For the second consecutive week Netflix original series Clickbait was the most watched show on the major U.S. subscription streaming services, attracting 1.108 billion viewing minutes during the week of Sept. 6-12, according to Nielsen.

While Clickbait’s viewership performance was down by 352 million minutes week over week, it seems audiences remained taken with the kidnapping-themed, eight-part limited series thriller, starring Entourage’s Adrian Grenier as a cheating family man held hostage. The series debuted on Netflix on Aug. 25—about three weeks before the current ratings phenomenon, Squid Game, showed up. (Nielsen’s weekly ratings snapshots reveal the U.S. SVOD audience scene as it existed around a month ago, not as it appears today. And the ratings are heavily weighted towards Netflix, which has tens of millions more domestic subscribers than Amazon Prime Video, Hulu and Disney Plus.)

The Season 6 premiere of Netflix’s Lucifer, meanwhile, generated 1.052 billion viewing minutes, putting the supernatural-themed original series in second place. The 10 new Lucifer episodes, which debuted on Sept. 10, resulted in a viewing surge of more than 500% week over week, according to Nielsen. The Netflix series centers on Tom Ellis as the titular fallen angel, who works with the LAPD to take down Earthly criminals. 

Lucifer ran on FOX for three seasons before being canceled. Netflix brought the Warner Bros. TV series back to life for a fourth season in 2018. In May, when Netflix released the second leg of Lucifer’s Season 5, the show captured an impressive 1.284 billion viewing minutes. Yet despite recent ratings success, Season 6 of the Warner Bros.-produced 93-episode series marks its last. 

For the first time in two weeks, Netflix off-net supernatural drama Manifest drew less than a billion viewing minutes. Taking the No. 3 spot, Manifest garnered 831 million viewing minutes during the week ending Sept. 12. 

The third season of Manifest was released on Netflix on Aug. 21. Canceled by NBC in June, Manifest has been a ratings giant for Netflix. Netflix has agreed to produce a 20-episode fourth and final season of the series about the mysterious disappearance and reappearance of Flight 828.

For the first time since March, a documentary made Nielsen's top 10 list. Netflix’s Turning Point: 9/11 and the War On Terror drew 691 million viewing minutes. The five-part series, created and narrated by former U.S. Marine James LaPorta, debuted on the streaming service Sept. 1 and finished in fourth place overall.

Meanwhile, off-net series Criminal Minds, Grey’s Anatomy, Cocomelon and NCIS continued to perform reliably for Netflix, filling out the middle portion of the top 10 list. 

Money Heist, the Spanish thriller that was an early local-language progenitor to Squid Game—and one of Netflix’s most globally successful shows of all time—finished in ninth place 538 million viewing minutes for the week ending Sept. 12. The show bowed its fifth season on Netflix back on Sept. 3.

Canadian family drama series Heartland, adapted from Lauren Brooke’s eponymous novels, grew its audience by 9% week over week to remain in Nielsen’s top 10. The 13th season of the multi-generational saga set in Alberta, produced by the CBC, debuted on Netflix back in February. With the 15th season set to unspool in the Great White North, Netflix viewers are still eagerly awaiting Season 14 on the streaming service. 

Notably, Disney Plus’ Cruella—the live-action prequel to the Disney animated classic 101 Dalmatians—which had taken the No. 3 spot the previous two weeks, dropped out of the top 10. 

Also notable: Hulu comedy Only Murders in the Building debuted the first three of its 10 first-season episodes on  August 31 following decent promotion, with stars Steve Martin, Martin Short and Selena Gomez seemingly appearing everywhere. But with the fourth episode debuting Sept. 7, Murders saw its audience decline by 20%.

Previous Weekly Rankings:

August 30 - Sept. 5: Netflix’s 'Clickbait' Steals Audience Traffic From 'Manifest'

August 23-29: Netflix’s 'Manifest' Soars Back to No. 1 with the Debut of Season 3

August 16-22: Netflix’s ’Outer Banks’ Loses 37% of Its Audience, Still Finishes No. 1

August 9-15: Netflix’s Scrappy ‘Outer Banks’ Maintains the No. 1 Spot

August 2-8: Netflix's ‘Outer Banks’ Surpasses 2.1 Billion Viewing Minutes

July 26 - August 1: Netflix's 'All American' Edges 'Outer Banks' for No. 1

July 19-25: Netflix’s ‘Virgin River’ Maintains the No. 1 Spot

July 12-18: Netflix’s ‘Virgin River’ Ends Five-Week ‘Manifest’ Winning Streak

July 5-11: #SaveManifest Movement Picks Up Steam as Netflix Series Becomes the Most Watched SVOD Show for 5th Straight Week

June 28-July 4: Amazon’s $200 Million Bet on Paramount’s ‘The Tomorrow War’ Pays Off

June 21-27: ‘Manifest’ Continues Series Saving Flight Plan on Netflix

June 14-20: Netflix’s ‘Manifest’ Scores the Year’s Biggest SVOD Audience So Far

June 7-13: Netflix’s ‘Sweet Tooth’ Shows Bite for the Week of June 7-13

May 31-June 6: Netflix’s ‘Lucifer’ Bedevils SVOD’s Biggest Audience Since Season 3 of 'Cobra Kai’ Debuted in January

May 24-30: Netflix’s ‘Lucifer’ Has SVOD’s Biggest Week* Since ‘Coming 2 America’ Debuted in Early-March

May  17-23: Zack Snyder’s ‘Army of the Dead’ on Netflix Leads a Rather Lifeless Week for the U.S. Streaming Biz

May 10-16: ‘Jupiter’s Legacy’ Not Good Enough For Netflix to Renew, But Strong Enough to Lead the Week of May 10-16

May 3-9: Netflix’s $100 Million Bet on Sony’s ‘The Mitchells vs. The Machines’ Pays Off

April 26 - May 2: Netflix’s ‘Shadow and Bone’ Edges Hulu’s ‘Handmade’s Tale' in Rebound Week for the Streaming Biz

April 19-25: Netflix’s ‘NCIS’ Off-net Run Wins Another ‘Easttown and Down' Week for the U.S. SVOD Biz

April 12-18: Disney Plus’ ‘The Falcon and the Winter Soldier’ Builds to 855 Million Streaming Minutes and a No. 1 Finish

April 5-11: Give Netflix's 'Thunder Force' Five for Winning the Week of April 5-11

March 29 - April 4: Netflix’s ‘The Irregulars’ Tops the Easter Week Charts

March 22-28: - 'Falcon and Winter Soldier' Tops SVOD Originals

March 15-21: - 'Grey's Anatomy' Re-Runs Top SVOD Ranker

March 8-14: - ‘The Crown’ Got Royal Gains from Meghan’s Big Oprah Interview

March 1-7: - Amazon Tops the Charts for the First Time with ‘Coming 2 America’

Feb 22-28: - Netflix’s 'Ginny & Georgia' Leads the SVOD Biz

FX's latest edition of its American Crime Story anthology series headlines a busy week of series premieres.

Impeachment: American Crime Story launches Sept. 7 and chronicles the events leading up to the impeachment of President Bill Clinton amid the Monica Lewinsky scandal, said the network. The series stars Clive Owen, Sarah Paulson, Edie Falco and Beanie Feldstein.  

Returning series premiering this week include Netflix's Lucifer, which debuts its sixth and final season on Sept. 10, and OWN's Queen Sugar, which returns for its sixth season on Sept. 7.

Below are video trailers and premiere dates for several shows debuting the week of Sept. 7 to Sept. 12 on cable networks and streaming services (for some videos, viewer discretion is advised):

Sept. 7 -- On The Verge (drama) -- Netflix

Sept. 8 -- Doogie Kamealoha, M.D. (drama) -- Disney Plus

Sept. 8 -- Wu-Tang: An American Saga (drama) -- Hulu

Sept. 9 -- All the Queen’s Men (drama) -- BET Plus

Sept. 9 -- Frogger (game show) -- Peacock

Sept. 9 -- Kin (drama) -- AMC Plus

Sept. 10 -- Come From Away (musical) -- Apple TV Plus

Sept. 10 -- The Smurfs (animation) -- Nickelodeon

Sept. 10 -- The Voyeurs (thriller) -- Prime Video

Sept. 10 -- Malignant (horror movie) -- HBO Max

Sept. 12 -- American Rust (drama) -- Showtime

Sept. 12 -- Scenes From a Marriage (drama) -- HBO

Despite eroding restrictions that are letting more and more Americans out of the house, a J.D. Power report Thursday said nearly 80% of consumers are streaming entertainment as much or more than during the height of the pandemic. 

In a survey released Aug. 5, J.D. Power asked 1,209 adults in June about their streaming habits over the past six months. According to the researcher, 79% said they are streaming the same or more over that time period. In addition, the number of streaming providers per household rose to 4.5 in June from 3.9 in December, with more customers utilizing streaming apps via smart TVs, mobile phones and tablets. According to the survey, 40% of respondents access streaming apps through smart TVs (vs. 36% in December); 36% via smartphones and tablets (up from 30% in December) and 28% through a laptop computer (up from 25% in December).

According to the survey, apps are the second-most used streaming connection path. Hardware platforms like Roku, Apple TV and Chromecast also got sizable boosts for reasons ranging from retrofitting a non-connected TV to make it “smart,” or accessing services that may not be available on specific brands of smart TVs.

With that rise in consumption also comes a greater tolerance for price increases. Respondents to the survey said they spent an average of $55 per month for streaming services, up 17% since December. 

Also Read: JD Power: New Streaming Services Chip Away at Netflix Dominance 

J.D. Power said recent price increases from Netflix and Disney Plus are one of the culprits for the uptick in overall spend, adding that streaming services have invested heavily to add content.  

But higher prices and the rise in the number of streaming services hasn’t diluted the number of total subscriptions per household, according to the J.D. Power survey. About 57% of respondents said they subscribe to 4 or more streaming services, up from 50% in December. J.D. Power said that the emergence of platforms that cater to specific content — like Discovery Plus, which focuses on home and lifestyle shows -- has helped expand the number of services consumers subscribe to. 

“So while the a la carte nature of streaming could lend itself to less customer spending, it appears the inverse is happening,” J.D. Power said. “The more choices, the more temptation to get access to a specific library.” 

The top three streamed shows also reflect that diversity of options, with Netflix’s Lucifer logging in at No. 1 with 5% of respondents, followed by Hulu’s The Handmaid’s Tale (4.4%) and HBO Max’s Friends (2.6%).

Netflix maintained the top spot among streaming services, with 89% of respondents saying they subscribe to the service, compared to 81% in December. Amazon Prime Video held second place, cracking the 70% milestone for the first time with 76% of respondents claiming to be subscribers (up from 65% in December), followed by Hulu at 64% (up from 56% in December), and Disney Plus at 52% (up from 47% in December).

Netflix’s supernatural-themed original series Lucifer was once again the most watched program on a major U.S. SVOD services for the week of May 31–June 6, attracting 1.838 billion viewing minutes, according to Nielsen. 

Netflix released the second leg of Lucifer’s Season 5 campaign on May 28, and the show was the top draw for the week of May 24-30, as well. The second-week audience was the biggest for any show on the major U.S. streaming services—Netflix, Amazon Prime Video, Hulu and Disney Plus—since Netflix debuted Season 3 of Cobra Kai in early January.

Nielsen reported that 18-34 year-old’s accounted for over a third of Lucifer’s viewing audience during the week of May 31.=

Lucifer ran on FOX for three seasons before being canceled. Netflix brought the Warner Bros. TV series back to life for a fourth season in 2018. In June 2020, the streaming service announced renewal of Lucifer for a sixth and final season.

Lucifer was not the only program to surpass 1 billion streaming minutes for the week ending June 6. Disney Plus’ Raya And The Last Dragon garnered 1.078 billion streaming minutes,  placing the film in the No. 2 spot on Nielsen’s overall ranker and No. 1 on the movie sub ranking . The family film featuring Disney’s first Southeast Asian princess had been available for viewing on Disney Plus since March via the $30 Premiere Access channel. However, it became part of the full $6.99-a-month smorgasbord on June 4. 

Netflix’s Sweet Tooth came in at No. 3. The eight-episode series, which launched June 4, tallied 794 million viewing minutes in the U.S.  An adaptation of DC Vertigo’s eponymous comic, written and drawn by Jeff Lemire, the series was originally intended for Hulu. But two years after Hulu’s pilot production order, the series was picked up by Netflix in May 2020.

Warner Bros. TV’s post-apocalyptic family series focuses on a hybrid deer-boy who befriends a wandering loner.

Meanwhile, Dirty John—a two-season USA Network true crime drama licensed by Netflix— took the fourth spot. The 16-episode true-crime, scripted anthology series garnered 761 million viewing minutes. The eight-episode second season of the series, Dirty John: The Betty Broderick Story, launched on Netflix in June 2021 after airing on the USA network in June 2020. 

Amanda Peet stars as Betty Broderick, a San Diego housewife who killed her ex-husband, Dan Broderick (Christian Slater) and his new wife Linda Broderick (Rachel Kelley) in 1989. The real-life Betty Broderick was convicted of double homicide in 1991 and received a sentence of 32 years-to-life in prison. 

Season 1 of Dirty John – Dirty John: The John Meehan Story—aired in November 2018 on Bravo and starred Connie Britton as Debra Newell a single mother who fell in love with charismatic con man John Meehan (Eric Bana). In June 2018 Netflix secured international rights to the NBCUniversal two-season series. As part of that deal, Netflix gained second-window U.S. rights to the series two seasons.

According to Nielsen, Dirty John appealed to 18-64 year-olds, and skewed 70% female. 

Previous Weekly Rankings:

May 31-June 6: Netflix’s ‘Lucifer’ Has SVOD’s Biggest Week* Since ‘Coming 2 America’ Debuted in Early-March

May  17-23: Zack Snyder’s ‘Army of the Dead’ on Netflix Leads a Rather Lifeless Week for the U.S. Streaming Biz

May 10-16: ‘Jupiter’s Legacy’ Not Good Enough For Netflix to Renew, But Strong Enough to Lead the Week of May 10-16

May 3-9: Netflix’s $100 Million Bet on Sony’s ‘The Mitchells vs. The Machines’ Pays Off

April 26 - May 2: Netflix’s ‘Shadow and Bone’ Edges Hulu’s ‘Handmade’s Tale' in Rebound Week for the Streaming Biz

April 19-25: Netflix’s ‘NCIS’ Off-net Run Wins Another ‘Easttown and Down' Week for the U.S. SVOD Biz

April 12-18: Disney Plus’ ‘The Falcon and the Winter Soldier’ Builds to 855 Million Streaming Minutes and a No. 1 Finish

April 5-11: Give Netflix's 'Thunder Force' Five for Winning the Week of April 5-11

March 29 - April 4: Netflix’s ‘The Irregulars’ Tops the Easter Week Charts

March 22-28: - 'Falcon and Winter Soldier' Tops SVOD Originals

March 15-21: - 'Grey's Anatomy' Re-Runs Top SVOD Ranker

March 8-14: - ‘The Crown’ Got Royal Gains from Meghan’s Big Oprah Interview

March 1-7: - Amazon Tops the Charts for the First Time with ‘Coming 2 America’

Feb 22-28: - Netflix’s 'Ginny & Georgia' Leads the SVOD Biz

The season-premiere episode of Lucifer on Netflix captured an impressive 1.284 billion viewing minutes in the U.S., according to Nielsen, making it the top show in the subscription streaming business for the week of May 24-30.

Bookmark this URL: And each week, you'll have a magic carpet ride to our report on Nielsen's flawed but deeply compelling streaming audience rankings

Notably, that was the same week that HBO Max’s Mare of Easttown, perhaps the buzziest show on TV for the month of May, had its limited series finale. Since Nielsen still isn’t measuring HBO Max in its weekly arbitration of SVOD audience performance—despite the pleadings of Reed Hastings himself—the ratings picture comes with a bit of an asterisk. 

Not that it would have been easy to bedevil Lucifer, the only show among the four biggest U.S. SVOD services to surpass 1 billion streaming minutes for the week ending May 30. 

The Netflix series centers on Tom Ellis as the titular fallen angel, who works with the LAPD to take down Earthly criminals. Season 5 of the series consisted of 16 episodes, with

the first eight being released on August 21, 2020. The second half of Season 5 launched on May 28, 2021. After just three days on Netflix, Lucifer’s 83 combined episodes drew video streaming’s biggest weekly audience since Eddie Murphy comedy sequel Coming 2 America debuted on Amazon Prime Video in early March.

After airing on Fox for three years before being canceled, Netflix brought the Warner Bros. TV series back to life for a fourth season in 2018. It was announced in 2019 that Season 5 would be the last, but in

June 2020, Netflix announced that they renewed Lucifer for a sixth and final season.

Falling from the No. 1 spot and into second place was Zack Snyder’s Army of the Dead, which captured 786 million viewing minutes, down 127 million viewing minutes over its premiere week. The Netflix zombie thriller launched on the streaming service on May 21 and is only the seventh movie to rank No. 1 on Nielsen’s weekly top SVOD programs list since the company started ranking content on the major U.S. SVOD services in September.

The film was first announced in 2008 as a sequel to 2004’s Dawn of the Dead, with Universal Studios and Warner Bros. producing. But Army of the Dead didn’t get off the ground until Netflix acquired the project

in January 2019. According to The Wall Street Journal the projected budget for Army of the Dead was $90 million. “The Snyders say the actual production cost was lower, and far cheaper than

the name-brand superhero movies he made for Warner Bros. with budgets north of $200 million.”

Even at $90 million or slightly below, capturing 786 million viewing minutes in its second week on Netflix seems to make the economic model questionable. But it might not be the Army of the Dead that’s not engaging to viewers. It could be blamed on viewers watching far more cable and network TV, than streaming services. 

Last week via Nielsen’s new monthly infographic, The Gauge, the company reported that American viewers spent 64% of their time watching network and cable TV on their television sets in May 2021. Streaming services accounted for just 26% of video watching last month and Netflix accounted for just 6% of U.S. video consumption.  Hulu trailed at 3%, Amazon at 2% and Disney Plus at 1%. (Ad-supported YouTube, like Netflix, captured 6%.)

Despite Netflix making up just 6% of U.S. TV watching in May, the company still dominates subscription streaming—all 10 of the top rated shows in the U.S. SVOD biz for the week of May 24-30 belonged to Netflix, which has far more scale (over 74 million U.S. subscribers) than any other SVOD service. 

Netflix’s off-network run of ABC’s Grey’s Anatomy tallied 633 million U.S. streaming minutes, placing the series and its 374 episodes in third place for May 24-30. That's up 58 million viewing minutes week over week.

Coming in at No. 4 was the off network crime drama Criminal Minds. The CBS procedural drama’s 310 episodes licensed by Netflix garnered 616 million minutes of viewing.

Another Netflix acquired crime drama, Startup ranked fifth. The 31-episode Crackle series, which stars Adam Brody, garnered 547 viewing minutes, down 110 million viewing minutes week over week.

Startup, which launched on Netflix May 4, first aired on Crackle in September 2016. The third and final season of the show premiered November 2018.

Nefltix’s The Kominsky Method, starting its third and final season on May 28, finished eighth.The show follows actor and acting coach Sandy Kominsky (Micahel

Douglas) and his agent Norman Newlander (Alan Arkin), as they navigate their later years in Los Angeles. The show’s 22 episodes garnered 495 million viewing minutes.

Finally, the third season of DreamWorks Animations’ Jurassic World Camp Cretaceous, which debuted on Netflix on May 21, took the No. 9 spot with its 26 episodes garnering 470 million viewing minutes.

Previous Weekly Rankings:

May: 17-23: Zack Snyder’s ‘Army of the Dead’ on Netflix Leads a Rather Lifeless Week for the U.S. Streaming Biz

May 10-16: ‘Jupiter’s Legacy’ Not Good Enough For Netflix to Renew, But Strong Enough to Lead the Week of May 10-16

May 3-9: Netflix’s $100 Million Bet on Sony’s ‘The Mitchells vs. The Machines’ Pays Off

April 26 - May 2: Netflix’s ‘Shadow and Bone’ Edges Hulu’s ‘Handmade’s Tale' in Rebound Week for the Streaming Biz

April 19-25: Netflix’s ‘NCIS’ Off-net Run Wins Another ‘Easttown and Down' Week for the U.S. SVOD Biz

April 12-18: Disney Plus’ ‘The Falcon and the Winter Soldier’ Builds to 855 Million Streaming Minutes and a No. 1 Finish

April 5-11: Give Netflix's 'Thunder Force' Five for Winning the Week of April 5-11

March 29 - April 4: Netflix’s ‘The Irregulars’ Tops the Easter Week Charts

March 22-28: - 'Falcon and Winter Soldier' Tops SVOD Originals

March 15-21: - 'Grey's Anatomy' Re-Runs Top SVOD Ranker

March 8-14: - ‘The Crown’ Got Royal Gains from Meghan’s Big Oprah Interview

March 1-7: - Amazon Tops the Charts for the First Time with ‘Coming 2 America’

Feb 22-28: - Netflix’s 'Ginny & Georgia' Leads the SVOD Biz

Cable networks and streaming services will look to end the month of May on a high note with several series and movie premieres leading into Memorial Day weekend.

Disney Plus will debut its highly anticipated movie Cruella, starring Emma Stone in the role of 101 Dalmatians antagonist Cruella de Vil in a prequel of the classic Disney film. Disney Plus subscribers will have to pay an additional $30 for the movie as part of the streaming service’s Premiere Access movie offering for movies that debut day and date with their theater premiere. 

Read also: Disney Plus Premiere Access Gets 'Cruella,' 'Black Widow' Same Time as Theaters 

Also slated for this week is the May 27 premiere of Friends: The Reunion special on HBO, which reunites the stars of the popular 1990’s sitcom -- Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer -- for a real-life, unscripted celebration of the show.

Below are video trailers and premiere dates for several shows debuting the week of May 24 to May 31 on cable networks and streaming services (for some videos, viewer discretion is advised):

May 25 -- Mr. Inbetween (returning series) -- FX

Read also: Review: Mr. Inbetween on FX 

May 26 -- The Bold Type (returning series) -- Freeform

May 27 -- Blue Miracle (movie) -- Netflix

May 27 -- Madagascar: A Little Wild (returning series) -- Peacock

May 27 -- Rugrats (animation) -- Paramount Plus

May 28 -- The Kominsky Method (returning series) -- Netflix

May 28 -- Lucifer (returning series) -- Netflix

May 28 -- Plan B (movie) -- Hulu

May 29 -- Oslo (movie) -- HBO Max

May 30 -- Tulsa Burning: The 1921 Race Massacre (documentary) -- History

Read also: Programming Review: History's 'Tulsa Massacre' Spotlights a Forgotten Tragedy

May 31 -- Gordon Ramsay: Uncharted (reality series) -- National Geographic

HBO’s five-part series Chernobyl and Netflix’s debut of former Fox drama series Lucifer top a list of new and returning shows headed to cable and streaming services this week.

Chernobyl, which premieres May 6, dramatizes the story of the 1986 nuclear accident, and the brave men and women who sacrificed to save Europe from unimaginable disaster, all the while battling a culture of disinformation, according to HBO.

Lucifer launches its first season on Netflix May 8 after running three seasons on Fox broadcasting. Series star Tom Ellis returns in the series' 10-episode Netflix run.

Below are video trailers and premiere dates for several shows debuting this week on cable networks and streaming services:

May 6 -- State Of the Union (comedy) -- SundanceTV

May 7 -- Foster (documentary) -- HBO

May 9 -- Klepper (series) -- Comedy Central

May 10 -- The Society -- (drama series) -- Netflix

May 10 -- Sneaky Pete (returning series) -- Prime Video

May 10 -- Wu-Tang Clan: Of Mics and Men (documentary) -- Showtime

May 12 -- Our Cartoon President (returning animated series) -- Showtime

Fox’s recently canceled drama series Lucifer will get a second life after Netflix said it will produce a fourth season of the series, according to published reports.

The series, which will resume on Netflix in 2019, gets a reprieve after Fox broadcasting cancelled the show last month following the series’ third season.

The show’s return was aided by a massive social media outcry under the hashtag #savelucifer. Series showrunner Joe Henderson took to Twitter to celebrate the show’s new life and to thank fans for their support of the show.

[embed]https://twitter.com/Henderson_Joe/status/1007723003394678784[/embed]

Lucifer is the second cancelled Fox series to get new life on another outlet this spring, following NBC’s recent pickup of comedy series Brooklyn Nine-Nine. It also follows Amazon’s pickup last month of cancelled Syfy space-themed series The Expanse.