Latest from Next TV in Laverne-cox

Google TV Puts a Little Star Power in its UX With New ‘Watch With Me’ Feature

daniel.frankel@futurenet.com (Daniel Frankel) — Thu, 01 Jul 2021 17:00:02 +0000

Google has added a little celebrity appeal to the search and recommendation acumen of its new Google TV interface.

The new “Watch With Me” feature will include interstitials from well known entertainers, artists and cultural icons, who will share the movies and TV shows that inspire them.

Emmy-winning actress and LGBTQ+ advocate Laverne Cox (Netflix’s Orange Is the New Black) will be the first celebrity featured in Watch With Me, which will live in the “For You” section of Google TV’s top line menu.

Google TV is the new search and recommendation layer designed to live over Google’s Android TV OS. Google eventually hopes to integrate Google TV across all of the third-party licensed device iterations of Android TV, while rebranding the entire enterprise as “Google TV.”

Viacom 'Attention Study' Finds Consumers Aren’t Overwhelmed

Dade Hayes, Broadcasting & Cable — Tue, 29 Sep 2015 17:30:00 +0000

Viacom released the findings of its first Attention Study during a small-scale Advertising Week gathering Tuesday morning (Sept. 29), inviting attendees into an “installation” it created to showcase the data. A general Q&A with Orange Is the New Black star Laverne Cox, which offered scant mention of either attention metrics or advertising, preceded the installation tour.

The study, led by Viacom’s Scratch unit, found that contrary to popular belief, consumers are not overwhelmed by choices, platforms and content.

“It’s not consumers who are in crisis — it’s marketers," said Anne Hubert, senior VP and head of Scratch.

According to the study, which drew from 2,667 respondents last summer, 75% said their ability to pay attention is getting better or staying constant; 70% feel they are paying the right amount of attention to different aspects of their lives; and 81% are intentionally limiting the attention they pay to various media.

The effect of those core findings, Viacom said, is strong engagement with its content. That's a major theme the company has been trying to drive home in recent months, as it implements multiplatform ad and measurement tools. Even if traditional Nielsen numbers for its cable fare are slipping (as are those of other major TV networks), audience affinity and connection with content remains intact.

About 25% reported having binge-watched a favorite TV show for eight hours.

MTV's 'Look Different' Campaign To Air Week-Long Programming

Tuman Jaclyn — Thu, 09 Oct 2014 16:15:00 +0000

A week-long programming initiative highlighting issues related to race, gender, and anti-LGBT bias will begin across MTV platforms Oct. 13, the network announced today.

MTV's 'Look Different' campaign is meant to encourage young people to stand up to hidden bias in their everyday lives, and over a half a million people have since reacted through the initiative.

MTV and LogoTV are set to host a Twitter chat with Laverne Cox on Tuesday, Oct. 14, along with on-air spots from the 2014 MTV Video Music Awards.

The week will end with the documentary Laverne Cox Presents: The T Word on Oct. 17, where MTV and Logo TV will combine efforts to raise awareness using comedy, real-world stories, and conversations with MTV stars and advocates.

The networks will also celebrate Spirit Day on Oct. 16 with "go purple" efforts in support of anti-bullying and lesbian, gay, bisexual and transgender (LGBT) youth.

Programming will include:

Monday, Oct. 13:

“Look Different” Takes Over mtvU with Debut of New Bias-Themed “Quinnterviews”

Tuesday, Oct. 14:

First Cross-Network Twitter Conversation with Laverne Cox

Wednesday, Oct. 15:

MTV’s “Girl Code” Race Episode

Thursday, Oct. 16:

MTV, MTV2, mtvU and Logo TV Go Purple for Spirit Day

Laverne Cox Lights Empire State Building in Purple for Spirit Day and National Bullying Prevention Month

Friday, Oct. 17:

“Laverne Cox Presents: The T Word” Premiere on MTV and Logo TV