Rabbit season! 

Duck season!

HBO Max season!

According to enthusiast's social-news outlet The Cartoon News, seasons 16-31 of the iconic Looney Tunes series of cartoon shorts have been taken down from HBO Max. 

In all, 256 episodes of the 511 Looney Tunes series installments have been removed from the SVOD service. HBO Max parent Warner Bros. Discovery hasn’t yet officially commented on the removal of the programming. 

In an effort to cut residual and royalty costs, heavily leveraged WBD has been aggressively removing iconic brands from HBO Max recently. Several weeks ago, for example, the company took down Westworld, an HBO original series that has been nominated for 54 Emmy Awards, from the streaming service. 

Previously, a finished $90 million original film set to debut on HBO Max, Batgirl, was buried deep underground for write-off purposes. Iconic kids‘ show Sesame Street also had its episode count trimmed on the SVOD platform. These are but a few of the shows taken off HBO Max recently as WBD looks for $3.5 billion in “synergy” cuts.

Short history: AT&T closed on an $85 billion purchase of Time Warner Inc. in 2019. The wireless company spent massively to launch HBO Max in 2020. Then it lost its will and spun off the whole operation and merged it with Discovery in a $43 billion deal. The newly formed Warner Bros. Discovery (WBD) carries more than $50 billion of debt.  

Like Sesame Street, the Looney Tunes ’toons were part of an and-the-kitchen-sink content agenda undertaken by previous WarnerMedia chief Jason Kilar back in the salad-days HBO Max launch era three years ago, with AT&T as free-spending overlord ... and a mindset that it was going to take the entire WB vault and a whole lot of deficit financing to reach scale and have HBO Max win The Streaming Wars. 

Three years later, linear distribution alternatives are more eroded than ever, but Wall Street has somehow lost its desire to fight the streaming battle. Discovery and its CEO, David Zaslav, have taken over the operation. And they want us to know that HBO Max — this robust platform that many of us were seriously beginning to vibe on more than Netflix — was totally unsustainable all along. They’re doing us all a huge favor, Zaslav says, by right-sizing a poorly conceived, unwieldy, inefficient mess of an operation … that many of us really liked on a consumer level. 

For us HBO Max lovers, it's kind of like having your mom leave a Wall Street finance guy to remarry a media-tech trade journalist. The watch party’s kinda over.

Thank you, Dave?

Featuring Bugs Bunny, Elmer Fudd, Sylvester, Tweety Bird and other animated luminaries from Warner Bros.’ iconic World War II-era series of cartoon shorts, Looney Tunes represents but one pillar in a robust HBO Max library, certainly justifying for at least a few HBO Max subscribers the premium $14.99-a-month subscription price for the commercial-free iteration of the service.

Zaslav, who bills his regime as the voice of fiscal sanity amid a TMT industry driven mad by this supposedly disruptive organism called the internet, insists we’re gonna miss nothin’ by losing a few episodes of Tweety Bird and Sylvester late at night when we’re hitting the ol‘ chronic and looking for a few comforting laughs. 

“All those write-offs that we took shows off these platforms — we didn’t take one show off a platform that was going to help us in any way," he told investors in November. ▪️

Turner Broadcasting System is repositioning its Boomerang service as an all animation, youth-targeted network that will feature commercials in the U.S. for the first time, beginning next year. The gambit places Boomerang in the hunt for eyeballs for kids and their parents, as well as the marketing opportunities tied to co-viewing audiences. 

While Boomerang, which has served as vintage complement to Turner Broadcasting's flagship kids brand, Cartoon Network, will continue to draw from a robust library of Warner Bros., Hanna-Barbera, Cartoon Network and MGM theatrical shorts, series and specials, featuring such classics as Tom and Jerry, Looney Tunes, Scooby-Doo and The Powerpuff Girls, the network will integrate a slate of newly acquired contemporary series from around the globe.

Boomerang will also introduce a refreshed on-air environment and for the first time offer exclusive original content on the network across its 13 international feeds. All told, Boomerang counts some 250 million global subscribers, including 45.5 million in the U.S., where it launched in 2000.

The first rollout of the refreshed Boomerang occurred in Latin America on Sept. 29, and will continue Down Under in Australia on Nov. 3. The relaunch in the additional territories, including the States, will transpire in 2015.  Domestically, the network became rated by Nielsen in September. The move to sell ads on Boomerang was announced in February.

With the reset, Boomerang will compete for ad sales and sponsorship opportunities with Cartoon, Viacom's Nickelodeon suite of services, as well as Disney Channel and Disney XD.

"The re-launch of Boomerang as a second flagship channel is a testament to its global appeal,” Gerhard Zeiler, president of Turner Broadcasting System, International, said in a release.  “We are extremely proud to see this channel move into its next incarnation – with a look and feel that conveys its quality and contemporary position. This represents a further step in our strategy to build on the success of our international kid’s network.”

Christina Miller, who in July became president and general manager, Cartoon Network, Adult Swim and Boomerang (U.S.), said in the release: “Boomerang has always been a timeless favorite with multi-generational appeal. We see this as a unique opportunity to not only redefine the family co-viewing experience, but to grow and leverage our overall global kids portfolio and position it across all platforms in conjunction with Cartoon Network."

Beyond its linear presence in more than 250 million homes, Boomerang also will be supported with refreshed digital and mobile platforms, including a newly refaced website that features exclusive activities, games and content to provide a full immersion experience for all visitors. Younger fans will be able to enjoy age-appropriate free games showcasing their favorite characters, while older users can learn more about their favorite characters and series.