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                            <title><![CDATA[ Latest from Next TV in Liveramp ]]></title>
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        <description><![CDATA[ All the latest liveramp content from the Next TV team ]]></description>
                                    <lastBuildDate>Thu, 13 Jun 2024 12:01:01 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Nielsen Says It Is Interoperable With LiveRamp for Data-Driven Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nielsen-says-it-is-interoperable-with-liveramp-for-data-driven-ads</link>
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                            <![CDATA[ Campaign planners can connect first- and third-party data ]]>
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                                                                        <pubDate>Thu, 13 Jun 2024 12:01:01 +0000</pubDate>                                                                                                                                <updated>Thu, 13 Jun 2024 14:59:07 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LLwJgpE2pH2LozUW5vs24L-1280-80.jpg">
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                                                            <title><![CDATA[ NBCUniversal Working With Google, LiveRamp To Use First Party-Data for Personalized CTV Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/nbcu-working-with-google-liveramp-to-use-first-party-data-for-personalized-ctv-ads</link>
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                            <![CDATA[ Arrangement combines privacy with performance, companies say ]]>
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                                                                        <pubDate>Thu, 14 Mar 2024 20:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/LwZyEP4ZJpp7nXnmveSoAT-1280-80.jpeg">
                                                            <media:credit><![CDATA[Pavlo Gonchar/SOPA Images/LightRocket via Getty Images]]></media:credit>
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                                                            <title><![CDATA[ LiveRamp, Yahoo Expand Collaboration on Addressable Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/liveramp-yahoo-expand-collaboration-on-addressable-ads</link>
                                                                            <description>
                            <![CDATA[ Integration expected to create greater demand and reach ]]>
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                                                                        <pubDate>Mon, 16 Oct 2023 12:30:00 +0000</pubDate>                                                                                                                                <updated>Mon, 16 Oct 2023 14:25:23 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RKhZjkTeUGjGNRfcWjFZLf-1280-80.jpg">
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                                                            <title><![CDATA[ FreeWheel Will Support LiveRamp’s RampID To Enable More Addressable CTV Advertising ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/freewheel-supporting-liveramps-rampid-to-enable-more-addressable-ctv-advertising</link>
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                            <![CDATA[ Marketers can use first-party data to target audiences ]]>
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                                                                        <pubDate>Wed, 27 Sep 2023 12:30:00 +0000</pubDate>                                                                                                                                <updated>Wed, 27 Sep 2023 15:29:17 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/WkPqXSwB6kPezNJDhonFcV-1280-80.jpg">
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                                                            <title><![CDATA[ Dollar General Media Network Uses LiveRamp To Connect With Customers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/dollar-general-media-network-uses-liveramp-to-connect-with-customers</link>
                                                                            <description>
                            <![CDATA[ Retail network boosts ROI for marketers including Pepsi, Hershey’s, Unilever, General Mills and Colgate-Palmolive ]]>
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                                                                        <pubDate>Tue, 28 Mar 2023 12:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/4D8MpfmQL28fRvZDv4fcP4-1280-80.jpeg">
                                                            <media:credit><![CDATA[Dollar General]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Dollar General]]></media:description>                                                            <media:text><![CDATA[Dollar General]]></media:text>
                                <media:title type="plain"><![CDATA[Dollar General]]></media:title>
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                                                            <title><![CDATA[ LiveRamp Launches Facility For Secure Data Collaboration ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/liveramp-launches-facility-for-secure-data-collaboration</link>
                                                                            <description>
                            <![CDATA[ Hill’s Pet Nutrition, Ampersand, Dish Media, Snap and TelevisaUnivision are early users ]]>
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                                                                        <pubDate>Tue, 28 Feb 2023 13:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 28 Feb 2023 17:39:48 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/PbjMYQMNAuA3VVy7tDut4i-1280-80.png">
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                                                                                                                                                                                                                                    <media:description><![CDATA[LiveRamp Logo]]></media:description>                                                            <media:text><![CDATA[LiveRamp Logo]]></media:text>
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                                                            <title><![CDATA[ Allen Media Group Streaming Apps Using LiveRamp for Addressable Ads ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/allen-media-group-streaming-apps-using-liveramp-for-addressable-ads</link>
                                                                            <description>
                            <![CDATA[ Deal covers Weather Channel TV Streaming App and Local Now ]]>
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                                                                        <pubDate>Fri, 24 Feb 2023 13:00:00 +0000</pubDate>                                                                                                                                <updated>Fri, 24 Feb 2023 16:15:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Streaming]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/pvZHYmLuHdXCorcHugZ6eJ-1280-80.png">
                                                            <media:credit><![CDATA[The Weather Channel]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[The Weather Channel]]></media:description>                                                            <media:text><![CDATA[The Weather Channel]]></media:text>
                                <media:title type="plain"><![CDATA[The Weather Channel]]></media:title>
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                                                            <title><![CDATA[ Qonsent Works With LiveRamp To Get Consumer’s Permission To Use Data ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/qonsent-works-with-liveramp-to-get-consumers-permission-to-use-data</link>
                                                                            <description>
                            <![CDATA[ Marketers can target ads and comply with regulations ]]>
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                                                                        <pubDate>Thu, 23 Feb 2023 14:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/aATwkmXu5H9Dris9YEmkuS-1280-80.png">
                                                            <media:credit><![CDATA[null]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Qonsent]]></media:description>                                                            <media:text><![CDATA[Qonsent]]></media:text>
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                                                            <title><![CDATA[ LiveRamp's Jay Prasad Named CEO of Relo Metrics ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/liveramps-jay-prasad-named-ceo-of-relo-metrics</link>
                                                                            <description>
                            <![CDATA[ Veteran ad tech exec will look to grow GumGum's sports sponsorship intelligence business ]]>
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                                                                        <pubDate>Mon, 31 Oct 2022 17:00:00 +0000</pubDate>                                                                                                                                <updated>Mon, 31 Oct 2022 20:07:57 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Fates &amp; Fortunes]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/5SvzVadLysb8cfYLmkK2ck-1280-80.png">
                                                            <media:credit><![CDATA[Relo Metrics]]></media:credit>
                                                                                                                                                                        <media:description><![CDATA[Jay Prasad]]></media:description>                                                            <media:text><![CDATA[Jay Prasad Relo Metrics]]></media:text>
                                <media:title type="plain"><![CDATA[Jay Prasad Relo Metrics]]></media:title>
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                                                            <title><![CDATA[ Go Addressable Sets Guidelines for $7.5 Billion Addressable-Ad Business ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/go-addressable-sets-guideline-for-dollar75-billion-addressable-ad-business</link>
                                                                            <description>
                            <![CDATA[ Vendors for data matching and attribution identified ]]>
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                                                                        <pubDate>Wed, 01 Jun 2022 12:30:00 +0000</pubDate>                                                                                                                                <updated>Wed, 01 Jun 2022 22:09:55 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/j4Eb6APaVoff2c37GXMH2Q-1280-80.jpg">
                                                            <media:credit><![CDATA[Getty Images]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[couple watching addressable advertising]]></media:description>                                                            <media:text><![CDATA[couple watching addressable advertising]]></media:text>
                                <media:title type="plain"><![CDATA[couple watching addressable advertising]]></media:title>
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                                                            <title><![CDATA[ LiveRamp, Iris.TV, SpringServe Team Up on Cross-Screen Delivery ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/liveramp-iristv-springserve-team-up-on-cross-screen-delivery</link>
                                                                            <description>
                            <![CDATA[ Univision, Plex sign up for extra addressability ]]>
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                                                                        <pubDate>Thu, 17 Mar 2022 12:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yV4sNvZWTEdPKD5P3E5tj5-1280-80.jpg">
                                                            <media:credit><![CDATA[LIveRamp]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[LiveRamp]]></media:description>                                                            <media:text><![CDATA[LiveRamp]]></media:text>
                                <media:title type="plain"><![CDATA[LiveRamp]]></media:title>
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                                                            <title><![CDATA[ Clinch Launches Flight Control To Run Campaigns Across Platforms ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/clinch-launches-flight-control-to-run-campaigns-across-platforms</link>
                                                                            <description>
                            <![CDATA[ Platform integrated by The Trade Desk, DV360, LG Ads Solutions, Facebook, Outfront, LiveRamp ]]>
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                                                                        <pubDate>Tue, 22 Feb 2022 14:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/MANfKyRkwSVqoyBLNWcyAF-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[Clinch logo black with white lettering]]></media:description>                                                            <media:text><![CDATA[Clinch logo black with white lettering]]></media:text>
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                                                            <title><![CDATA[ LiveRamp Adds Captify Search Data For CTV, Addressable TV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/liveramp-adds-captify-search-data-for-ctv-addressable-tv</link>
                                                                            <description>
                            <![CDATA[ Captify, which gathers search data from the web, is bringing that information to the connected TV and addressable TV market through an integration on the LiveRamp platform. ]]>
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                                                                        <pubDate>Mon, 01 Nov 2021 13:00:02 +0000</pubDate>                                                                                                                                <updated>Tue, 02 Nov 2021 15:17:03 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/XjtZnJHa7qUNJn4SdXrKB-1280-80.png">
                                                            <media:credit><![CDATA[N/A]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[Captify LiveRamp]]></media:description>                                                            <media:text><![CDATA[Captify LiveRamp]]></media:text>
                                <media:title type="plain"><![CDATA[Captify LiveRamp]]></media:title>
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                                                            <title><![CDATA[ LiveRamp Adds Streaming Forecasting, New Data Capabilities to TV Platform ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/liveramp-adds-streaming-forecasting-new-data-capabilities-to-tv-platform</link>
                                                                            <description>
                            <![CDATA[ Scripps, Philo, Publica, Dish, Univision and Innovid participating ]]>
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                                                                        <pubDate>Tue, 12 Oct 2021 18:44:28 +0000</pubDate>                                                                                                                                <updated>Wed, 13 Oct 2021 14:01:37 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yV4sNvZWTEdPKD5P3E5tj5-1280-80.jpg">
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                                                            <title><![CDATA[ Comscore Adds First-Party Data for Targeting with Experian, InfoSum and LiveRamp ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comscore-adds-first-party-data-for-targeting-with-experian-infosu-and-liveramp</link>
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                            <![CDATA[ Predictive Audiences helps reach audiences contextually ]]>
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                                                                        <pubDate>Tue, 27 Jul 2021 12:53:53 +0000</pubDate>                                                                                                                                <updated>Wed, 28 Jul 2021 02:06:42 +0000</updated>
                                                                                                                                            <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oftRGhaxhGsww9aWrXSBvh-1280-80.jpg">
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                                                            <title><![CDATA[ LoopMe Offers Audience Segments Via LiveRamp Data Marketplace ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/loopme-offers-audience-segments-via-liveramp-data-marketplace</link>
                                                                            <description>
                            <![CDATA[ Outcomes-based ad platform LoopMe said it introduced PurchaseLoop Audiences, a stand-alone product available in the LiveRamp Data Marketplace. ]]>
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                                                                        <pubDate>Thu, 15 Jul 2021 16:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/png" url="https://cdn.mos.cms.futurecdn.net/SXSFxArNXNModNyd4mXMFU-1280-80.png">
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                                                            <title><![CDATA[ LiveRamp Says Authenticated Traffic Solution Adopted By 400 Publishers ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/liveramp-says-authenticated-traffic-solution-adopted-by-400-publishers</link>
                                                                            <description>
                            <![CDATA[ LiveRamp said its Authenticated Traffic Solution, introduced two years ago, has been adopted by more than 400 publishers and 70 demand and supply platforms. ]]>
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                                                                        <pubDate>Wed, 19 May 2021 12:30:20 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Currency]]></category>
                                                    <category><![CDATA[Advertising]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yV4sNvZWTEdPKD5P3E5tj5-1280-80.jpg">
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                                                                                                                                                                                                                                    <media:description><![CDATA[LiveRamp]]></media:description>                                                            <media:text><![CDATA[LiveRamp]]></media:text>
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                                                            <title><![CDATA[ Kinetiq Works With LiveRamp On Measurement, Attribution ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/kinetiq-works-with-liveramp-on-measurement-attribution</link>
                                                                            <description>
                            <![CDATA[ Data platform LiveRamp said it was working with Kinetiq, which measures TV ad exposures across screens, to offer advertisers a holistic view of their TV investments. ]]>
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                                                                        <pubDate>Tue, 17 Nov 2020 13:00:00 +0000</pubDate>                                                                                                                                <updated>Tue, 17 Nov 2020 19:46:51 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/yV4sNvZWTEdPKD5P3E5tj5-1280-80.jpg">
                                                            <media:credit><![CDATA[LIveRamp]]></media:credit>
                                                                                                                                                                                                                                    <media:description><![CDATA[LiveRamp]]></media:description>                                                            <media:text><![CDATA[LiveRamp]]></media:text>
                                <media:title type="plain"><![CDATA[LiveRamp]]></media:title>
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                                                            <title><![CDATA[ Comscore, LiveRamp Launch Attribution Product ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comscore-liveramp-launch-enhanced-attribution-product</link>
                                                                            <description>
                            <![CDATA[ Comscore and LiveRamp said they have launched a new product for measuring the outcomes of cross-platform advertising campaigns. ]]>
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                                                                        <pubDate>Thu, 01 Oct 2020 13:32:40 +0000</pubDate>                                                                                                                                <updated>Thu, 01 Oct 2020 18:44:43 +0000</updated>
                                                                                                                                            <category><![CDATA[Advertising]]></category>
                                                    <category><![CDATA[Currency]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/9ULNhSUSpE8uaY22KBN8SG-1280-80.jpg">
                                                            <media:credit><![CDATA[Comscore]]></media:credit>
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                                                            <title><![CDATA[ Comscore Finds New Way to Offer Advanced Services ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/comscore-finds-new-way-to-offer-advanced-services</link>
                                                                            <description>
                            <![CDATA[ As the industry increasingly embraces streaming while demanding accountability, Comscore and LiveRamp last week announced they were joining forces to try to lap the field in terms of measurement. ]]>
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                                                                        <pubDate>Mon, 11 May 2020 09:27:31 +0000</pubDate>                                                                                                                                <updated>Mon, 18 May 2020 09:27:34 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/oftRGhaxhGsww9aWrXSBvh-1280-80.jpg">
                                                            <media:credit><![CDATA[Comscore]]></media:credit>
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                                                            <title><![CDATA[ MediaMath’s Source Adds Linkage to Device Users ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/mediamaths-source-adds-linkage-to-device-users</link>
                                                                            <description>
                            <![CDATA[ Programmatic platform’s ability to deliver relevant ads enhanced ]]>
                                                                                                            </description>
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                                                                        <pubDate>Wed, 06 Nov 2019 00:38:47 +0000</pubDate>                                                                                                                                <updated>Sun, 01 Dec 2019 22:15:45 +0000</updated>
                                                                                                                                            <category><![CDATA[Business]]></category>
                                                                                                <author><![CDATA[ jon.lafayette@futurenet.com (Jon Lafayette) ]]></author>                    <dc:creator><![CDATA[ Jon Lafayette ]]></dc:creator>                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/C7DNLfbmvMf7hNRY2ZwXhh-1280-80.jpg">
                                                            <media:credit><![CDATA[MediaMath]]></media:credit>
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