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                            <title><![CDATA[ Latest from Next TV in Local-news-in-the-digital-age-study ]]></title>
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                                                            <title><![CDATA[ Pew Study: Local TV Remains Go-To News Source ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pew-study-local-tv-remains-go-news-source-388528</link>
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                            <![CDATA[ Pew Study: Local TV Remains Go-To News Source ]]>
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                                                                                                <author><![CDATA[ john.eggerton@futurenet.com (John Eggerton) ]]></author>                    <dc:creator><![CDATA[ John Eggerton ]]></dc:creator>                                                                                    <dc:source><![CDATA[ http://cdn.mos.cms.futurecdn.net/ETjt8sjZcQr97v7yakQ4hP.jpg ]]></dc:source>
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                                <p>Local broadcast TV news remains "the single most visible presence in the news space" and still draws a far bigger audience than TV websites.</p><p>That is according to a just-released study, <a href="http://www.journalism.org/2015/03/05/local-news-in-a-digital-age/">Local News in the Digital Age,</a> of print, broadcast and online news outlets in a trio of geographically diverse U.S. markets. The study was conducted by the Pew Research Center and the John S. and James L. Knight Foundation.</p><p>The study, which analyzed news outlets in Denver; Macon, Ga.; and Sioux City, Iowa, found that traffic, weather and sports segments accounted for about a third of the airtime on local TV news, and that short anchor reads rather than longer stories comprised about two-thirds of of the remainder.</p><p>In fact, brevity was the order of the day in all three markets. Nearly half (45%) of non-sports, weather and traffic stories in Denver were 30 seconds or less, compared with 29% in Sioux City and 17% in Macon. More than 80% of the stories in all the markets were less than two minutes long.</p><p>In addition to the legacy mainstream media, the study looked at "neighborhood and community newspapers, ethnic and alternative media outlets, civic organizations, nonprofits and municipal institutions."</p><p>The study found that in Denver, nine different TV stations offer 25 hours of news per weekday (the study did not measure weekends), including two hours in Spanish.</p><p>The study encompassed six separate studies, an audit of the news landscape (a total of 198 over-three markets were identified), a survey of residents, a content analysis (6,416 stories), site visits and interviews, an analysis of Facebook/Twitter posts and s study to select the cities.</p>
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