number from Univision executive vice president of advertising sales Steve Mandala, who last year modified the Jason Derulo hit “Talk Dirty to Me” into a sales pitch called “Talk Spanish to Me” and in 2013 riffed on the then-popular “Harlem Shake” with a Univision version of the tune.</p><p>What’s certain is that the focus of the presentation will again be on the Univision network, followed by UniMás; cable networks Galavisión, Univision Deportes Network, Univision tlnovelas, ForoTV, De Película, De Película Clásico, Telehit, Ritmoson Latino, and Bandamax; digital music service Uforia; bilingual digital video network UVideos; millennial-focused user-driven online video hub Flama; and filmmaker Robert Rodriguez’s English-language El Rey Network, in which Univision holds a minority interest.</p><p>Among those attending might be veteran telenovela star Eduardo Yañez. He is set to return to Univision’s primetime lineup on March 30 as a protagonist in <em>Amores con Trampa</em>, a show in the vein of <em>The Beverly Hillbillies</em>. Billed as a lighthearted comedy in which a couple leaves their farm for life in the city after striking it rich, <em>Amores</em> will air weeknights at 8 p.m., replacing the top-rated <em>Mi Corazon es Tuyo</em>, which wraps up its U.S. run on March 27.</p><p>Meanwhile, the so-called <em>Barter Kings</em> are heading to Galavisión. <em>Los Reyes del Trueque</em>, a Spanish-language adaptation of their weekly A&E reality show, has been airing on Wednesday at 8 p.m. ET/PT on Galavisión since March 18. In each episode, hosts Antonio Palazzola and Steve McHugh barter their way to gaining a wide variety of items while teaching viewers the tricks of the trade.</p>
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