Kevin Vitale was named senior vice president of brand creative and operations at MTV, where a network turnaround is a priority for struggling parent company Viacom.

Vitale had been senior VP of brand marketing at IFC. At MTV he'll report to Jacqueline Parkes, executive VP of marketing and creative.

Last year, Viacom named Chris McCarthy as president of MTV, VH1 and Logo, replacing former Discovery executive Sean Atkins.

Vitale joined IFC in 2011 and led a network rebrand in 2015.

Read more at broadcastingcable.com.