B&C has partnered with always-on TV ad measurement and attribution company iSpot.tv to bring you a weekly chart we call Promo Mojo: exclusive data showing the top five TV promos ranked by ad impressions. Our data covers the seven-day period through Oct. 24.

A promo for ABC’s new musical drama Queens tops the chart, marking the third week in a row at No 1.

And CBS once again takes second place to promote The Equalizer — as well as third place for Ghosts. 

(CBS snagged third place the previous week, too, but it was to promote CSI: Vegas.)

The one cable network in the mix, HGTV, hypes the new (16th) season of Love It or List It in fourth place, while ABC gives some love to The Bachelorette in fifth.

Notably, The Equalizer spot has the week’s highest iSpot Attention Index (127), meaning viewers were on average highly likely to watch it all the way through (vs. interrupting it by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Also Read: Fall 2021 Premiere Dates

1) Queens, ABC

Impressions: 367,187,042

Interruption Rate: 1.34%

Attention Index: 97 (3% more interruptions than avg.)

Imp. Types: National 89%, Local 8%, VOD/OTT 3%

In-network Value: $2,154,900

Out-of-network Est. Spend: $883,422

2) The Equalizer, CBS

Impressions: 234,933,922

Interruption Rate: 1.00%

Attention Index: 127 (27% fewer interruptions than avg.)

Imp. Types: National 93%, Local 5%, VOD/OTT 2%

In-network Value: $3,164,778

Out-of-network Est. Spend: $88,441

3) Ghosts, CBS

Impressions: 233,946,473

Interruption Rate: 1.45%

Attention Index: 93 (7% more interruptions than avg.)

Imp. Types: National 90%, Local 7%, VOD/OTT 3%

In-network Value: $3,402,795

Out-of-network Est. Spend: $194,338

4) Love It or List It, HGTV

Impressions: 226,664,940

Interruption Rate: 1.65%

Attention Index: 100 (0% fewer interruptions than avg.)

Imp. Types: National 99%, Local 0%, VOD/OTT 1%

In-network Value: $922,960

Out-of-network Est. Spend: $0.00

5) The Bachelorette, ABC

Impressions: 207,153,469

Interruption Rate: 0.89%

Attention Index: 106 (6% fewer interruptions than avg.)

Imp. Types: National 85%, Local 12%, VOD/OTT 3%

In-network Value: $918,131

Out-of-network Est. Spend: $329,135

* Data provided by iSpot.tv, TV Ad Measurement for Disruptive Brands *

Impressions: The total impressions within all U.S. households including National Linear (Live & Time-shifted), VOD plus OTT, and Local.

Attention Score: Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.

Attention Index: Represents the Attention of a specific creative or program placement vs. the average in its respective industry. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.

Impression Types: Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.

In-Network Value: Estimated media value of in-network promos.

Out-of-Network Spend: The estimated amount spent on TV airing time for this promo's spots during a given date range.

National: Live: A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.

Local: A promo that was aired during a local ad break slot.

VOD: This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load).

OTT: On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

Season 15 of Love It or List It gets underway on HGTV Nov. 18. Real estate broker David Visentin and design maven Hilary Farr help families with humdrum houses make a key decision: Make over their house, or move on.

Visentin finds potential new homes for those on the show, while Farr helps them fix up their existing abodes to better match their needs and wants. Visentin has a knack for “interpreting what a family wants” in a new home, Brian Balthazar, vice president of programming at HGTV, said, while Farr “is a master at seeing the hidden potential of homes.”

A couple of new contractors join the show, and the home designs “have gotten so next-level,” Balthazar said.

He said most everyone can relate to Love It or List It, as we so often wonder if we’re in the right domicile or if there’s a more perfect match down the block. The show, he added, gets everyone to look at their home in a new way.

“It’s an infinitely relatable show,” Balthazar said.

And the Buchmans are back! Mad About You reboots on Spectrum, with six episodes available Nov. 20 and six more Dec. 18. The show initially ran on NBC from 1992 to 1999. This time around, daughter Mabel is off to college at NYU, a few blocks from home.

Peter Tolan is showrunner. He said Paul Reiser and Helen Hunt heard enough queries about rebooting the series that they finally gave it real consideration. “They were both reluctant,” he said. “But enough people talked about it, and they said, ‘maybe we should.’ ”

Tolan did not work on Mad About You the first time around, but has a deal with producer Sony Pictures Television. He’d seen some of the show, not much, but felt he could write for Paul. He also underwent a crash course in Mad About You. With 164 episodes, Tolan wasn’t about to watch the whole thing. So he asked around on the set, which episodes to watch. Fitting for this time of year, season three’s Thanksgiving episode, where Jamie throws the turkey out the window, came up repeatedly.

A challenge for rethinking a show with seven seasons under its belt is coming up with fresh storylines. Tolan said he heard a lot of “we already did that” in the writers’ room. Having Paul and Jamie as empty nesters makes for new ground to cover.

The new episodes are on demand for Spectrum subscribers. Tolan is optimistic the new Mad About You can reach a wider audience, but Spectrum has not shared plans for that. “That’s the hope,” he said, “that a second window gets worked out.”

Four HGTV series will be returning this January with new seasons, filled with new home renovations and real estate episodes, the network announced today.

The returning series: Love It or List It (Hilary Farr and David Visentin), Love It or List It, Too (Jillian Michaels and Todd Talbot), Fixer Upper (Chip and Joanna Gaines) and Property Brothers (Drew Scott and Jonathan Scott).

Premieres are as follows: 

Love It or List It, Too

Friday, Jan. 2, at 9 p.m.

Love It or List It

Monday, Jan. 5, at 9 p.m. 

Fixer Upper

Tuesday, Jan. 6 at 9 p.m.

Property Brothers

Wednesday, Jan. 7, at 9 p.m.

HGTV's top-rated series Love It or List It, starring real estate expert David Visentin and designer Hilary Farr (pictured), is heading to Raleigh-Durham, N.C., to begin production for season 10. Producers at Big Coat Productions are actively seeking potential homeowners who are torn between renovating their existing home and relocating to a new residence, HGTV said. UPDATE: Local residents (in the Raleigh-Durham) area can apply to be a part of the show by visiting: www.thecastinggroup.com.

In each hour-long episode of Love It or List It, Visentin and Farr compete to earn the homeowners' final decision to renovate and stay in their current home or opt for a new one. She renovates and redecorates the worn-out home to increase its value and ensure that it meets the homeowners’ current needs, while he activates his real estate expertise and insights to identify newer listings for the homeowners’ consideration, HGTV said in a release. In the end, the homeowners decide to stay in their newly transformed space or replace it with a new home.