Latest from Next TV in Lyft

Lyft Hires Nielsen To Measure Audience For In-App Ads

jon.lafayette@futurenet.com (Jon Lafayette) — Thu, 21 Mar 2024 13:00:00 +0000

Lyft, the ride-share company that has gotten into the fast-growing retail media business, said it hired Nielsen to measure the audiences and effectiveness of ads that appear in Lyft’s app.

Lyft Media will be using three Nielsen products to determine the impact of its clients’ campaigns with Niesen One Ads, Brand Impact and Buyer Lift.

“As we navigate the advertising landscape with Lyft Media, it is important to us that our advertisers understand the impact their in-app ads have on their overall campaigns,” said Shane Dwyer, Lyft Media, Head of Sales. “Combining Nielsen One Ads, Brand Impact, and Buyer Lift solutions offers our advertisers valuable insight into their campaigns' performance, helping them exceed their campaign objectives.”

Spending on retail media is expected to jump 30% to $64.7 billion in 2024, according to Advertiser Perceptions.

“Leveraging Nielsen One Ads in conjunction with Nielsen Brand Impact solutions unlocks comprehensive insights for advertisers previously not available in the marketplace,” said Ameneh Atai, GM, Audience Measurement at Nielsen. “Lyft Media advertisers will see in real time how reach and frequency metrics can influence brand KPIs, powering actionable insights to guide more informed campaign strategy going forward.”

Comcast Ventures to Be Folded into Business Development Unit

michael.farrell@futurenet.com (Mike Farrell) — Fri, 13 Nov 2020 17:59:42 +0000

Comcast Ventures, the venture capital fund aimed at supporting and investing in start-up technology companies, will be folded into the media giant’s business development unit, the company said Friday.

Comcast Ventures will continue to operate under business development chief Sam Schwartz and focus on companies that support Comcast initiatives like broadband and streaming video. News of the change was first reported by CNBC.

“Comcast Ventures has been a valuable innovation pipeline, providing insight into adjacent industries and investment opportunities,” Comcast said in a statement. “We are aligning our approach to venture investing more closely with our business units and repositioning Comcast Ventures and its fund under the strategic business development team at Comcast Cable. Our business development teams across the company continue to invest in new technology and businesses, which we believe will yield more strategic opportunities and benefits for Comcast and the companies in which we invest. We will continue to support our existing portfolio companies through investment and strategic partnership.”

Comcast Ventures was formed in 2011 after the combination of Comcast Interactive Capital and NBCUniversal’s Peacock Equity Fund and has funded a number of startups, including Cheddar (sold to Altice USA in 2019), shared-ride service Lyft (which went public in 2019) and fantasy sports company FanDuel (sold to Flutter Entertainment in 2018). Its current portfolio includes more than 120 companies ranging from online video platform Vimeo, digital media company Vox Media and content discovery platform Taboola. The unit was headed by Amy Banse, who said in September that she would retire after 30 years with the company. Banse has agreed to stay as a senior advisor to the company through the end of 2021.

Sen. Warner Drills Down on Digital, On-Demand Jobs

john.eggerton@futurenet.com (John Eggerton) — Tue, 01 Sep 2015 17:45:00 +0000

Sen. Mark Warner (D-Va.) has asked the secretaries of Treasury, Commerce and Labor (and the head of the Census Bureau) to see of they can come up with better ways to gauge the size, scope and growth of the on-demand economy powered by broadband-connected devices and GPS technology.

Warner, a former wireless company entrepreneur, points out that millions are participating in that economy thanks to "the growth of new digital platforms that make it much easier for more people to connect," to that economy by monetizing their time, talents, tools, skills cars and spare rooms.

In a letter to the officials,Warner says better and more relevant data could provide better insight into how work is evolving in a digital economy. "20th century surveys & definitions don’t track growth in 21st century economy," his office said in circulating a copy of the letter.

The senator has spent the past year or so studying the on-demand economy, including how to come up with a safety net system for the 'net-driven on-demand 'contingent' workforce, like unemployment, health, injury and disability insurance and retirement savings.

Contingent jobs include self-employed, multiple jobs, part-timers, retired moonlighters and on-call workers. GAO estimates those workers to be anywhere from a low end of eight million to a high of 47 million.

“We know that millions of Americans are eagerly participating in this dynamic new economy, but we don’t have good information on the extent of that participation or the possible policy ramifications,” Warner said in a statement on the letters. “Hundreds of thousands of people are driving for Uber, Lyft, and other ride-sharing platforms. Freelancers, independent contractors, and others are using platforms like Handy and TaskRabbit to more easily connect with additional work opportunities. Artists and collectors are making great use of platforms like Etsy to connect buyers and sellers of art, crafts and vintage items. And many Americans occasionally monetize their spare rooms, apartments, and houses on Airbnb and other sites that facilitate short-term rentals.”

Warner would like a response from the officials within 30 days.

Pivot Pairs With Lyft for #JustVote Campaign

Tuman Jaclyn — Thu, 23 Oct 2014 20:45:00 +0000

Pivot's news program 'TakePart Live' and TakePart.com have paired with the on-demand rideshare app, Lyft, to encourage voting in the midterm election on Nov. 4., the network announced today.

New Lyft riders will be eligible for a free ride up to $25, by using the code JustVote, from Oct. 24 to Nov. 4.

TakePart’s #JustVote campaign started the promotion with the intention to get voters to ‘think nationally, and vote locally.’

“Registering is just the first step, if you don’t get to the polls to vote your voice doesn’t count. I’m excited to have Lyft on board to close the last mile so there’s no excuse, everyone should Just Vote," said co-host Jacob Soboroff in a release.

The campaign joined Rock the Vote to promote voter registration, and now Lyft plans to help voters through the entire process.

"Voter turnout for mid-terms are always lower than Presidential elections-15-20% on average, and this time the entire House of Representatives and one–third of the Senate up for reelection this November, said EVP of Social Action for Participant Media, Chad Boettcher in a release. This is a pivotal vote!"

TakePart reports on-air and online election stories throughout the year until the 2016 Primary Elections. Hosted by Jacob Soboroff, Meghan McCain and Baratunde Thurston, TakePart Live airs Monday-Friday at 10 p.m.