Linden Lab, the company that built and developed Second Life, is well on to its next chapter as it opens up a “creator beta” of Sansar, a new social VR platform, to the public.

Sansar is initially being supported on two high-end VR platforms, the HTC Vive and the Oculus Rift, and can also run in 3D/360 on Windows PCs, so access is not being limited only to consumers with virtual reality headsets.

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Anyone with the right technical set up can enter Sansar for free under a basic set-up, though consumers can also buy additional capacity and customer support to creators through paid subscriptions that start at $9.99 per month.

Linden Lab said Sansar initially is comprised of a virtual Atlas that contains “hundreds” of VR experiences. Examples of those environments include Apollo 11- Sea of Tranquility, an experience from Loot Interactive that aims to create a “realistic and true-to-scale recreation of the Apollo 11 moon landing site.” Another one, Valencia (from Theanine) is a “surreal city with sprawling skyscrapers that defy the laws of physics,” while Secrets of the WorldWhale (from Teager) lets users explore an “eerie world on the back of an ancient whale and discover hidden treasure.”

Linden Lab said each “instance” of an experience is currently set up to allow more than 35 concurrent avatars.

Sansar also supports customizable avatars, and has partnered with Speech Graphics to provide what it calls “accurate avatar lip-syncing and facial animations” that enter play as users speak into the microphones on their head-mounted displays or audio headsets. Sansar also aims to emulate hand and arm movements by integrating IKinema’s middleware.

Similar in some ways to Second Life, the new Sansar world features a wide array of environments that are underpinned by an electronic economy whereby users can buy and sell digital items in “Sansar Dollars,” the unit of trade for the platform. In the beta creator version, for example, users can buy an astronaut suit for a female avatar for 500 Sansar Dollars, or a western hat for a male avatar for 100 Sansar Dollars.

“Sansar democratizes social VR,” Ebbe Altberg, CEO of Linden Lab, said in a statement. “Until now, complexity and cost has limited who could create and publish in this medium, and Sansar dramatically changes that.”

Linden Lab started to seek applications for its creator preview in May 2016, hopeful at the time that a commercial rollout would happen by the end of 2016.

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Linden Labs is pushing ahead with Sansar amid hopes that social VR is set to reach the next level as next-gen platforms become more mainstream.

AltspaceVR, a social VR startup that included Comcast Ventures among its backers, announced last week that it was shutting down on August 3 after the startup’s attempts to secure a new round of funding fell through.

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Linden Lab, the company behind Second Life, appears to be making progress with Project Sansar, the label currently affixed to the company’s new project – a new digitized world that will be made to work with some of the latest virtual reality platforms.

Linden Lab recently announced that it is seeking applicants for a “Creator Preview” for Project Sansar, with the expectation that they’ll be picked by this summer ahead of an anticipated commercial rollout by the end of 2016.

Ahead of this call for help, Linden Lab said a “small number of creators” have already built out some social VR experiences for its new projects, including some virtual versions of real-world locations, fantasy worlds and stylized game-like environment

In the early phases of launch, Project Sansar (Linden Lab hasn’t announced what the name of the actual product will be) will target the Oculus Rift and HTC Vive, as well as PCs, with mobile devices to be added to the mix later.

Linden Labs has kept a lid on many of the particulars around Project Sansar, but the aim is to “something bigger and even more successful” than Second Life, Linden Lab CEO Ebbe Altberg said in a recent interview (subscription required). “Virtual reality is finally reaching the tipping point because the price and quality will help it go mainstream over the next several years.”

But the new platform will lean on some of the elements of Second Life by providing users with tools to build VR experiences that can be shared with others, while also giving them an outlet for making money off their handiwork. (Creators on Second Life redeem more than $60 million in payouts on an annual basis, according to the company).

Project Sansar is hardly the only one that’s focused on the notion of social VR. Oculus, for example, recently announced an initiative around social apps and games, while AltSpaceVR, a startup backed by Comcast Ventures, is considered a pioneer in this emerging field.