Univision Communications Inc. is spreading its branding wings at LAX.

Jumping into an arena occupied by CNN, CNBC, Fox News Channel among others, the U.S. Spanish-language media leader plans to open two retail and specialty stores early next year at Los Angeles International Airport.  The redevelopment by Westfield is taking place while the Terminal 2 continues to serve its 5.5 million annual passengers, and it is expected to be completed in 2015 with new retail and restaurant options being phased-in incrementally.  This marks the first concessions awarded to Paradies in Los Angeles and the first Univision stores to be opened nationwide.

“Our first branded store experience at Los Angeles International Airport with an industry leader like Paradies speaks to our growth and brand affinity in the No. 1 Hispanic market in the U.S.,” said Rick Alessandri, execuitve vice president, enterprise development at Univision Communications Inc.

The two Univision-themed stores will feature an array of products that include snacks and beverages that represent Latin America, as well as Univision-branded products and local, national and international news. Each location will also feature original programming in English and Spanish throughout the day on large media screens, including the most trusted newscast on Spanish-language television in the United States, Noticiero Univision.

“We are extremely excited to partner with such an iconic brand like Univision at the Los Angeles International Airport,” said Gregg Paradies, president and CEO of Paradies. “The Univision-branded travel essential stores will generate amazing energy and become a true destination for LAX travelers.”

The Univision Travel Essentials Store will further expand Univision’s reach in Los Angeles, one of its most important markets.  Los Angeles is home to Univision’s KMEX 34, the No. 1 most-watched station among adults 18 to 49 in the country based on July 2014 sweep, and K-LOVE 107.5 FM and KSCA 101.9 FM.

The Baltimore Orioles are on the wrong end of the score line, but TBS continues to register Nielsen success with its coverage of the American League Championship Series.

TBS scored a 3.8 U.S. household rating that translated into 6 million viewers on average with its Oct. 14 telecast of Game 3 during which the Kansas City Royals, continuing their defensive wizadry this time courtesy of Mike Moustakas (pictured), pushed the O's to the edge of extinction with their 2-1 triumph.

The deliveries marked a 23% ratings rise from the 3.1 for the corresponding game of the 2013  National League Championship Series between the St. Louis Cardinals and Los Angeles Dodgers, while the audience grew 25% from the 4.8 million, according to Nielsen data.

Tuesday night’s ALCS Game 3 peaked with a 4.5 rating and 7.19 million viewers in the 10:15 p.m. (ET) quarter hour. Based on metered market ratings, TBS's LACS coverage gave it the night across all of cable television.

Through the three Royals wins, TBS has averaged a 3.3 rating and 5.35 million viewers, up 6% and 13%, respectively from the 3.1 and 4.75 million for Cards-Dodgers a year ago.

The battle of mid-sized market teams -- KC is 31st, while the Baltimore DMA ranks 26th among Nielsen's metered markets -- continues on Oct. 15 at 4 p.m. with the O's looking to stave off elimination.

§  TBS’ exclusive coverage of the ALCS is averaging 5,349,000 total viewers through three games, up 13% over an average of 4,746,000 total viewers for the network’s comparable LCS game telecasts last year (Dodgers/Cardinals).  This year’s corresponding 3.3 U.S. HH rating is up 6% over a 3.1 U.S. HH rating to date in 2013. Additionally, the 2014 ALCS is driving growth across all key demos including an 11% increase in People 18-49 vs. 2013. 

TBS’s exclusive coverage of the American League Championship Series Game 3 between the Baltimore Orioles and Kansas City Royals delivered an average of 6.0 million total viewers, up 25% over the network’s comparable LCS telecast last year (Los Angeles Dodgers vs. St. Louis – 4.8 million total viewers).  This year’s corresponding 3.8 U.S. HH rating is up 23% over a 3.1 U.S. HH rating in 2013.

·      Kansas City and Baltimore represent the two smallest combined market sizes in ALCS history.

·      Kansas City ranks 31st among the 56 metered markets, last among all A.L. teams with 923,000 households. Baltimore ranks 26th among the metered markets and 14th in the America League, only slightly ahead of the Royals.

·      This year’s market sizes for the ALCS are 70% smaller than the network’s comparable coverage of the 2013 NLCS (Los Angeles vs. St. Louis) based on available television households — 2,015,910 vs. 6,750,660.

·      L.A. alone is nearly triple the size of the combined markets this year (5,523,800 vs. 2,015,910) or 63% larger when compared with 2014.

Last night’s ALCS Game 3 peaked with a 4.5 U.S. HH rating and 7,187,000 total viewers from 10:15-10:30 p.m. ET.  Based on metered market ratings, TBS won the night across all of cable television.