The Comcast Ventures Catalyst Fund, a unit focused on backing early stage startups led by minority entrepreneurs, has invested in LiveNinja, a company that builds unified communications tools that help businesses and brands improve how they serve and understand their customers.

“As businesses explore new ways of providing premium customer service, one trend has surfaced: messaging,”  William Crowder, managing director, DreamIt Ventures and lead advisor of the Catalyst Fund, said in this blog post. “But as companies from Facebook to WhatsApp provide tools for businesses to use their products to interact with customers, fragmentation emerges.”

Miami-based LiveNinja, he said, helps partners manage this array of communications channels. Its latest product, LiveNinja Messenger, allows brands and companies to start conversations on social media or their own websites and maintain and manage communication across multiple platforms via a link that consolidates a conversation on multiple platforms to one thread.

According to TechCrunch, LiveNinja recent raised a $2 million round of funding  that, in addition to Comcast Ventures Catalyst Fund, included Scout Ventures, Anzu Partners,  Citi Ventures, Accelerated Growth Partners and SeedInvest. 

Here’s a bit more about LiveNinja Messenger: