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                            <title><![CDATA[ Latest from Next TV in Latinos ]]></title>
                <link>https://www.nexttv.com/tag/latinos</link>
        <description><![CDATA[ All the latest latinos content from the Next TV team ]]></description>
                                    <lastBuildDate>Wed, 20 Jul 2016 19:24:00 +0000</lastBuildDate>
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                                                            <title><![CDATA[ Pew: Digital Divide for Latinos Narrowing ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/pew-digital-divide-latinos-narrowing-406490</link>
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                            <![CDATA[ Pew: Digital Divide for Latinos Narrowing ]]>
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                                                                        <pubDate>Wed, 20 Jul 2016 19:24:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Content]]></category>
                                                    <category><![CDATA[Technology]]></category>
                                                                                                <author><![CDATA[ john.eggerton@futurenet.com (John Eggerton) ]]></author>                    <dc:creator><![CDATA[ John Eggerton ]]></dc:creator>                                                                <dc:description><![CDATA[ http://cdn.mos.cms.futurecdn.net/ETjt8sjZcQr97v7yakQ4hP.jpg ]]></dc:description>
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="FG6akgpyhPHT7M6kdj4FXo" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/FG6akgpyhPHT7M6kdj4FXo.jpg" mos="https://cdn.mos.cms.futurecdn.net/FG6akgpyhPHT7M6kdj4FXo.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>The digital divide between Latinos and whites is shrinking, according to a new Pew Research Center survey.</p><p>Since 2009, according to Pew, Latinos who say they use the Internet has grown by 20 percentage points, from 64% to 84%, while for whites the increase was from 80% to 89%, or fewer than 10 percentage points.</p><p>The biggest increase has come from Spanish-dominant Hispanics--almost doubled from 36% to 74%--and Hispanic immigrants, whose use has jumped from 51% to 78% since 2009.</p><p>There is no divide over what is the dominant Internet access tool: <a href="http://www.pewhispanic.org/2016/07/20/3-hispanics-and-mobile-access-to-the-internet/">a mobile device</a>.</p><p>The survey found that 80% of Latino adults access the 'net from a mobile device. That figure is 77% for blacks and 76% for whites.</p><p>The study was based on phone interviews with a representative sample of 1,500 Latino respondents 18-plus Oct. 21 - Nov. 30, 2015. The margin of error is plus or minus 3.3 points.</p>
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                                                            <title><![CDATA[ Telemundo: Full-STEAM Ahead ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/telemundo-full-steam-ahead-387065</link>
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                            <![CDATA[ Telemundo: Full-STEAM Ahead ]]>
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                                                                        <pubDate>Tue, 20 Jan 2015 19:00:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Latinos]]></category>
                                                    <category><![CDATA[Telemundo]]></category>
                                                    <category><![CDATA[multicultural]]></category>
                                                    <category><![CDATA[public service]]></category>
                                                    <category><![CDATA[education]]></category>
                                                    <category><![CDATA[noticiero telemundo]]></category>
                                                                                                                    <dc:creator><![CDATA[ Leslie Jaye Goff ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/6WBi236k3Tg7DWkP2Hjtz7-1280-80.jpg">
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                                <figure class="van-image-figure pull-" data-bordeaux-image-check ><div class='image-full-width-wrapper'><div class='image-widthsetter' ><p class="vanilla-image-block" style="padding-top:56.25%;"><img id="6WBi236k3Tg7DWkP2Hjtz7" name="" alt="" src="https://cdn.mos.cms.futurecdn.net/6WBi236k3Tg7DWkP2Hjtz7.jpg" mos="https://cdn.mos.cms.futurecdn.net/6WBi236k3Tg7DWkP2Hjtz7.jpg" align="" fullscreen="" width="" height="" attribution="" endorsement="" class="pull-"></p></div></div></figure><p>Telemundo has partnered with <a href="http://www.edexcelencia.org"><em>Excelencia</em> in Education</a> and the <a href="http://latino.si.edu">Smithsonian Latino Center</a> to support its <em>Apprender es Triunfar</em> (Learning Is Succeeding) initiative aimed at Latino students.</p><p>The year-long campaign, promoted via two websites (<em>telemundoteinspira.com/aprender-es-triunfar</em> in Spanish and <em>telemundoteinspira.com/learning-is-succeeding</em> in English), is designed to get Latino youths and their parents more involved in STEAM education, which includes Science, Technology, Engineering Arts and Mathematics.</p><p><em>Excelencia</em> in Education will work with Telemundo to create co-branded content, such as a “Latinas in STEAM” white paper that will tie into Women’s History Month, in March, and a fact book that will include research and statistics on the current state of Latinos in education. The Smithsonian Latino Center will focus on reaching out to Latino youth and families via its “<em>¡Descubra!</em> Meet the Science Expert” series, which will showcase STEAM education and career paths. That program will extend through this year’s <a href="http://hispanicheritagemonth.gov/index.html">Hispanic Heritage Month</a>, scheduled for Sept. 15-Oct. 15,</p><p>“We are dedicated to providing Hispanics with the best information about education in the science, technology, engineering, arts and math fields as we work towards increasing Hispanic representation in those career fields,” Raquel Egusquiza, NBCUniversal’s vice president of community affairs, Hispanic enterprises and content, said.  </p><p>Excelencia in Education and the Smithsonian Latino Center join existing partners the League of United Latin American Citizens (LULAC), ¡Adelante! U.S. Education Leadership Fund and the Society of Hispanic Professional Engineers (SHPE). So far the program has distributed backpacks to students in key Hispanic markets, hosted an education town hall meeting and released a documentary film, <em><a href="http://www.underwaterdreamsfilm.com">Underwater Dreams</a></em>, in Los Angeles and New York. </p><p>In another move to support the campaign, Telemundo will begin airing monthly news segments on <em>Noticiero Telemundo</em>  profiling prominent Latinos who have succeeded in a STEAM field. Additionally, the network will create public service announcements, aimed at parents and featuring news anchor Jose Diaz-Balart and reporter Vanessa Hauc, to promote awareness of career opportunities in the various STEAM fields.</p>
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                                                            <title><![CDATA[ Marketers Tweak Approaches to Connecting With Hispanic #HispanicTV ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/marketers-tweak-approaches-connecting-hispanic-hispanictv-384411</link>
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                            <![CDATA[ Marketers Tweak Approaches to Connecting With Hispanic #HispanicTV ]]>
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                                                                                                                            <pubDate>Fri, 03 Oct 2014 18:45:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Marketing]]></category>
                                                                                                                    <dc:creator><![CDATA[ Dade Hayes ]]></dc:creator>                                                                                                                                                                                                                                                                                            <content:encoded >
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                                <p>No one mentioned golf. Or three-hour lunches. Or just leaving it to the agencies to figure it all out.</p><p>Rather, the quintet of marketers at <em>B&C</em> and <em>Multichannel News</em>' Hispanic TV Summit Marketing Roundtable, "Driving Growth of Hispanic Audiences," all described a relentless need to refine their methods. Staying relevant, they told moderator Adriana Waterston, senior VP of marketing and business development for Horowitz Research, means being willing to continually tweak approaches to reaching viewers.</p><p>"Consumers have so many options for how they can access content," said Stacie M. de Armas, VP of community alliances, events and engagement for Nielsen. "We have to look at content and delivery, all the time."</p><p>Read more at <em>B&C</em><a href="http://www.broadcastingcable.com/news/bc-events/marketers-endlessly-tweak-approaches-connecting-hispanic-audiences-hispanictv/134536">here.</a></p>
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                                                            <title><![CDATA[ TV Needs More Latinos In Decision-Making Roles ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/blog/tv-needs-more-latinos-decision-makring-roles-375628</link>
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                            <![CDATA[ TV Needs More Latinos In Decision-Making Roles ]]>
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                                                                        <pubDate>Mon, 30 Jun 2014 14:30:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Picture This]]></category>
                                                                                                                    <dc:creator><![CDATA[ Mike Reynolds ]]></dc:creator>                                                                                                                                                                                                                                                                    <media:content type="image/jpeg" url="https://cdn.mos.cms.futurecdn.net/RixLgXdSGP5BHM95DuVkdG-1280-80.jpg">
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                                <p>Latinos are one of the fastest-growing ethnic groups in the country and watch more television than most groups, yet they are vastly underrepresented on television shows, according to a new report from the Columbia University Center for the Study of Ethnicity and Race.</p><p>Despite Latinos representing 17% of the overall population last year, no Latino actors had lead roles among the top 10 scripted network television shows and less than 10% of supporting roles, according the recently released “Latino Media Gap” report. Given that Hispanic purchasing power is expected to reach $1.6 trillion dollars by 2015 and that Latino adults watched an average of 123 hours of television each during fourth-quarter 2013, according to Nielsen — second behind only African- American viewers — Latino representation on the small screen is disproportionally low.</p><p>Roles for Latino actors and actresses are largely stereotypical characters. While Latinas represent 69% of all maids on television, Latinas in real life only represent 44.3% of maids. Nearly 25% of Latino and Latina characters on TV shows are blue collar criminals, yet only 19% of Latinos commit such crimes. Latinos are portrayed as artists less than 1% of the time, yet Latinos constitute nearly 9% of creative professionals, according to the survey .</p><p>Behind the camera, Latinos fare even worse. From 2010 to 2013, Latinos accounted for 2.1% or less of pilot show producers, although in 2013 the number increased to 2.8% — encouraging, but still disproportionally low. At the current rate of change, the report said, it will take more than 100 years for Latinos to reach just 17% of lead roles in the top 10 scripted TV shows. By then, the Latino population is expected to at least double.</p><p>Signs are emerging, though, that may signal a move in the right direction for Latinos on the small screen, particularly on cable and in new media.</p><p>Filmmaker Robert Rodriguez’s startup El Rey Network is offering original content targeted to Hispanic audiences, including its soccer-driven original scripted series, <em>Matador</em>, debuting later this summer.</p><p>OTT service Hulu later this month will debut the second season of <em>East Los High</em>, the first scripted series with an all Latino cast.</p><p>As with all minority groups, the lack of Latino decision makers has a definitive effect on the images and messages that we see on the television screen. The casting and the roles that we see are often representative of the experiences of the writers and producers. More minority representation among TV network decision makers will lead to more accurate representations of multicultural images on-screen.</p>
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                                                            <title><![CDATA[ Latin-Flavored Upfronts Deliver Santana, Superheroes, Ceviche ]]></title>
                                                                                                                                                                                                <link>https://www.nexttv.com/news/latin-flavored-upfronts-deliver-santana-superheroes-ceviche-374626</link>
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                            <![CDATA[ Latin-Flavored Upfronts Deliver Santana, Superheroes, Ceviche ]]>
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                                                                                                                            <pubDate>Mon, 19 May 2014 12:15:00 +0000</pubDate>                                                                                                                                                                                                                                <category><![CDATA[Hispanics]]></category>
                                                    <category><![CDATA[Upfronts]]></category>
                                                    <category><![CDATA[Latinos]]></category>
                                                                                                                    <dc:creator><![CDATA[ Adam Jacobson ]]></dc:creator>                                                                                                                                                                                                                                                                                            <content:encoded >
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                                <p>The 2014 Hispanic upfront season is over, and it’s clear who the winner was when it came to nourishment.</p><p>Of the 10 Spanish-language services, big and small, that splashed out for upfront events last week, <strong>Fox Hispanic Media</strong> once again provided the best food, offering its target marketers and advertisers a roast suckling pig along with ceviche and roasted chicken at the restored Diamond Horseshoe venue in the basement of the Paramount Hotel.</p><p>Kudos also go to <strong>Discovery U.S.</strong><strong>Hispanic</strong> for having <em>Cake Boss</em><strong>Buddy Valastro</strong>’s input on an assortment of Latin desserts, a cornucopia of fine cheeses, Argentine snacks, and even a paleta stand with fruit pops in such flavors as passionfruit, Piña Colada, and coconut.</p><p>In contrast, Hispanic media giant <strong>Univision</strong> once again fell flat in the food department, with sliders from the famed (and fictitious) “Big Kahuna Burger” serving as a fun homage to its affiliated <strong>El Rey Network</strong>, but offering attendees with a decided lack of good lunchtime choices.</p><p>Univision also won the award for Most Embarrassing Executive Moments, with EVP of advertising <strong>“Steve-O” Mandala</strong> decked out like a 1990s-era rapper while belting out a version of Jason Derulo’s “Talk Dirty to Me” aptly renamed “Talk Spanish to Me.”</p><p>Univision also took its opinions of four executives to superhero levels by creating an “ultimate dream team” that included president of content distribution <strong>Tonia O’Connor</strong> in a role portrayed on the silver screen by Scarlett Johansson. Major plus: performances by <strong>Carlos Santana</strong> and <strong>Juanes</strong>.</p><p><strong>NBCUniversal</strong>-owned <strong>Telemundo Media</strong>’s upfront lived up to last year’s entertainment levels, back at Jazz at Lincoln Center, closing out the pitches about NBCU connectedness and performance guarantees with a three-song performance from <em>La Voz Kids</em> judge and Latin pop superstar <strong>Prince Royce</strong>.</p><p><strong>ESPN Deportes</strong> may have gone Telemundo one better on its “total market” message and Discovery U.S. Hispanic on its “feel closer” theme by offering unprecedented access to a stable of sports stars. The Wire was driven from a Manhattan apartment to the upfront venue in a Cadillac SUV with famed commentator <strong>Jorge Ramos</strong> — all the while being filmed on three GoPro cameras for airing later in the day on ESPN Deportes.</p><p><strong>NUVOtv</strong> went for “tried and true” by repeating last year’s upfront at the Edison Ballroom, and <strong>Azteca America</strong> went with a far-less lavish affair than in 2013 by offering an open bar (sans food) at <strong>Guastavino</strong>’s for its upfront attendees. Last year it hosted a dinner at Per Se, one of New York’s finest — and priciest — restaurants. This year’s event was livened by the presence of the Azteca Youth Orchestra, conducted by composer <strong>Chacho Gaytan</strong>, though.</p><p>Overall, other than leaders Univision and Telemundo’s bashes, the 2014 Hispanic upfront events felt toned down versus last year, with smaller crowds coming out to Fox and Discovery, despite big messages that played up the networks’ importance to marketers.</p><p><strong><em>Animal Planet Apes ‘Sharknado’ Approach With Lamprey Flick</em></strong></p><p>It’s almost summer, which means it’s time for movies with killer fish terrorizing beachgoers and anyone else who goes near water.</p><p>But this spring it’s not sharks feeding on humans, a la <strong>Syfy</strong>’s <em>Sharknado</em>, but small, snake-like killers in <strong>Animal Planet</strong>’s first-ever original movie, <em>Blood Lake: Attack of the Lampreys</em>.</p><p>The movie, airing May 25, is part of the network’s Monster Week stunt, eight days of programming featuring destructive water-based creatures.</p><p>“It would be very hard for someone to mistake <em>Blood Lake</em> for a real problem and a real situation,” Animal Planet executive vice president of programming and strategy <strong>Rick Holzman</strong> said, poking fun at critiques of the network’s fake “Mermaids” documentaries. “<em>Blood Lake</em> is a fun new way to play in the scripted space and tap into a creature that we’ve already created and shown as a real-world monster in <em>River Monsters</em>, and then have some fun imagining what might become if things became out of control.”</p><p>The Discovery outlet would love to get some of the buzz <em>Sharknado</em> generated last summer, with Syfy seeing bigger audiences each time the movie aired. Holzman said Animal Planet tapped <em>Sharknado</em> producers Asylum to develop <em>Blood Lake</em>, and drew <em>Beverly Hills</em> 90210 star <strong>Shannen Doherty</strong> and <em>Back to the Future</em> actor <strong>Christopher Lloyd</strong> in for the B-movie horror title.</p><p>“The success of <em>Sharknado</em> was a real reinforcing note for us, Holzman said, adding that Animal Planet viewers are “used to real monsters and the fact that there are scary things out there in the real world, but they aren’t historically big horror movie fans.”</p><p>Syfy, meanwhile, has set July 30 as the premiere date for <em>Sharknado 2: The Second One</em>.</p><p>Be very afraid.</p><p><em>—R. Thomas Umstead</em></p>
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