Virgin Media, the U.K.-based MSO owned by Liberty Global, plans to cut 900 jobs over the next two years in order to streamline while also pushing ahead on growth strategies, according to media reports.

“Over the last three years Virgin Media has been transformed,” Tom Mockridge, Virgin Media’s CEO said in a statement to The Guardian and other media outlets. “We’re expanding, investing and growing our business. The proposed reorganisation will give us an even sharper focus on the customer, network expansion and business growth.”

Even as Virgin Media looks to cut back in redundant areas (it has not said which parts of the company will be affected the most by the reductions), it said its overall workforce of 23,000, including outsources and overseas staff, will rise from 23,000 to 25,000 this year. About 13,600 workers are directly employed by the company, The Telegraph noted.

A continuing focus at Virgin Media will be “Project Lightning,” a £3 billion plan that calls on the MSO to extend its broadband network to an addition 4 million premises over the next five years.

Last November, Liberty Global announced “Liberty 3.0,” an initiative that aims to make the company more efficient and “super charge” its growth rate.

“This is a massive transformation program designed to streamline our operating model, accelerate our growth and drive even greater efficiency through the business,” Liberty Global CEO Mike Fries said at the time, stressing that the program “is not just a cost-cutting exercise,” but one that will tackle everything from revenue growth, customer engagement and churn.

Liberty Global CEO Mike Fries used the company’s  third quarter earnings call to take the wraps off “Liberty 3.0,” a new initiative that aims to make the company more efficient and “super charge” its growth rate.

“This is a massive transformation program designed to streamline our operating model, accelerate our growth and drive even greater efficiency through the business,” Fries said. “It's ambitious, it's exciting, and it's 100% accretive to what's already a very strong growth business.”

But Fries emphasized that the program “is not just a cost-cutting exercise,” as it will tackle everything from revenue growth, customer engagement and churn.

Fries sees growth coming from a greater focus on mobile, building broadband market share and pursuing newbuild opportunities.

“At the same time, we are targeting a total cost efficiency program of about €1 billion from across the organization over the next few years, including obvious areas like procurement, supply chain and IT,” he said.

Fries also spent some time addressing the cord-cutting trend, which appears to be growing at a slower rate as MSOs show improved video subscriber performance, meaning that they are losing video subs at a reduced rate.

“In our world, connectivity to customer households is a golden ticket,” Fries said, but noted that Liberty Global’s next-gen TV platforms are now offered in eight countries across 42 million homes passed, which is more than 80% of its total footprint.

Fries also agreed with what Netflix CEO Reed Hastings said at this week’s New York Times DealBook conference-- that Netflix has “always been most scared of TV Everywhere as the fundamental threat,” if cable can get its act together on it.

“While Halloween was a week ago and I think Reed's got a good reason to be scared in our markets,” Fries said, pointing out that 1.8 million Liberty Global subs use its TVE services today and the Horizon Go app has been downloaded 1 million times since a rebranding in April. “I think Reed was right, so stay tuned.”

Fries is also confident that current DOCSIS technology and the new DOCSIS 3.1 platform will keep it well postioned against the broadband competition, even as some telcos, including BT, pursue G.fast, an emerging standard that will bring gigabit capacitlies to DSL.

He said there’s little to no fiber-to-the-home completion in most of Liberty Global’s consumer markets and that he doesn’t expect telcos to build out a bunch of it.

As for G.fast, Fries believes it will “take a large amount of money and capacity and time to develop.”

But neither G.fast or FTTP puts Liberty Global at a “disadvantage” because it’s got an economically attractive path to reach multi-gigabit capabilities

“A year ago, I would have said 80 to 100-meg…is our sweet spot. Today, it's 150 to 200-meg,” he said. “The sweet spot is growing every year and that's really a good problem to have.”